We are building a product to enable publishers to experiment with Micropayments. More then 50% of today's consumer blocks ads. Ads being the main source of Publisher revenue, publishers need to get creative with how they reach and monetize from their audience. At KindWhale, we are building a solution that allows publishers to spin up an alternative monetization model to charge readers by the article. Inside: Problem Space Preview of the product and screenshots Founding team Contact: mansi@kindwhale.com

1. KindWhale
Micropayments and Data Collection -
A New Revenue Paradigm for Content Creators

2. Great journalism deserves a great reading
experience
At KindWhale, our mission is to help digital publishers
build dedicated audiences, and sustainable revenue.

3. 2 common monetization models exist today
Ads Paywall (Premium)

4. The decline in ad revenue for digital publishers
Advertising revenue for all of
America’s newspapers fell
from $63.5 billion in 2000 to
about $23 billion in 2013, and
continues to fall.[1]
New York Times
Financial Data[2]
[1]:http://csweb.brookings.edu/content/research/essays/2014/bad-news.html#
[2]:New York Times SEC filings

5. Digital ads are looking increasingly tenuous
$21.8 Billion
Missed Publisher
Revenue in 2015
Due to Ad Blocking
45 Million
Users in the US
Blocking Ads Every
Month
48%
Growth in the
Global use of
Ad Blocking
Year after Year
Ad experience is becoming hugely disruptive and annoying. As a result, more and more people are
blocking ads.
The online ad industry, and the publications that rely on it for revenue are at a watershed point
because ad blocking has diminished the impact ads have online.
Source: https://pagefair.com/blog/2015/ad-blocking-report/

6. The paywall model is faltering
They require readers to pay monthly fees for entire websites.
Readers don’t want to manage too many subscriptions and they are not ideal as readers consume
information from disparate sources.
Abandoned
Paywall
Initiatives[1]:
[1]: https://en.wikipedia.org/wiki/Paywall

7. Journalism used to be valued for its content
instead of its click through rate
KindWhale wants to help digital publishers establish a
HEALTHY revenue stream.

8. The Pay-Per-Article Model
A way for readers to get
access to premium
articles without having
to sign up for another
platform!
Allows publishers to
offer readers access
to otherwise
exclusive content for
a nominal fee
It’s time to take another look at Micropayments!
Ad free content via
KindWhale puts the
power back in the
hands of the publisher
to improve reading
experience for their
audience.

9. One Click to Content for Any Premium Read
All Across The Web!

10. We are not a platform. We are a technology.
We have developed a solution that works within the publisher’s site.
When readers land on a
premium article, they log in
with their social account.
Readers define their max
spend per month
A Few cents get deducted
every time the reader clicks
on any KindWhale powered
article.

11. Readers now expect a seamless experience
One click to content
One click to pay and read, right
within the publisher’s page!
Persistent User Id
Remembers returning users
across multiple devices.
Anywhere, real time
Works where the audience
already spends their time. Social
media, content curation
platforms -- you name it! .

12. Value prop for publishers
Develop loyal audiences by offering
premium content at an affordable
rate.
Prevents cannibalization from
subscribers by integrating with any
paywall software.
Easily implement KindWhale
on any article, publication at
scale.
KindWhale flow inherits the look
and feel of the publisher and
encapsulates the content
experience.
Easy to integrate via a snippet of KindWhale javascript

13. Advanced features for publishers
Machine learned dynamic pricing
on content pages
Our pricing engine is adaptive
based on many attributes
including changing market
conditions, geographic location of
the user and content type.
Scalable to millions of users
Our technology is built to
scale to millions of users from
day one.
Secure and easy to pay
Integrated with Google Wallet,
Braintree & Apple Pay so that
users can top up their wallet
with a single click!

14. Deep audience insights
Behavioral Data
Payment Data
Demographic Data
Rich behavioral user data based on a persistent identifier.
Reader Identity Record
Content Pages
Social
Local Pricing
Geographic location
Payment History
Conversion Rate
Lifetime Value
Share statistics
Renewal value
Customer moments
Usage metrics
Ad block metrics

15. The Micropayment Economy Is Here
Let’s change the way people pay for journalism

16. “Anything that makes it easier for customers to buy
and pay for professional journalism is a good thing.
Anything that takes the friction out of paying for
quality journalism, we have to support as an industry.”
Katie Vanneck,
WSJ
Ravi Somaya,
New York Times
“...the ability for readers to quickly buy individual
articles with a minimum of form-filling, have long
been a hope for a beleaguered news industry
struggling to make ends meet online ”

17. What makes us unique?
A system that unifies all publishers and is easy to adapt for users. A one stop
shop for users to pay for any content.
A top outlet for every major publisher that wants to monetize and provide their
premium users with a distraction free experience.
The most advanced social media-aware system for publisher content.

18. KindWhale Founders
Mansi Parikh
Product
IAS / Ad Tech
Aditya Prasad
Engineer / Architect
Google, Amazon,
Oracle
Urvish Parikh
Engineer / ML / AI
Microsoft

19. mansi@KindWhale.com
Angel.co/KindWhale
KindWhale.com