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How to do offpage seo
1. Off-Page SEO Techniques 2020
Here I am sharing 16 actionable off-page SEO techniques which you can
implement in 2020 to boost your website SERP (Search Engine Result Page)
position.
1. Social Media Platforms
Social media platforms are the great resources to build trust and authority of your
website.
You can engage with people and share your content on multi-social media
networks.
Google also like social signals in the term of ranking a website.
If you are not active on social media sites, you should be and build a community
related to your niche.
Sharing great content on social media platforms can bring tons of traffic.
It also helps to build trust and authority of your website.
For your reference, Here I am sharing some of the most popular social media
networking sites.
Social Sites DA PA
Facebook 100 97
Twitter 100 97
Linkedin 100 97
Instagram 100 97
Pinterest 100 97
2. Use Forum
Do you use the forum to engage with other like-minded in your niche?
If not, you should start using it today.
Forum or communities around the web are the great sources to boost your off-
page SEO practice.
Answering the questions on the forums is a great way to get high quality do
follow backlinks.
If a forum does not provide a do follow link, still it is good to use forums for your
brand awareness and for generating the traffic.
So, find the great forums or communities in your niche and start using it right
away.
Sample sites
1 www.webmastersun.com/forum 29
2 www.affilorama.com/forum 52
3. 35 www.threadwatch.org 51
36 www.webmastersun.com/forum 29
37 www.affilorama.com/forum 52
38 www.warriorforum.com 66
39 www.wickedfire.com 47
40 www.letsforum.com 27
41 www.marketingprofs.com/ea/ 82
42 www.affiliatefix.com 43
43 www.trafficplanet.com 41
44 forums.digitalpoint.com 76
45 www.daniweb.com 62
46 www.freshmarketingforum.com 35
47 www.forum.marketingscoop.com 40
48 www.eforum.com 19
49 www.riseforums.com 31
50 www.webmasterworld.com 74
3. Social Bookmarking
In the past social bookmarking platforms were the great resources to promote your
blog or website.
Still, it works but doesn’t work more.
Because it’s hard to find good authority social bookmarking sites today.
Find the popular social bookmarking sites with high authority and submit your blog
or website.
Note: Submitting your blog to spammy (low quality) bookmarking sites can be hurt
your SEO.
High PR social bookmarking sites play an important role in SEO today. By social
bookmarking, we can introduce our website and blog to various relevant categories to get
good backlinks, along with a little traffic. Yes, a little traffic if you don’t know how to do
bookmarking in a proper way. We will discuss how to do proper bookmarking in this article.
What is social bookmarking?
4. Social bookmarking is the technique to get good backlinks, huge traffic along with branding,
promotion and indexing privileges. If you are an SEO or digital marketing guy, you must know
about it.
Why use social bookmarking sites?
Submitting blog posts / web pages to social bookmarking websites as it has so many benefits.
1. Bookmarking is the fastest way to index your website or blog post in search engines-
Google, Bing, Yahoo etc.
2. Top social bookmarking sites have high PR. If you have backing from them, you will get
quality backlinks.
3. Social bookmarking websites’ submission helps to generate new relevant traffic.
4. By submitting on social bookmarking sites, your blog post can go viral.
5. It will improve your domain authority.
6. It will reduce the bounce rate.
7. It will help in blog categorization.
How to do social bookmarking?
All SEO guys are doing social bookmarking. But do you know how to do it effectively?
All social bookmarking websites are not the same. Before starting to submit the blog posts
on websites, you have to understand their rules and regulations. Few high PR social
bookmarking websites like reddit.com, bizsugar.com are very sticky in approval and
spamming is strictly not allowed.
For these types of websites, you have to be more social and have to try building your profile
by submitting high authority blog posts of other websites or you can comment on others’
posts, re-share and upvote. To get more benefits out of this, create innovative title, creative
description, add target keywords in tags or keyword field and most important thing is that you
have to choose category wisely.
5. Hope you have understood – what is social bookmarking? Why everyone should do
bookmarking? And how to do it? So let’s start with the top 65 high pr social bookmarking
sites.
1. Reddit : Reddit is one of my favorite bookmarking websites. It’s not easy to submit your
blog post on reddit. You need to upvote and re-submit others’ reddit posts – it will
improve your reddit karmas. Once you have sufficient karmas, you can submit your
blog posts easily, read subreddit’s rules before posting on it. Meanwhile, try to add few
posts of famous websites or add current news related posts so that people comment or
upvote your posts.
2. Stumbleupon : Stumbleupon powered by ebay, is a good source of instant traffic. To
submit blog post on it, you need to first register. A complete profile will help you in traffic
generation. Don’t submit your blog multiple times a day. It will be considered as spam.
