2. TOPICS
HOW TO DEFINE A PRODUCT
PRIORITISATION - To be or not to be
User Needs and wants and Struggles
Identify user needs - why do we need the product
VROOM - The art of sizing
Ask the question Why?
Ask the question Why 5 times
What is Product Management and what it is not
User centric product design
Data enabled product design
A/B testing and the 'C'
How to eat the elephant
Art of trialling a Product
MVP Demystified
External guest speakers - ad-hoc schedule
Define the product concept
The One Thing
Untangle the spaghetti
Creating a PRODUCT ROADMAP
How to write great user stories
MVP or PoC or Prototype - myths Demystified
How to measure and iterate and discard
Importance of Meaningful User Actions and how to capture them
How to run a successful design sprint
How UX Design integrates with Agile and Scrum
Demystified - if we build it they will come
Microservices as a Product
Product of products
NIMBLE FRAMEWORK 2
5. A MINIMUM VIABLE PRODUCT (MVP) is a Product with…
NIMBLE FRAMEWORK 5
MINIMUM VIABLE PRODUCT
JUST ENOUGH FEATURES…
…TO SATISFY EARLY USERS…
…TO PROVIDE FEEDBACK FOR FUTURE PRODUCT DEVELOPMENT
MUST BE GOOD ENOUGH TO SOLVE A USER PROBLEM; ADDRESS A USER NEED – USER VALUE FROM DAY-11
EARLY USERS SHOULD BE HAPPY TO PROVIDE FEEDBACK AND ACT AS PROMOTERS OF THE PRODUCT2
YOU HAVE MECHANISMS IN PLACE TO CAPTURE USER FEEDBACK AND USER CONTEXT DATA3
YOU HAVE MECHANISMS IN PLACE TO CAPTURE AND ANALYSE THE USER INTERACTIONS4
6. Think BIG
NIMBLE FRAMEWORK 6
MINIMUM VIABLE PRODUCT
START WITH THE BIG PROBLEM TO BE SOLVED…
…YOUR BOLD VISION FOR THE COMPLETE PRODUCT …
…TO FULFILL USER NEEDS AND ALLEVIATE USER STRUGGLES
IDENTIFY ALL FEATURES OF THE PRODUCT –
TO SOLVE THE BIG PROBLEM AND ACHIEVE THE BOLD VISION1
IDENTIFY ALL USER INTERACTIONS FOR THESE FEATURES2
IDENTIFY ALL TYPES OF USERS PRIMARY, SECONDARY, TERTIARY3
IDENTIFY ALL PRODUCT THEMES GROUP THE FEATURES IN THEMES4
CREATE PRODUCT DEFINITION REPRESENTS YOUR BOLD VISION5
BOOK MY MOVIE TICKETS
• ANY MOVIE ANYWHERE
• ANY DEVICE, CROSS DEVICE, APPS
• LOYALTY POINTS & LOYALTY CARD
• CREDIT,DEBIT, STRIPE, PAYPAL
• MEMBERSHIPS, TIER PROGRESSION
• DISCOUNT VOUCHERS AND DEALS
• ALERTS , LATEST MOVIE NEWS
• RECOMMEND A MOVIE
• RECOMMEND A CINEMA
• MOVIE AND CINEMA REVIEWS
• SOCIAL SHARING, CHAT, MESSAGING
• OFFER MOVIE MAGAZINES
• ADVANCE BOOKING
• PRE-SCREENING BOOKING
• WIN A TICKET TO MOVIE PREMIERS
7. Think CORE
NIMBLE FRAMEWORK 7
MINIMUM VIABLE PRODUCT
IDENTIFY CORE THEMES ADDRESS MOST PRESSING PROBLEMS
SO THAT I DON’T HAVE TO QUEUE UP AT THE CINEMA1
IDENTIFY CORE FEATURES ADDRESS THE CORE USER NEEDS2
IDENTIFY CORE INTERACTIONS REMOVE CORE STRUGGLES3
CONSIDER ALL TYPES OF USERS: PRIMARY, SECONDARY
AND TERTIARY4
DO USER RESEARCH AND CONSIDER THE USER CONTEXT DATA5
IDENTIFY CORE FEATURES AND INTERACTIONS THAT …
…SOLVE THE MOST PRESSING PROBLEMS ..
… ADDRESS THE CORE USER NEEDS AND ALLEVIATE CORE STRUGGLES
BOOK MY MOVIE TICKETS
ABILITY TO :
SEARCH AND BOOK MOVIE TICKETS
MAKE A PAYMENT
RECEIVE TICKETS
CHANGE BOOKING OR CANCEL
SETUP MOVIES & CINEMAS
8. PRIORITISE
NIMBLE FRAMEWORK 8
MINIMUM VIABLE PRODUCT
APPLY FEATURE PRIORITISATION METHOD TO PRIORITSE ALL CORE USER INTERACTIONSO
UNDERTAKE USER RESEARCH TO IDENTIFY USER IMPACT, REACH AND VALUE1
WORK ON ONLY THE CORE THEMES, FEATURES AND INTERACTIONS2
CONSIDER ALL TYPES OF USERS PRIMARY, SECONDARY AND TERTIARY3
DON’T FORGET MEASUREMENTS, INSTRUMENTATION AND CUSTOMER SUCCESS4
PRIORITISE USER INTERACTIONS THAT …
…PROVIDE MAXIMUM USER VALUE..
