Various Technical tools useful for social media marketing are explained. Also optimization of social media for search engines for better results are explained

1. Helpful Tech Tools
for Social sites
and
Optimizing Social Media
for Search Engines!
- M. K. Valvi

2. E-commerce tools for
Social Media
Which and Why?

3. Social media is especially important for eCommerce merchants. Since
they only exist online, they need to be utilizing every outlet possible
to get more awareness about your brand. However, with the
ever-growing list of social media platforms, it can be hard to
effectively use social media as a marketing strategy. Luckily, there
are tools out there that can help make it easier for you.

4. Top tools used today:
● Hootsuite
● Buffer
● Sprout
● Mailchimp
● Adroll
● Buzzsomu
● Klout
● Nuvi
● Canva
● Giphy
●

5. Hootsuite
This means that you don’t have to remember to post an update to your four profiles
every single day. It also gives you the ability to post at times when your followers are
online without having to manually do it (except when it comes to Instagram.)
Hootsuite also provides Analytics from your social media channels. This tool tracks your
progress and then delivers your analytics in easy-to-read charts. Another great feature
is that Hootsuite allows you to delegate tasks to other users, which makes it ideal for
social media teams.
Hootsuite is a social media management tool that helps you
manage all of your accounts on one dashboard. With this
app, you can connect with over 35 platforms. One of the
biggest pros of Hootsuite is that it allows you not only to
post updates but to schedule them in the future—for a
week or month in advance.

6. Buffer
Buffer is a content publishing platform, which is somewhat similar to
Hootsuite. While Hootsuite is much larger and has more features, they both
allow you to post and schedule to social media networks. When it comes to
publishing content, you can post updates immediately, but the main use is to
queue your posts for future publication. You can choose when to post, build a
schedule, or let Buffer to decide when is the best time to post.

7. Sprout
Sprout is a business monitoring tool for Facebook,
Twitter, LinkedIn, Foursquare, and other networks.
It allows you to monitor how individuals interact
with your brand and your competitors. Sprout has
four main functions:
● Publication
● Engagement
● Collaboration
● Analytics
Sprout is definitely not the cheapest option—they
have three main plans that range from $59 or $99
to $500 a month.

8. Why make use of these tools?
● Social media is a powerful tool for ecommerce websites.
● The ability to not only direct shoppers toward a new product or an
attractive deal, but to engage with them and create a sense of
community, is incredibly useful.
● A complete social media presence also includes direct sales through some
networks, as well as having the back-end tools in place to let customers
share products and recent purchases with friends and followers through
just a single click.

9. Why make use of these tools?
● While it's sometimes hard to measure concrete returns on the indirect
aspects of using social networks, such as asking questions and engaging in
conversation with followers, these components help to build brand loyalty
and a sense of community.
● It is essential to make use of ecommerce tools on social media so as to
be able to measure the success.

10. Social Media Optimization
What, Why & How?

11. What is Social Media Optimization?
● Social Media Optimization is essentially using social media as a catalyst to
grow your company’s online presence.
● Where some companies tend to just set up a profile on Instagram,
Facebook or Twitter to be where their customers are, SMO is about
strategically creating, building and maximizing your social media plan to
connect with your target audience.
● SMO allows you to:
▪ Strengthen your brand
▪ Generate leads
▪ Get more visibility online
▪ Connect with your audience

12. Why is SMO Important?
● The lines between social media marketing and search engine marketing are
becoming increasingly blurred. In the past, the two were looked at as
separate and distinct aspects of marketing. But the reality is that they’re
more intertwined than you might think.
● While getting 1,000 Tweets on an article won’t magically boost your
rankings on Google, social media marketing and SEO are both stronger
together. One survey found 50% of companies that aren’t succeeding with
SEO aren’t integrating social media marketing
● Aside from that, the benefits of social media marketing have been well
documented. If you want a solid overall approach to online marketing, you
need a healthy balance of SEO and SMO.

13. Why is SMO Important?

14. Tips for SMO
1. Optimize Your Strategy
A lack of social media strategy has been a roadblock for companies for a
while now. Partly because it’s still fairly new, and also because social media is
always changing. Twenty-eight percent of brands feel that a lack of strategy
is the top barrier keeping them from becoming a social business. In order to
optimize your social media marketing campaigns, you have to have a strategy
with clearly defined goals and objectives.

15. Tips for SMO
2. Do Keyword Research
One of the core competencies for SEOs is the ability to do keyword
research. Keyword research is all about identifying the phrases and topics
your target audience is searching for, so you can create relevant content for
them. The same thing applies for social media optimization.

16. Tips for SMO:
3. Optimize Your Profile
For SEO, optimizing your website is crucial. The content on every page helps
search engines understand what your website is about. So when people are
searching for topics relevant to your site, search engines know to recommend
your content. Social media optimization is very similar. But instead of
optimizing your website, you need to optimize your profile.

17. Tips for SMO
4. Optimize Your Content
You’ve probably heard the saying, “Content Is King” when it comes to SEO.
Well the same thing is true when we’re talking about SMO. Content drives
social media. You can’t succeed with social media marketing without sharing
quality content.
There are two types of content that you can publish on social media:
▪ Original content
▪ Curated content

18. Tips for SMO
4. Optimize Your Content cntd.
Ideally, your strategy should have a mix of both.
● Curated content is content that’s shared from various sources around the
web.
● Content curation is more than just tweeting out links.
● In order to optimize it for the best results, you should only share content
that’s valuable and relevant to your audience.
● Quality always beats out quantity.
● Determine what content your audience finds the most relevant by
measuring the engagement for each post.

19. Tips for SMO
5. Optimize Your Posting Schedule
● The time you post is just as important as what you post.
● What’s the point in sharing an amazing photo on Instagram if nobody
sees it?
● The optimal posting time depends on your audience and the social media
site you’re using.

20. Tips for SMO
6. Track & Improve With Social Media Analytics
● Just like with SEO, you should track your SMO efforts with social
media analytics.
● Some of this can be done through Google Analytics using UTM codes.
● UTM codes and shortened URL’s allow you to attribute the traffic your
website gets from social media to a specific channel or campaign.
● In addition to that data, use the reports you get from your social media
marketing tool to get a full picture of the impact of your campaigns.