Best question answers for both fresher and experienced. Complete these notes and get ready for SEO interview any time. Use your knowledge in your work for better SEO results. By: Mandeep Hooda

1. Static and Dynamic Web Sites.
There are two types of URLs: Dynamic URLs and Static URLs.
When we search a database driven website a dynamic URL is displayed. Dynamic web page is
basically only a template to display the result of the database query. Instead of changing
information in the HTML code the data is changed in the database. Dynamic URL is generated
from specific query to a site’s database.
Search engines generally like to list the Web Pages that are unique
In Static URLs the contents of the web page remains same unless there is change in HTML
code. Static URLs help the end users to understand the web page easier,
When a user sees a URL in a search engine query that matches title and description they click on
the URL Than one that doesn’t make sense to them.
Static URLs are ranked better in search engine results pages, and they are indexed more quickly
than dynamic URLs. Static URL doesn’t have a variable string, it looks like this.
http://www.srihithatechnologies.com/seo.html
When we use dynamic Urls there is a risk with search engines as they don’t like them. Dynamic
websites like e-commerce stores, forums, and sites utilizing content management systems and
blogs or any data base driven website have most risk of losing search engine positioning due to
dynamic URLs.
Dynamic web pages generally do not have any keywords in the Url. It is very important to have
keyword rich URLs. It is good to place highly relevant keywords in the domain names or on the
url pages. Study of top 10 websites in Google, yahoo and msn have reveled that the top 10
websites displayed in Google results has 40-50% of keywords either in the url or on the
domain. Yahoo has 60% of keywords in url or in domain. Msn has 85% of keywords in the url
or in the domain .
Keyword Analysis
Keywords for Search engine optimization:
Keyword is nothing but “on what we are searching for

2. Ex: – India temples, job opportunities, web development, Telugu movies, it
solution, software training.
Key word should be “well define” and it must be a meaningful
Key Phrase: -Combination of 2 key words
Keywords are considered the most important in Search engine optimization. So it is necessary to
see that the right keyword is optimized for your website. Choosing
Keywords are what search strings are matched against. when you start optimization, the first
thing you need to consider is the keywords that describe the content of your web site best and
that are most likely to be used by users to find you.
Choosing the right keyword is the first and crucial step to be successful in seo process, Before
choosing keywords we need to see:
What the online population is searching for?
What are the keywords our competitors chosen?
What are the keywords that describe our website best?
If we fail in choosing the right keyword we will waste ours or our client’s money and time. after
we have made a long and detailed list of all the important keywords that are searched by tens or
thousands a day and If you have many competitors for that particular keywords we have chosen,
chances are that it will be difficulty to overtake them and place our website among top ten
results.
If we are not placed in the first page or on the second page or in the worst case on the third page
of the organic search results, we will have very few visitors to visit our website. It is true that
sometimes even web sites that are after the first 50 results get decent traffic from search engines
but it is certain that you can’t count on that.
We should not get discouraged if all lucrative keywords are already occupied; Low-volume
search keywords can also be as lucrative as the high-volume ones and their main advantage is
that you will have less competition with these keywords.
Some of the SEO experts confirm that with low volume search keywords it is possible with less
effort and with in less budget we can achieve much better results than targeting for high-volume
search keywords.
Before selecting a low volume or high volume search keyword we need to make an estimate
about how difficult it would be to rank well for a particular keyword.
2. Choosing the Right Keywords to Optimize for search engines :

3. It is impossible to achieve constant top ratings for a one-word search string as the Web is densely
populated with web sites; It will be a realistic goal when we achieve constant top ratings for two-
word or three-word search strings.
we can include one-word strings in our keywords list but if they are not backed up by more
expressions, it is waste of dreaming for high ratings.
For Example if we have a website about temples, “temple” is a mandatory keyword but we will
be not successful if we do not optimize for more words, like “temples in India”, “temple
visiting times”, “temple gods”.
we need to think broad when choosing the keywords, When we start optimization (seo), the first
thing we need to consider is the keywords that describe the content of the web site best and
likely to be used by users to find the website or service provided by the website. We should
understand our users well and guess correctly what search strings they are likely to use to search
our website. Synonyms can be taken into consideration.
For Example, in a dog site, “canine” is a synonym and it is for sure the users will use it, so it
does not hurt to use it as a keyword in the content of the web pages.
But search engines have algorithms that include synonyms in the keyword match, especially in
languages like English so do not rush to optimize for every synonym.
White Hat SEO :
There are ethical and unethical practices in search engine optimization, Ethical practices are
called as white hat seo. The opposite of bat hat seo is called as white hat seo. White hat seo
includes some of these activities like arranging content in a clear hierarchy so that important
words and phrases are used as required .
Getting page views at any cost to your website is not a good tactic. It never works in the long
run, even if it may work for a short while. Beware of any SEO company that recommends you
employ any of these techniques.
Black Hat SEO:
Black Hat SEO includes things like keyword stuffing. The terminology “Black Hat” in Black Hat
SEO comes from the old cowboy western movies where all the bad guys wore black hats and all
the good guys wore white hats. Cloaking is another black hat seo technique, Google will penalize
sites that flagrantly buy and sell links. If you are buying or selling links: do it covertly & do it
under the radar. Buying and selling links without the no follow tag is now officially a black hat
SEO practice that is against Google’s Webmaster Guidelines.

