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Marketing Management, 12/e A South Asian Perspective 12 Setting Product Strategy Kotler Koshy Keller Jha
Chapter Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Anything that can be offered to a market to satisfy a want or need.
Figure 12.2 Five Product Levels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Classification Schemes ,[object Object],[object Object],[object Object]
Durability and Tangibility ,[object Object],[object Object],[object Object]
Consumer Goods Classification ,[object Object],[object Object],[object Object],[object Object]
Industrial Goods Classification ,[object Object],[object Object],[object Object]
Product Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Hierarchy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Systems and Mixes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Line Analysis ,[object Object],[object Object],[object Object],[object Object]
Line Stretching ,[object Object],[object Object],[object Object]
Product-Mix Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Packaging: The 5 th P All the activities of designing and producing the container for a product.
Packaging has been influenced by: ,[object Object],[object Object],[object Object],[object Object]
Functions of Labels ,[object Object],[object Object],[object Object],[object Object]

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  • 1. Marketing Management, 12/e A South Asian Perspective 12 Setting Product Strategy Kotler Koshy Keller Jha
  • 2.
  • 3. Product Anything that can be offered to a market to satisfy a want or need.
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  • 9.
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  • 15. Packaging: The 5 th P All the activities of designing and producing the container for a product.
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  • 17.