Sony and Panasonic are major Japanese electronics companies. Both were founded in the early 20th century and are headquartered in Japan. They produce many popular consumer electronics like cameras, camcorders, and TVs. Their business strategies focus on creating exciting new digital experiences for customers and becoming leaders in green innovation. They promote their brands through high advertising in India and extensive retail networks both in India and other countries. Close supplier relationships and ensuring product quality and compliance are important for building strong partnerships.

2. COVERAGE..
INFO… OF SONY & PANASONIC
TAG LINES
MOTIVE
SPECIAL PRODUCT
POPULAR PRODUCTS (CAMERAS,CAMCORDS & tv)
SWOT ANALYSIS
RATIO’S SUMMARY
MARKET PROMOTION
ORG.STRUCTURE
WHAT HELP’STHEMTO BUILD RELATIONSHIP

3. INFO... OF SONY
YEAR  1946
FOUNDERS  Masaru Ibuka and Akio Morita + small team of
passionate and committed group of employees
Headquarters  1-7-1 Konan, Minato-ku, Tokyo 108-0075, Japan
Consolidated Sales and Operating revenue(2011)  6,493,200
million yen
Representative Corporate Executive Officers 
Kazuo Hirai (President and CEO)
Ryoji Chubachi (Vice Chairman)

4. Registered Name  Sony India Pvt. Ltd.
Registered Address  A-31, Mohan Cooperative Industrial Estate, Mathura
Road, New Delhi - 110044, India.
Date of Establishment  November 17, 1994
Managing Director  Mr. Kenichiro Hibi
Wholly Owned Subsidiary  Sony Corporation
Workforce  900 people staff-strength , 10,400 dealers and distributors, 270
exclusive Sony outlets , 255 service outlets
Principal Business Activities Marketing, Sales and After-Sales Service of electronic
products & software.
Branch Offices  Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Jaipur,
Chandigarh, Indore, Cochin, Coimbatore etc.. (23 Direct Branch Locations)
Outline of Sony India

5. Year  1918
Founder  Konosuke Matsushita
Headquarter  Osaka, Japan
Market outreach 
27 P4 (Panasonic Premium Partner Program) outlets
1184 unique service centres
28 branch offices
Turnover  Rs.5500 cr (FY11)
estimated Rs.10K cr (FY12)
INFO... OF PANASONIC

6. Registered Name  Panasonic India Pvt. Ltd.(PI)
Registered Address  No. 88, 6th Floor, “ SPIC building Annexe”
Mount Road, Guindy, Chennai – 600032
Panasonic India Pvt. Ltd.(Consumer Sales Division) was established on 14th
July 2006.
Head Office  Gurgaon, Haryana, India
Workforce  12,650 people across India currently
President  Daizo Ito
Wholly Owned Subsidiary  Panasonic Corporation
Principal Activity  Marketing and distribution for the Panasonic brand of
consumer durable and home appliance products in India.
Outline of Panasonic India

8. Motive……
SONY PANASONIC
 Create exciting new digital
entertainment experiences
with latest generation
content and services.
 Sony is pursuing three
corporate initiatives:
(CustomerViewpoint,
Technology Nr. 1, Genba)
 Panasonic aims to be the
No.1 Green Innovation
Company in the Electronics
Industry
 Green Life Innovation
 Green business
Innovation

9. Special products...
VAIO Lappy ECONAVI AC

10. PRODUCT – POPULAR CAMERA
S- Cyber-shot & nex P- Lumix

11. PRODUCT – POPULAR CAMCORDERS
S-CYBERSHOT vs P-LUMIX S-CYBERSHOT vs P-LUMIX

12. PRODUCT – POPULAR TV
BRAVIA SMARTVIERA

13. SONY

14. SWOT ANALYSIS
PANASONIC

15. Ratio
SONY PANASONIC

16. MARKET PROMOTION
SONY PANASONIC
 HIGH ADVERTISEMENT
 REATAIL OUTLETS HIGH
IN INDIA
 LOW ADVERTISEMENT
 RETAIL OUTLETS HIGH IN
FOREIGN

17. ORGANISATION STRUCTURE
SONY PANASONIC

18. WHAT HELP’s THEM TO BUILD RELATIONSHIP
SONY PANASONIC
 1. Working together with
Suppliers
 2. Ensuring Product Quality
and Safety
 3. Implementation Cost
Reduction Programs
 4. Living in Harmony with the
Global Environment through
Green Procurement
 5. Improving Global
Procurement
 6. Enhancing Compliance
 7. Respecting & Safeguarding
of Human Rights and the
Health and Safety of Labor
create a sustainable society
for our future generations
committed to continually
seek talented and creative
minds

19. FORYOUR PATIENT LISTINING…
THANK YOU

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