You can add other blog posts, if you are running multiple blog sites. Only submission is
not sufficient, you need to build network in your niche. Comment on
other stumbles’ posts.
3. Bizsugar : Bizsugar is the toughest website to publish your blog post on. You need to
be very careful while submitting blog post on bizsugar.
o Submit reputed and high authority website’s post in relevant category.
o Upvote and comment on others’ published posts.
o Once your profile is strong enough, try to submit your blog post.
o Write meaningful description, creative title and choose appropriate category.
4. Scoop.it : Scoop.it is one of the best places of content curation and content marketing.
Here you can bookmark your blog post or can create a complete article with backlinks
to your blog. I have tested both of them. It has premium and free plans. You can use
both as per your requirement. Premium plan has few extra features. As its DA and
Alexa rankings are high, so it’s extremely good for building backlinks.
o You can manage multiple topics in a single account.
o You can build community.
o Share, like and comment on other’s posts.
6. o Write catchy headings with targeted keywords.
o Add images in your scoop article.
5. Pinterest : Pinterest is not only a bookmarking website, but it is the most popular
graphical content distribution social media website. Here, you can discover content on
any topic and most of the content will be in graphic format. And best part of it is that
anyone can easily use Pinterest.
After creating an account in Pinterest, you need to follow few categories. Choose wisely
as you will get their pins. Before adding a pin, you need to create a board with keyword
rich board title, description and choose the most relevant category. You can invite
others to pin on your board.
Find related pin boards and join them. Here, you can’t join directly, invitation is needed
to post on group board. For invitation, you are supposed to follow admin of that group,
repin his/ her pins and wait for him to notice you or you can also send him a personal
request message. Don’t promote your blog post in groups all the times, try to be social!
4. Article Sharing
Do you know you can add great value to your blog by submitting an article on
popular article sharing platforms?
This is the genuine way to get high quality do follow backlinks.
Here I have listed some popular and great article sharing sites.
Sites DA PA
Forbes 96 95
Yourstory 74 79
Entrepreneur 93 94
Digg 98 96
www.tumblr.com 99.3
www.github.com 98.3
www.livejournal.com 94.0
www.evernote.com 91.7
13. www.goarticles.com 68.6
www.articlerich.com 47.2
www.writerspenarticledirectory.com 20.1
5. Directory Submission
Submitting your blog in popular business directories is another way to get a
decent amount of traffic and gain the authority of your website for Google SERP.
There are many blog directories who accept your blog link and list that in their
directory.
But It’s little tough to find high-quality business directories without reciprocal links
sharing.
Tip: Search Google for business directories and check the website DA (Domain
Authority) and PA (Page Authority) to make sure of the quality the website.
6. Question & Answer Platform
Do you be active with Questions & Answers websites?
Probably you don’t know,
You can get tons of traffic and backlinks by answering questions on websites
like Quora and Yahoo Answer.
These are the group of huge online communities.
There are many people from each niche who ask their problem on daily basis.
So, you have a good opportunity to solve their problem related to your niche and
convert them into your daily blog reader by referring to your blog.
The sites are:
Serial No. Website Address Status
01. www.answers.yahoo.com/ Running
02. www.answers.com/Q/ Running
03. www.quora.com/ Running
20. 94. www.w5hanswers.com/ Running
95. www.sn50.com/ Running
96. www.whanswers.com/ Running
97. www.answerhighway.com/ Running
7. Youtube Videos
If you are not sharing your ideas into videos still now, You should.
It’s a creative way to share your knowledge and experience visually.
As you may know, Youtube is one of the most popular video streaming website
by Google.
It has good authority in compare of other video streaming sites.
Tip: Make short and unique videos and upload it to youtube with the right
combination of title tag & description.
Write the unique description related to your video and also give refer link to your
blog or website.
By doing so, you can improve the credibility and authority of your blog.
8. Guest Blogging
Posting an article on other’s blog and getting a backlink add great value to your
blog.
Guest blogging is the great example of off-page SEO techniques to earn high
quality do follow links.
Now you may be thinking that how to find such as blogs who accept guest post?
Right?
Look here:
Search Google with “Submit a guest post” keyword/phrase.
you will find a lot of search results.
Choose the blog who has good DA & PA and start guest posting.
9. Document Sharing
You can also take benefit from document sharing site like Slideshare.
Where you can upload your article as ppt or pdf file.
Getting do-follow backlinks from high authoritative sites will get your targeted
keywords optimized.
21. These off-page SEO techniques will help to increase your site visibility and
authority in search engines.
