Marketing Portfolio

1. MANDY EGERTON
Marketing Experience

2. MANDY EGERTON
 Key communicator
 Able to communicate at all levels both inside and outside any
business
 Project management
 Adept at being able to prioritise tasks
 Event Management
 Management of major product launch and also exhibitions
and regional events
 Team Working
 Able to build good relationships with colleagues, agencies
and journalists
 Budgeting
 Controlled a budget of £300,000
 Technical
 Adept at Microsoft Office

3. 2013- CONT’D
 Been an active part of the Eastern region CIM Committee since
July 2013
 Attending regular meeting
 Writing up the minutes
 Organising the socials
 Involved in calling companies to be sponsors for the 2014 SME
Marketing Conference (May 23)
 Contacting companies which attended in 2013 to see whether
they would attend in 2014.
 Part of the team running the Conference – registering attendees
and helping with WiFi connectivity.
 2015 involved with Social Media (LinkdIn, Twitter and YouTube)
epromoting the conference.
 Putting together lists of potential sponsors, potential attendees
and liaising with local education colleges to promote to Marketing
Students.

4. 2014 - ST JOHN AMBULANCE – EVENTS
ASSISTANT (TEMPORARY)
 The Stevenage office is the 2nd busiest office in the
UK providing cover for over 660 events in August
ranging from a man and a dog to the Tour de
France,
 Making online bookings with clients and then
negotiating with SJA members to provide cover.
 Working on Excel for invoicing and providing
invoices and statistical information.
 Visiting regions to train staff on alterations to the
Excel system and how to use it.
 Altering the online survey sent to clients to make
more user friendly (increasing response rate 50%)

5. 2014 - FBDC (ST ALBANS) – PROJECT
DEVELOPER
 Involved in re-writing web pages to make them
easier to read and negotiate and still get the
message across.
 Researching into :-
 Competitors
 Major food manufacturers – food range opportunities
and financial sturdiness.
 Research into Halal and Kosher food markets for major
supermarket, looking at market size, potential for
growth, opportunities and trends.
 Managing an Intern and an IT Apprentice.

6. 1989-1991 HOWARD MARKETING – EINDHOVEN
ACHIEVEMENTS
 Organised major press day in Paris at ‘La Grande
Arche’ for Philips
 Flying in my journalist contacts from the UK for the
event.
 Instigated and undertook training of junior staff in
the CIM Diploma
 Gained 3 new telecoms accounts in Paris.
 Writing advice and guidance feedback on Clients’
exhibitions.

7. PHILIPS

8. DOCUMENTS WRITTEN ON BEHALF OF – OR FOR -
CLIENTS

9. 1987-1989 CASS ELECTRONICS – ONE COMPANY-
4 ARMS
Cass
Electronics
Nelson Tansley –
Nurse Call
Cass Care
Warden Call
Cass Electronics
Telephony & paging
Cass Trading
3rd party trading

10. ACHIEVEMENTS
 Improved the company’s profile by judicious use of
advertising
 Organised the marketing for a major new product
launch with accompanying company presentation
revamp
 Increased sales leads from 15 to 600 per month
 Identified a new trade fair. This generated new
contacts with a sales value of £3 million
 Demonstrated the value of marketing to the Directors
of Cass

11. EXHIBITIONS AND PRODUCT LAUNCH - CASS
 Planning and Management of the exhibition and
periphery events and customer receptions
 Briefing and liaising with agencies on new design of
stand for major product launch at Harrogate,
Institute of Housing Exhibition
 Organising all equipment and documents required
 Training staff on exhibition behaviour
 Achievement: Revamp of the exhibition stand
ensuring customer attention and awareness of
Cass

12. ALTERATIONS IN CASS’S EXHIBITION PRESENCE
Before
After

13. PRINTED MATERIALS AND NEWSLETTERS
 Managing briefing and liaison of agencies on
design of brochures, letterheads, product reply
cards and exhibition invites.
 Liaised with other teams to garner good news
stories for internal and external newsletters
 Writing up the stories for the newsletters
 Liaising with printer for production
 Ensuring adequate stock of brochures
 Achievement: added RIBA coding on all
documentation resulting in gaining selection by the
Design Council for ‘The Design in Use’ exhibition

14. PRODUCT LAUNCH MATERIAL-
INVITE TO THE EVENT AND TEASER ADVERT

15. PRODUCT LAUNCH – ADVERT AND BROCHURE

16. 1984 – 1986 ICL
 Exhibitions
 Customer training
 Small exhibitions demonstrating the product
 Customer Magazine
 Good news stories
 Liaising with agencies
 Handling customer queries
 Dealing with budget queries

17. CUSTOMER TRAINING (MAJOR ACCOUNTS E.G.
ROLLS ROYCE) AND SMALL EXHIBITION - ICL