Social Media Marketing: From Stalled to Soaring

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Mande White, creator of HighAltitudeMarketingAcademy.com shares the 5 Essential Secrets to Emotionally Connecting with Your Target Audience to Increase Visibility, Deepen Customer Relationships and Boost Revenue in 2010.

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The 5 Essential Secrets to Emotionally Connecting with Your Target Audience to Increase Visibility, Deepen Customer Relationships and Boost Revenue in 2010.

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“Persuasion is about creating an environment that lets two or more people find common ground and beliefs. The fine line between persuasion and manipulations revolves around intent. Typically persuasion has a very positive connotation while manipulation does not” . Following-up is not just an activity but also a strategy or law of Persuasion which not just benefits you but also the over-all business. You need to know the essentials of what the person in front of you wants and how would you persuade him/her to get your work done on time! Following up will let the Client know that you are interested in working with them and reminds them to complete the task given their busy schedule. Client needs to know how much you care. Following up after a meeting or major life event, or even a simple “thank you” message can help you solidify relationships and make them Clients for life. There is no standard approach to following up, change your strategy based on the person, situation and deadline(deadlines are important, but remember not to be pushy just because you have a deadline) People work with people they like, so why wouldn’t you want to build a friendly and mutually beneficial relationship with your clients? Client’s inboxes are crowded, so we need to break through the noise. This is done by creating a personal connection, instead of cold-calls and plain email texts. Make it a regular habit(A Thank You note will do if you do not have any excuse to follow-up or keep them warm about you being there for their requirement support).

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