Find out the most important parts of every website in 2015 and beyond! Does your homepage provide immediate answers? Do you have a mobile-friendly responsive website? Are you showing your people on your website?

1. The Most Important Parts
of Your Website
in 2015 and Beyond
Jeremy Abel

2. 1. Answers
2. Educational Content
3. Visuals
4. Mobile-Optimized
5. Faster
6. Social Proof
7. People

3. 1. Answers on Your Home Page
1. Problems you solve

5. Answers on Your Home Page
1. Problems you solve
2. Navigation

7. Answers on Your Home Page
1. Problems you solve
2. Navigation
3. Calls-to-Action
4. Contact Info

9. 2. Educational Content

10. 60%of the buying process is
complete BEFORE
buyers contact a salesperson

13. Educate People Through…
• Website pages
• Blog articles
• eBooks
• Videos

15. Some People are
Visual Learners

18. Appeal to Your Visual Learners
• Images
• Videos
• Virtual Tours
• Charts / Graphics

19. hours
This is the amount of time Americans
spend on their smartphone each
day.

20. 4. Mobile-Friendly

21. Major Google Announcements
1. Google’s Mobile Ranking Update (April
2015): Rewards mobile-friendly websites
2. Searcher Behavior (May 2015): More
searches on Mobile than on Desktop

22. Responsive Website

24. Mobile-Friendly Responsive
1. Is the text copy legible?
2. Is there enough spacing between links?
3. Is the navigation user-friendly?
4. Do you have Click-to-Call?

25. Find out if your website is mobile-
friendly today:
https://www.google.com/webmasters/tools/mobile-friendly/

26. seconds
The amount of time people said they
would wait for a website to load before
leaving (reported back in 2011).

27. Don’t make people
feel like this when
they’re trying to
access your website.

28. 5. Faster

29. Content Delivery Network (CDN)

31. Page
Load Speed
Before
CDN
After
CDN
4.78 sec.
2.87 sec.

32. Drawbacks of Sliders on Home Page
• Takes more time to load
o Massive images
o Many images
• People don’t typically wait around

33. Speed Up Your Website
• Content Delivery Network (CDN)
• Replace Slideshows and/or
• Image Optimization

34. How would you feel if I told you I can help
you get found online and get more leads?
How would you feel if someone else told
you that I can help you get found online and
get more leads?
That feeling of greater certainty you get
from the second scenario is a result of
“social proof.”

35. 6. Social Proof

36. • TripAdvisor “Certificate of Excellence”
• Angie’s List Awards
• BBB logo
• Inc. 5000 logo
Trust Symbols

37. • Reviews
• Testimonials
• Case Studies
Stories

38. 79%of people trust online reviews
as much as
personal recommendations

39. 3 Ways to Get More Reviews
1. Immediate follow-up (moment of
Reciprocity)
2. Email (with instructions)
3. Mini-interview

40. Social Proof
• Trust symbols
• Case Studies, Reviews, Stories
o Use images and video
o Co-author case studies with your customers

41. 7. People

45. Humanize Your Website
• Meet the Team
• Bios
• Blog Articles
• Videos