learning environment @GOOGLE

1. Learning Environment at
GOOGLE
Vernika : 11405198
Manpreet : 11404239
Sunny :11404535
Sahil :11405617

2. Origin of GOOGLE
Google began in March 1996 as a research project by Larry
Page and Sergey Brin, Ph.D. students at Stanford working on
the Stanford Digital Library Project

3. GOOGLE’S MISSION
“Make money without doing Evil”
 “Work should be challenging and the challenge
should be Fun”. These beliefs dominate life at Google.
The official mission statement of the company is to
“Organize the world’s information and make it
Universally Accessible and Useful.”
 In 2007 and 2008 Fortune Magazine named Google
the Number One employer in their annual 100 Best
Companies to Work For.

4. Strengths
Strong market position
Strong brand image
Diversified product lines
Low operating cost
Strong infrastructure base
Weakness
Too dependent on advertisement revenue
Lack of product integration compared
To competitors
Opportunities
Growth in internet usage
Increasing worldwide online ad spending
New products
Threats
Intense competition
Hacking and security related issues
Privacy issues
SWOT
SWOT ANALYSIS

5. Recruitment
Sergey and Larry were themselves personally involved in the
recruitment process. In order to attract high performing
candidates, Google posted top ten reasons to work for Google
on its website.

6. Google's Organizational
Culture
Google had an informal work culture at Googleplex
Google is a fun place to work.
Googlers were allowed to bring their pets in to the
workplace
They are provided with free snacks, lunch and dinner
prepared by a celebrity chef Charlie Ayers.
The Googleplex had snack rooms offering Googlers cereals,
gummy bears, cashew nuts and other snacks along with fruit
juices, soda and cappuccino.

7. Learning Environment @
GOOGLE
 Employees working at Google are called “Googlers”
 New joinees are called “Nooglers” to inculcate spirit of Google from day
zero in them
 Any employee in Google can fix a meeting with any other employee be
it CEO of company
 Google asks its employees to spend 20% of their time on activities they
are passionate about- this increases interest and hence productivity of
employees
 “Peer Bonus Program”- employees can nominate their employees for
getting bonus to help them accomplish their goals

8. Ctd…
“G2G Program” – Googlers teaching Googlers. More than 200
courses were offered
Googlers developing “G2GT” – includes short videos on sales,
working smarter, health and fitness etc.
“Gwhiz” – Mentoring program by Google. Googlers can register
themselves and use their expertise in solving problems and
helping others
“Job Shadowing” – Googlers spend some time observing others
doing their job.
“Expert Talk Series” – Googlers float their ideas and get expert
advice widening their horizons

9. Conclusion
Google is a fun place to work for and in… This breaks
work monotony
Huge number of services provided @ workplace –
consistently keeps up high interest of employees
Peer learning – a better way to learn than supervising
Open and fun working culture helps employee to
concentrate more and work on maximum of their
productivity.

10. THANK YOU