underwear, nightwear, homewear, socks, pajamas, beachwear,

1. COMPANYPROFILE

3. COMPANYPROFILE
OVERVIEW
IMPETUS PORTUGAL is an industrial company devoted to the production and commercialization of
underwear, loungewear and beachwear.
Founded in December 1973 with only 6 employees, is nowadays leader of a Group of 8 companies,
4 of them being linked to production and the remaining being subsidiaries dealing with the distri-
bution within the main European markets.
Since 1990, IMPETUS PORTUGAL has been investing in Design and I&D, employing skilled people
and using adequate materials, creating the brand IMPETUS.
The fact of being a vertical company, with its own design department, product development,
jerseys weaving, dyeing, finishing, confection and logistics, permits IMPETUS PORTUGAL to enjoy
strong competitive advantages, both in its capacity of developing new and innovative products and
in whatever refers to quality control. IMPETUS PORTUGAL activity is focused on middle & upper
middle market share in Western Europe and is distributed in 35 countries worldwide. The target
for IMPETUS PORTUGAL products is the urban and cosmopolite sort of customer, demanding and
determined in his/her preferences, concerned with his/her outlooks and quality of life.

5. COMPANYPROFILE
EUROPEAN CREATIVE GROUP
The nineties, along with the deep society transformation, based the major jump of Impetus PORTUGAL
strategy.
Our position is in the core of the European creative brands that in the last years reinvented the man’s un-
derwear, turning it into fashion. The development of product allows us to be always ahead: each year we
launch more than 800 references that distinguish themselves by the style, search of the colour, develop-
ment of materials and functional properties of the models. Nowadays, Impetus PORTUGAL is in the top
10 of the main European companies of fashion segment. It’s also one of the companies that presents a
higher growth rates in the more competitive and demanding European markets in terms of design and
quality, and is expanding with ambition in the new realities of the Russian and Chinese markets.

6. TECHNOLOGICAL INNOVATION
A vertical organisation, considered an example in Europe, due its high quality and innovation
standard. Impetus PORTUGAL was pioneer in the development of the seamless in cotton and
nowadays is pioneer in the development of ranges produced with high-tech natural fibres like;
Tencel, Lenpur or Modal.
In Impetus PORTUGAL we think that a brand is fashion and image, but also that his consistency
depends on the capacity of being in the front line of the development and innovation of products.

7. COMPANYPROFILE
STYLISH VANGUARD
Creations for men, who’s looking for a differentiation degree, exceeding the search of
perfect functionality.
Fashion in its better expression, creativity, research for the best materials, and innova-
tion in design.

8. EUROPEAN INDUSTRY OF HIGH TECHNOLOGY
AND SOCIAL RESPONSIBILITY.
AN ABSOLUTELY VERTICAL STRUCTURE WITH AN
ANNUAL PRODUCTION OF 15 MILLION PIECES.

9. COMPANYPROFILE
ADVANCED LOGISTIC
Impetus PORTUGAL has one of the best platforms of distribution technology prepared in
the sector, with fully automatic processes and warehouses with a very high level of robotics
with a storage capacity of about 5.000.000 pieces and pick and pack about 50.000 a day.

11. BRANDS

13. COMPANYPROFILE
IMPETUS COLLECTIONS
The brand IMPETUS is represented by fashion underwear, loungewear and beachwear.
Made for an exquisite client, Impetus is a high-level brand that also stands for quality and de-
sign. Although remaining a leader in the classical models, Impetus has always evolved with the
times and has always kept itself ahead of fashion, designing and presenting to the market the
most creative underwear styles. It is the combination of traditionalism, modern sleekness and
functionality that distinguishes Impetus as one of the best underwear brands of the last century.

14. Registered trademark of the Space Foundation,
an initiative of the aerospace industry and NASA.
Patented Outlast® Phase Change Technology is
recognized by NASA as Certified Space Technology.
Space technology for perfect body comfort.

