Amberly Rundell, Digital Marketing Strategist at Mannix Marketing, reveals simple tips the "big brands" use to get more customers using social media marketing. The presentation is geared towards the hotel, restaurant and hospitality industry and includes real life examples from Fortune 500 companies including Disney, Hampton Inn, MGM Grand, Marriott Hotels, etc. A strong emphasis was put on the importance of User Generated Content, "Capturing Moments", and Visual Storytelling using videos and images. Important Quotes To Remember: "Marketing is no longer about the stuff you make, but about the stories you tell." "The most important digital marketing trend of 2015 is the importance of visual storytelling in the online shopping journey." "What is your Unique Selling Point?" "Provoke an emotion." "Pull back the curtains....show off your amenities...your employees....your establishment.." "Provide a GREAT offer. For hotels, add-ons work the best. For example "Stay 2 nights, and get 2 free lift tickets, $100 towards our restaurant, free concert tickets, etc. These go viral." "Remember, it's SOCIAL media. It's a two way street. Listen to your fans and have a conversation with them. Use their first name when you respond to them." "Spice up your content with (FREE) design tools."{Canva.com, PicMonkey.com} "Start with the end first. What are your goals? "Use Tagboard to search hashtags across social media channels." Amberly Rundell provides one on one Social Media Consultations and Management for businesses small and large, specializing in Facebook, Pinterest, Instagram and Twitter for hotels and restaurants. For more information on social media marketing services, please visit us at www.mannixmarketing.com or give us a call today at 518-743-9424. We look forward to hearing from you! Let's Connect!: Facebook: www.facebook.com/MannixMarketing Twitter: https://twitter.com/mannixmarketing Pinterest: www.pinterest.com/MannixMarketing Google+: https://plus.google.com/+Mannixmarketing/posts

1. Big Brand Secrets for Small Businesses:
Proven Tips to Get More Customers with Social Media
Amberly Rundell
Digital Marketing Strategist
Mannix Marketing

2. Amberly Rundell
Digital Marketing Strategist

3. Website Design
Social Media Marketing
Search Engine Optimization
Mobile Marketing
Regional Guides

6. Photo by pennuja - Creative Commons Attribution License https://www.flickr.com/photos/22749993@N08 Created with Haiku Deck

7. Tressugar.com

8. Buzzfeed.com

10. Wtfcars.net

11. cravefitnessforlife.com

13. Photo by Kris Olin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32512570@N06 Created with Haiku Deck

14. https://www.youtube.com/watch?v=zxpa4dNVd3c

17. Top Social Media Sites

18. “Why should I market on my business
on social media?”

19. Photo by James Cridland - Creative Commons Attribution License https://www.flickr.com/photos/18378655@N00 Created with Haiku Deck

20. 97% of all consumers search for local
businesses online.
- https://smallbusiness.yahoo.com

21. 78% of small businesses attract new
customers through social media. (Relevanza)

22. • Market Research
• Build Credibility
• Build Website Traffic
• Build Trust
• Build Relationships With Your Customers
• Spy on Competitors
• Outstanding visibility
• Increases referrals
• Increases familiarity
• Place where you can offer your products or serces

23. Petrafisher.com

24. Does social media marketing
really work?

25. The Proof is in the Numbers
Website visits
from Facebook

26. Photo by jurvetson - Creative Commons Attribution License https://www.flickr.com/photos/44124348109@N01 Created with Haiku Deck

27. What are your goals?
• Brand Awareness
• Phone calls
• Bookings
• Email Sign ups
• Website Traffic
• Sales
• Request more info

28. Case Studies
https://www.facebook.com/business/success

29. The Internet is the Most Powerful
Marketing Tool in History

31. #1 - Be There
www.facebook.com/pages/create.php

32. Photo by Artur Chalyj - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/112829563@N02 Created with Haiku Deck

33. Have a Visually Appealing Page That Shows
off Your Establishment or Products

34. Utilize your Cover Photo

35. Use Real Customers in Your Photos

36. Include Your Specials in your Cover Photo
#2 – Include Promotions and Specials In Your
Cover Photo

37. Fill Out Your Description Area and Add
a Call to Action in your Cover Photo
(“Book Now” link, phone number, etc.)

38. Add your website address in your “About” section
*To do this, open your page, click on “About”, “Page Info,” then edit the Short Description.

39. Add your “Call-to-action” Link
(Book Now, View Our Menu, Free Quote, etc.”)

40. Optimize your Photo Albums

42. Add Information and Links in the Description Area

44. Encourage Customers To Leave You Reviews

45. www.hubspot.com

46. Create an “Easy To Remember” Address

47. Optimize Your Page
http://www.mannixmarketing.com/blog/facebook-marketing-m2con/

48. Photo by clairemaphone - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/37448584@N00 Created with Haiku Deck

49. Use The Search Bar

51. Photo by afagen - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51035749109@N01 Created with Haiku Deck

52. • Business Partners
• Clients
• Members of the Chamber of Commerce
• News Channels
• Potential Business Clients
• Competitors
• Influencers

53. Use the Search Bar

55. Photo by mkhmarketing - Creative Commons Attribution License https://www.flickr.com/photos/93212162@N08 Created with Haiku Deck

57. How do YOU stand out?

58. What is your USP?
(Unique Selling Point)
•How are you different from your competitors?
•Why do customers love you?

59. What is UNIQUE to your business?
1) Family owned business since 1960
2) Has your Executive Chef won numerous awards?
3) Do you offer emergency services 24-7?
4) Do you offer private yoga classes inside of your
hotel rooms?
5) Do you have customers that have been coming
to you for 20+ years?