… FOR LOWEST EFFORT, COST OR INVESTMENT
9. Think MINIMUM
NIMBLE FRAMEWORK 9
MINIMUM VIABLE PRODUCT
IDENTIFY BEST MIMIMUM INTERACTIONS…
…THAT DELIVER ENOUGH VALUE TO EARLY CUSTOMERS…
…SO THEY ARE HAPPY TO USE AND RECOMMEND THE PRODUCT
IDENTIFY BEST CORE THEMES, FEATURES AND INTERACTIONSO
IDENTIFY MINIMUM INTERACTIONS FOR EACH FEATURE (MVF)1
IDENTIFY MINIMUM FEATURES FOR EACH THEME (MVT)2
FOCUS ON MAIN CONSUMER AND SUPPORTING FEATURES3
RESEARCH AND CONSIDER THE USER CONTEXT DATA
90% BOOK TICKETS SAME DAY 80% BOOK TICKET VIA MOBILE4
BOOK MY MOVIE TICKETS
ABILITY TO :
BOOK MOVIE TICKETS
• CHOOSE A MOVIE AND CINEMA
• BOOK MOVIE TICKETS FOR TODAY
MAKE A PAYMENT
• USE DEBIT CARD AND CREDIT CARD
RECEIVE TICKET
CHANGE BOOKING
BOOK USING MOBILE
CURATE AND SETUP MOVIES AND
CINEMAS
CAPTURE USER FEEDBACK & USAGE DATA
SUPPORT AND HELP CUSTOMERS
10. Think VIABLE
NIMBLE FRAMEWORK 10
MINIMUM VIABLE PRODUCT
VALIDATE YOUR MINIMUM INTERACTIONS AND FEATURESO
CAN YOU DELIVER THEM FAST? TIME, SKILLS, RESOURCES, FUNDSQ
IS IT JUST ENOUGH TO PROVIDE VALUE? USER RESEARCH , IDENTIFY EARLY USERSQ
CAN WE MEASURE THEM USER FEEDBACK, USAGE DATA, CONTEXT DATAQ
CAN WE ITERATE THEM REWORK IS COSTLY, ITERATION IS NOT!Q
CAN WE SCALE THEM MOST POPULAR TIME TO BOOK MOVIE TICKETS 6 PM TO 8 PMQ
11. BOOK MOVIE TICKETS - CORE
MAKE A PAYMENT
RECEIVE TICKETS
MANAGE BOOKING
SETUP MOVIES AND CINEMAS
MOBILE
SERACH AND BOOK
Define MVP
NIMBLE FRAMEWORK 11
MINIMUM VIABLE PRODUCT
PRODUCT
BIG PICTURE
PRODUCT
CORE
THEMES,
FEATURES AND
INTERACTIONS
PRIORITISE
IDENTIFY
MINIMUM
VALIDATE
VIABILITY
BOOK MOVIE TICKETS - BIG PICTURE
ANY MOVIE ANYWHERE
ANY DEVICE, CROSS DEVICE, APPS
LOYALTY POINTS & LOYALTY CARD
CREDIT,DEBIT, STRIPE, PAYPAL
MEMBERSHIPS, TIER PROGRESSION
DISCOUNT VOUCHERS AND DEALS
ALERTS , LATEST MOVIE NEWS
RECOMMEND A MOVIE, CINEMA
MOVIE AND CINEMA REVIEWS
SOCIAL SHARING, CHAT, MESSAGE
OFFER MOVIE MAGAZINES
ADVANCE BOOKING
PRE-SCREENING BOOKING
WIN A TICKET TO MOVIE PREMIERS
BOOK MOVIE TICKETS - MINIMUM
SEARCH AND BOOK MOVIE TICKETS
• SEARCH MOVIES
• SEARCH CINEMAS
• SELECT AND BOOK MOVIE SHOW
• TODAY, 7 DAYS, ANY DAY
MAKE A PAYMENT
• BY DEBIT CARD AND CREDIT CARD
• SAVE PAYMENT CARD
RECEIVE TICKETS
• BY EMAIL, TEXT, WHATSAPP
MANAGE BOOKING
• CANCEL
• CHANGE
SETUP MOVIES AND CINEMAS
• SEARCHABLE LIST, RECENT FIRST
• REVIEWS AND POPULARITY
MOBILE
• WEB-APP
• NATIVE APP
BOOK MOVIE TICKETS - MVP
SEARCH AND BOOK MOVIE TICKETS
• SEARCH MOVIES
• SEARCH CINEMAS
• SELECT AND BOOK MOVIE SHOW
• TODAY, 7 DAYS, ANY DAY
MAKE A PAYMENT
• BY DEBIT CARD AND CREDIT CARD
• SAVE PAYMENT CARD
RECEIVE TICKETS
• BY EMAIL, TEXT, WHATSAPP
MANAGE BOOKING
• CANCEL
• CHANGE
SETUP MOVIES AND CINEMAS
• SEARCHABLE LIST, RECENT FIRST
• REVIEWS AND POPULARITY
MOBILE
• WEB-APP
• NATIVE APP
