Would you like to draw a crowd to your next event or conference? Or are you a hotel looking to host more events at your venue? Leverage the power of social media! Social media is a powerful marketing tool for building buzz around your event or venue. In this presentation, Amberly Rundell, Digital Marketing Strategist at Mannix Marketing will share actionable tips that will help you get your events sold out in no time.
In this presentation you will learn:
• How to create engaging content before, during and after your event
• Tools to create killer social media images (with little to no design skills!)
• How to create contests
• How to increase website visits and leads
• Leveraging influencers
• Advertising on social media
• Successful case studies
• Tips, tools, tricks and more!
Amberly Rundell is a Digital Marketing Strategist at Mannix Marketing Inc., a full service internet marketing and web design company located in Glens Falls, NY. With 10+ years of experience in internet marketing strategy, SEO and Social Media Marketing, Amberly is an expert in helping businesses of all sizes find greater exposure on the web, attract quality leads and turn their fans into loyal customers.
Not only has she worked with major brands such as Walt Disney World, Six Flags and Hilton, her work for clients has been recognized by prominent industry publications. Her high energy and passion for teaching social media is evident in each every presentation she gives. Her goal is simple: to inspire and educate her audience with valuable tips that they can put into action right away!
Looking for a Social Media Speaker for your next event? Contact Amberly Rundell at (518) 743-9424.
www.mannixmarketing.com
5. Photo by Kris Olin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32512570@N06 Created with Haiku Deck
9. “In social media, content leads to
conversations, conversations build
relationships, and relationships results in
ROI.”
Petrafisher.com
10. What are your goals?
• Brand and Event Awareness
• Sales
• Email Sign Ups
• Website Traffic
• User Generated Content
• Customer Service
11. What will you learn?
Top 10 Tips To Market Your Event on Social Media
1. Optimize Your Profile
2. Study Your Competitors
3. Share Great Content
4. Tag Your location
5. Get More Followers
6. Engage with Fans
7. Run a Contest
8. Connect with Influencers
9. Use Scheduling Tools
10. Design Tools and Tips
54. FAQ’s
Keep an ongoing list of FAQ’s that you receive about your event or industry.
Create a blog post with the answers, and post the link on your social media accounts.
Source: AmyPorterfield.com
55. Use Real People
(No Stock Photos - Be Authentic!)
Include REAL human faces they receive 38% more likes on average,
and 32% more comments.
63. What is your USP?
(Unique Selling Proposition)
•How are you different from your competitors?
•Why do customers love you?
•How are you different from your competitors?
•Why do customers love you?
64. What is UNIQUE to your business?
1) Do you have a well known keynote speaker?
2) Has your Executive Chef won numerous awards?
3) Do you offer private yoga classes inside of your hotel rooms?
4) Do you have customers that have been coming to you for 20+ years??
97. Add Links In Your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures
to [AOL/Outlook/Gmail] email signature.)
119. Boost Post
Target Audience: 45-65, Male/Female, 50+ mailes near
Hoover, Alabama, Interested in Finanial Planning,
Retirement, etc.
120. Target Professions
Target Audience: Hospitality managers, Restaurant Managers, Event Planners,
Meeting Organizers 25+ miles from Latham, NY.
PLUS People who have liked the Meeting Professional Internationals Page.
131. Key Takeaways
• Social Media is all about VISUAL STORYTELLING
• Study others “doing it right” for inspiration
• Find out what makes you unique
• Tell your story visually using images and videos
• Take us behind the scenes - Capture Moments!
• Interacting – Be social and authentic
• Don’t do it alone. Find ambassadors to help.
132. Homework
• Take out your notes again
• Try out 2 or 3 things you learned today!
135. Need help?
• Training and workshops
• 1:1 Consulting
• Social Media Strategy
• Management
136. "If you keep on doing what you've always done,
you'll keep on getting what you've always got.”
- W. L. Bateman
Try something new!
Hinweis der Redaktion
https://www.youtube.com/watch?v=ZQzsQkMFgHE
The latest stats are showing that 90% of businesses are attempting to use social media in some way to drive traffic get expsoure and build there brand. In fact, according tgo alexa, the most popular social media sites like Facebook, YouTube, LinkedIn etc are the visited sites in the WORLD. All of this sounds great, but many small busineses can think you spend countless hours with little to no turn on investment. I have spent coutlness hours understanding what works. Whether your’re a small hotel, You can no longer afford to ignore social media marketing.
Branding – The most people you reach, the more buzz you create about your brand, the better you are. Traffic is MASSIVE.
Study what other businesses are doing. Search hashtags that are relevant to your business.
Bakery: #Bakery #BakeryTips
Adirondack Bed and Breakfast: #Adirondacks #HotelMarketing #AdirondackHotel #bedandbreakfast #BandB
Non Profit Organization: #nonprofits
Find competitors and other brands similar to yours. When you do this, use the Follow Mate app and look at who is following these competitors. These are your perfect audience and you need to connect with as many of them as possible. One of the easiest ways to get good at marketing, is to just model what the pros are doing. Don’t just copy them make it original to your brand.
The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?
*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
. Give away free tickets
Create some buzz around the event and give away free tickets! This is a great way to build excitement and get people involved. To do this, you can run a variety of different contests on your page. For example, try out trivia questions, caption this photo, “like and share this post” and we’ll choose a random winner, etc. For a full list of Facebook contest ideas, click here.
Give them teasers.
Visual Storytelling is here to stay. And the businesses that know how to do this right are the ones that succeed online.
Instagram is great to give a sense of closeness with the brand to fans. There’s nothing like seeing a friendly face on social media when you are looking at a company’s page. Customers are your brand’s greatest advocates and are a great way to tell your company’s story from the perspective of someone outside the company.
Virgin America airlines is the perfect example of a company that likes to show their brand experience through Instagram. They frequently post pictures of surprises they give to their customers, where their customers are going, snapshots of their customers with celebrities including the CEO of the Virgin Group Richard Branson and shout-outs to sponsors that make their brand experience even more memorable.
Use Instagram to feature your customers to facilitate and improve the connection you have with your audience. In addition to making your customers happy, you will put a face to your brand—something that is valuable for your audience.
Adding Instagram to your event marketing mix can help you reach more people, get more people to visit your booth and increase engagement with your audience.
Relationship building.
The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?
Contests – Best engagement photos, cutest couple, etc.