62. Do you outstanding views
from your hotel?

63. Do you have a
unique product?

64. Have you won any awards?

65. Visual Storytelling
The Most Important Digital Marketing Trend of 2015?
The importance of visual storytelling in the online shopping journey.

67. Every business has a story. What’s yours?
Share it in a way that attracts clients and
encourages prospects to take action.

68. Give them the
experience

69. Provoke an Emotion

72. Show off your establishment

75. Pull back the curtains!

76. Employee Spotlights

79. Tips from your Employees

80. Share Events

81. Community Events

85. Testimonials
(Make sure to get permission first!)

86. Community Service

87. Promote Your Products & Services

88. Show off your amenities

89. Our venue is the perfect place for your wedding reception!

90. Share Your Holiday Menu
During the 2013 holiday season, Embassy Suites Brea – North Orange
County shared their special holiday delights with their Facebook fans. With the
menu posted on social media, more fans were aware that the hotel was offering
seasonal specials during Christmas and New Years.

91. User Generated Content

92. www.travelocity.com

94. Provide a Great Offer

95. Enticing Packages – Ex: Room and Tickets to a
Local Event

96. Weekly Series
#ThrowbackThursdays
#MeetTheTeamMondays
#FridayFunFact
#TuesdayTrivia

97. Visual Storytelling with Video

99. Storytelling

100. Storytelling
To educate guests about their hotels and brand identity, Hampton Hotels created a YouTube
video series known as “Hamptionality Moments.” The campaign featured the recreation and
sharing of the real life guest stories on the hotel’s YouTube channel. Launched in late 2012,
the video series generated 5 million YouTube views, a 133% increase in Facebook fans,
Twitter engagement growth over 110%, over 500 million social impressions.
https://www.youtube.com/watch?v=R1CvK_XAZMM&index=2&list=PLMEqx95wlLwxIXdplgLr7naM5kkEi7Aox

101. Capture Moments

102. Storytelling – Pull in Your Customers
https://www.youtube.com/watch?v=fXzw_0nzAlg

103. Nobody shares
boring content

104. Have a conversation
Remember to Comment, Like, Share, etc..
(*Most businesses forget to do this!)

106. Caption Contests

107. Employee Contests
Employe Contests
During the 2013 Halloween season, Hampton Inn & Suites Nashville
Downtown encouraged their Facebook fans to vote for their favorite
pumpkin, all of which were carved by the hotel staff. Fans that
participated were entered into a drawing for a chance to win 5,000
HHonor points. Getting fans get involved in selecting the winner
helped the hotel increase their Facebook reach and post
engagement.

108. Ask Open Ended Questions
What is your favorite dish on our menu from
our restaurant in our hotel, XYZ?
a) Shrimp Ravioli Florentine
b) Balsamic Blue Filet Mignon
c) “Filet” Cheese Steak
d) Pan Seared Pork Belly

109. Humanize Your Brand – Include Your Employees

110. Tagboard

111. # 8 – Spice Up Your Content with Great
(FREE!) Design Tools

112. www.picmonkey.com

113. Edit Photos Like a Pro
www.picmonkey.com

114. Make Collages
Picmonkey.com

115. www.picmonkey.com

116. www.Canva.com

117. Collages App
Search for “Collages” in your App Store on your smart phone. It’s free!

118. Haiku Deck

119. #9 – Run a Contest or Giveaway
www.mashable.com

121. Exclusive Promotions

122. Added Bonus Offers

123. Educate

124. Share Tips

125. Ask Questions

126. Promote Events

127. Share Tips

128. Make it Fun
https://www.youtube.com/w
atch?v=jp6-SjFdOHQ

129. Blog Posts
The Ultimate List of Blog Post Ideas
Courtesy of Digital Marketer (www.digitalmarketer.com)

130. Top 10 Tips List
• Top 10 “Must See” Places in Albany
• Top 10 Things To Do in the Adirondacks
• Top 10 Tips For Healthy Eating
• Top 10 Must Wear Trends this Summer

131. www.woobox.com

133. Photo by fensterbme - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/88543347@N00 Created with Haiku Deck

134. How To Get More Fans

135. Add Links In Your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures
to [AOL/Outlook/Gmail] email signature.)

136. Email Newsletters

137. Social Proof

138. Add Icons to Your Website

139. Receipts

140. Promotional Materials

141. Media

142. Find us on to stay updated on special rates, local
events and exclusive deals just for our fans!

143. Run a Contest

144. Contests

145. Contests
www.woobox.com

146. Giveaways
www.rafflecopter.com

147. Facebook Ads
www.facebook.com/advertising

150. www.facebook.com/advertising

151. Boosted Post

152. FAQ’s

153. “How often should I
post on Facebook?”

154. “How do I have time to do this?”

155. Save time with the
Facebook Scheduler!

159. “How do I get more likes?”

160. 25 Tips To Get More Fans
bit.ly/189avry

161. https://www.facebook.com/help

163. Key Takeaways
• Have a presence
• Don’t recreate the wheel
• Find out what makes you unique
• Tell your story visually using images and videos
• Capture Moments
• Never stop exploring and testing

164. Find a trusted friend who also has a business
that has been using a social media channel,
and start learning from them.

165. Homework
• Take out your notes again
• Try out 2 or 3 things you learned today!

166. Let’s Connect!
@MannixMarketing
arundell@mannixmarketing.com
(518) 743-9424
www.facebook.com/mannixmarketing
www.mannixmarketing.com

167. bit.ly/174EUmp