10. Commenting
Having a habit of commenting on blogs is very good practice for off-page SEO.
There are many benefits of commenting on blogs.
you can analyze that what are the common questions who people are asking
most.
Submit your comment and let the people know about you and your blog.
It will help you to earn backlink and spread your brand awareness also.
11. Competitor’s Backlink
Find the backlinks of your competitors by using tools like Moz, Ahref,
and Semrush.
It will help you a lot to get an idea on from where and how your competitors are
getting backlinks.
You can use the same off-page SEO techniques to generate the backlinks as
your competitors are.
12. Web 2.0 (PBN)
You can take link building a step ahead by creating your personal PBN (Personal
Branding Network).
There are many web 2.0 platforms with good authority.
Create your free blog on these web 2.0 platforms and link back your main blog or
website.
According to DA & PA, Here are some free Web 2.0 Platforms to create a blog.
Platforms DA PA
WordPress 99 96
Blogger 97 97
Weebly 94 95
Wix 93 95
Creating own PBN is the best practice for off-page SEO techniques.
13. Broken Link Building
22. Find broken links on other websites and start link building.
You may be wondering.
How to do that?
Look here:
Search Google for “Keyword + Resources” and click through each result and find
where is the broken link on the resource page.
If It’s relevance to your niche, create content around it on your website and ask
the owner of that website to replace the broken link with your new content link.
You can do the same job on Wikipedia.
Go to Wikipedia and search for your keyword or niche.
Browse the page related to your niche and press “ctrl+f” and type “dead link” and
press Enter button.
Now, It will show you the dead link if there are.
Create the similar content on your website or blog and then edit the Wikipedia
page to replace your link.
So this is a great opportunity to grab backlinks from authority sites.
This off-page SEO technique will help you a lot to get authority and traffic to your
blog.
14. Business Reviews
Business reviews are another off-page optimization that plays a big role in off-
page SEO.
You can increase your brand awareness by giving reviews on popular websites.
Putting your URL and name on a high authority review site like Yelp will get your
brand to the top of search result.
• Amazon Customer Reviews
• Angie's List
• Choice
• Trustpilot
• TestFreaks
• Which?
• ConsumerReports
• TripAdvisor
• Yelp
• Google My Business
• Yahoo! Local Listings
23. • FinancesOnline
• Influenster
• G2 Crowd
• TrustRadius
• Salesforce AppExchange
• Better Business Bureau
• Glassdoor
• Facebook Ratings and Reviews
• Twitter
• Foursquare
• Your Own Website
15. Image sharing
Image sharing sites like Pinterest and Instagram also improve search engine
visibility and traffic to your website. Contents are only for web search. But,
nowadays people also search for images.
So, Share unique & creative images related to your niche and keep continue off-
page SEO practice.
16. Create Autopilot Content
In the last, I would like to say that content is king.
Create such as content that generates backlinks and social shares on autopilot.
Here are some content formats examples which go virals and generates
thousands of links and shares.
• List posts
• Infographics
• Why
• How to
• Quiz
• Video
24. According to BuzzSumo, they discovered that list posts (article) generated more
backlinks than other content formats like quizzes, videos, and even more than
infographics.
Use Buzzsumo to find the most shared articles on the web.
It’ll give you an overview of what types of contents are getting tons of shares.
Off-Page SEO Techniques: Tips To Avoid Spamming
In the past, Google had no powerful system to detect spam links on the web.
But, now Google has changed their algorithm system and made it powerful and
strict than before.
When it comes to off-page SEO you should be careful.
Because Google doesn’t like such as links which come from thin or low-quality
websites.
In case of spam, Google can be penalized your website for forever.
There too many factors which Google counts as spam.
So to avoid spamming during off-page SEO, you should keep these things in
mind.
Spammy Backlinks – Don’t build backlinks on low-quality websites.
Note: Use google disavow tool to remove bad links to your site.
Paid Links – Now paying to others for backlinks is also punished by Google.
Optimized Anchor Text – Anchor text refers to the text of a link. Don’t use same
anchor text for every backlink over and over. Use different anchor text like “here”
and “learn more” to avoid over optimization.
Irrelevant Links – building links on different niche sites is also a signal for
spamming. So, avoid getting backlinks from Irrelevant sites.
25. Bonus Tip: Perform link audit and use Moz open site explorer tool to check spam
score on your website.
Next What for Off-page SEO Techniques?
Increase your search engine traffic and authority of the website by following the
steps outlined above.
These 16 off-page SEO techniques will surely help you to build high-quality
backlinks and to increase the authority of your website for search engine.