15. COMPANYPROFILE
3rd GENERATION TECHNOLOGY. 100% NATURAL FIBRES.
The first line of underwear with thermo regulator properties, elaborated with natural
fibres, cotton and viscose. Innovation stabilises the body temperature providing supreme
comfort.

16. BEACHWEAR COLLECTIONS

17. COMPANYPROFILE
IMPETUS BEACHWEAR
The men’s range was completed in 2007 with a complete line of beachwear. Again
Impetus invested in cutting edge technology that allows a vertical production also for
this segment of products.

19. COMPANYPROFILE
HOT
The unconventional side of Impetus soon developed into a strong brand HOT.
HOT, stands for luxury, dynamic and provocative underwear. As premium underwear,
HOT emphasizes quality fabrics, elaborate details and special fittings.

21. COMPANYPROFILE
COUP DE COEUR
In 2009 Impetus PORTUGAL acquired the worldwide licence of the French Brand Coup
de Coeur (excluding the USA), created in 1983 by the French duo of designer Alix de
Riberolles and advertiser Jacques Loyer. Coup de Coeur is a reference in intimate
fashion for all family, with an irreverent and funny style.

23. COMPANYPROFILE
EDEN PARK
In 2009 Impetus PORTUGAL did an agreement to have the license of Eden Park, a French intimate
fashion Brand. The Brand was founded in 1988 by Franck Mesnel and Eric Blanc, and other former
players of rugby’s French team ’Racing Club’ and French’s National Team, winner of some editions
of the 5 Nations Championship, being inspired in this sport for its high lines range.

25. COMPANYPROFILE
REPLAY UNDERWEAR
Impetus PORTUGAL has the License for the Production and distribution of the REPLAY
UNDERWEAR line, which includes collections for man, woman (Replay Underwear) and
children (Replay & Sons).

26. support

27. COMPANYPROFILE
PROTECH DRY
PROTECHDRY is a unique and revolutionary piece of underwear for people with light incontinence.
The textile guard consists of a patented 3D structure, with four functional layers, witch guarantee the
absorption of small amounts of liquids. The use of this garment product, offers comfort, security and
the possibility of living discretely all day long.

28. 15.000 POINTS OF SELL | MULTIBRAND SPECIALISED RETAILERS IN MORE THAN 35 COUNTRIES.
DISTRIBUTION
Impetus PORTUGAL is present in various distribution formats, particularly the multi-branding,
especially European department stores such as El Corte Inglés, Galleries Lafayette, Printemps.
Impetus PORTUGAL also expands itself by promoting independent retail shop in shop systems
and the commercialization through subsidiaries, distributors and agents who commercialize the
products in 35 countries worldwide.

29. COMPANYPROFILE
COMPANY SHOWROOM
Impetus PORTUGAL is positioned as a top level and high quality brand through its main markets.
The company showroom reflects the brands positioning and the brands strong image. The de-
sign of this showroom, contemporary and solid, aims to give visibility to each one of the brands
portfolio and to promote its products.

30. CORNERS
IMPETUS & HOT Corner in El Corte INGLÉS, Barcelona

31. COMPANYPROFILE
CORNERS
IMPETUS & HOT Corner in PRINTEMPS Haussman, PARIS

32. CORNERS
IMPETUS & HOT Corner in HANGLONG PALACE, CHINA

33. COMPANYPROFILE
CORNERS
IMPETUS & HOT New Furniture Concept

34. CORNERS
COUP DE COEUR New Furniture Concept

35. COMPANYPROFILE
CORNERS
EDEN PARK New Furniture Concept

36. COMPANYPROFILE
IMPETUS PORTUGAL - TÊXTEIS S.A.
PT 500 736 685
Tel. (+351) 253 859 210
Fax. (+351) 253 851 382
impetus@impetusunderwear.com
www.impetusunderwear.com
Developed by IMPETUS Marketing Team | ©Nov. 2012