4. Black hat SEO techniques usually include following characteristics:
 breaking search engine rules and
regulations
 Unethically presenting content in a different visual or non-visual way to search engine
spiders and search engine users.
Black hat SEO practices will actually provide short-term gains in terms of rankings, but if we are
discovered utilizing these spammy Techniques on a Web site, we run the risk of being penalized
by search engines.
Black Hat SEO Techniques To Avoid
 Keyword stuffing
 Invisible text
 Doorway Pages
Website will be penalized by Search Engines if the web pages are stuffed / placed with long list
of keywords and nothing content else. Web masters try to put list of keywords in black text on
a black back ground., and white text in white background in order to attract more search engine
spiders. When searchers search this page these keywords are not visible to them but search
engines read this keywords which is considered as black hat seo technique.
A door way page is a fake page which a user will never see., this page is created purely for
search engine spiders and the web masters attempt to index these pages higher.
Black Hat Seo Techniques work temporarily. It is better to stay away from anything that even
looks like Black Hat SEO.
Example : BMW car maker from Germany have been kicked out of the Google index for
spamming.
The reason for the ban of BMW website is likely to be that have been caught employing a
technique used by black-hat search engine optimizers: doorway pages. (Doorway page is stuffed
full of keywords that the WEB SITE feels a need to be optimized for; however, as opposed to
real pages, this doorway is only displayed to the Googlebot. Human visitors will be immediately
redirected to another page upon visit. )And that’s exactly what happened at BMW.de.
BMW almost immediately removed the pages after the news broke ,but it was too late . German
BMW Web Site is now suffering with “Google death penalty”: a ban from almost any
imaginable top search result, and a degrading of the Page Rank to the lowest possible value.
Penalty on BMW Website is a good example of what can happen to sites going against the
Google webmaster guidelines – no matter how big or important one might deem the web site.

5. So always remember “If an SEO company creates deceptive or misleading content on your
behalf, such as doorway pages or ’throwaway’ domains, your web site could be removed entirely
from Google’s index.”
Google’s guidelines say webmasters should optimize for humans, not machines, because Google
doesn’t like to be cheated. Many ethical SEOs provide useful services for website owners, from
writing copy to giving advice on site architecture and helping to find relevant directories to
which a web site can be submitted. But a few unethical SEOs have given the industry a black eye
through their unfair practices like manipulating search engine results and doing aggressive
marketing.
Classifieds
Classified sites are really good Source to reach our Target Audience. Many Classifieds sites are
great money saver. We can save money by using free classifieds websites and now we can buy
and sell almost anything on classified sites. Classifieds helps to search products or services on
our finger tip. In India Many classified Posting sites are more popular than social networking
sites/ Social Bookmarking Sites. Every day Many people are using free classified to reach their
target audience to buy/sell their products and Services. Most of classified sites allow you to Post
free classifieds.
Go Through this list of free Classified posting sites.
Link Building
Getting Back links to our site is much important for off-page seo optimization. One way links are
always the best choice for seo optimization. Article Writing is one of the good methods for
building back links and for link popularity. In Article writing we become a member of a website
who allow us to write articles, in return we will ensure that we placed a back link for our
website. The best choice is to use our target keyword as anchor text in the links.
(Q) What are Search Engines?
(A) Search engines are programs, when you enter a keyword and a search term these programs
will find specific information on web. Example: Google, yahoo, Bing, DuckDuckgo

6. (Q) What is SEO?
(A) SEO – Search engine optimization or optimizer is a collection of techniques applied to
optimize our site so that it ranks well in SERPs (Search engine result pages).
(Q) What are Meta tags?
(A) Meta tags are keywords which tell search engines about the site, these keywords are viewed
by search engine bots. When any person searches then search engines based upon the meta tags,
title and keywords in the site displays the results.
(Q) What is the importance of Title tag used in website?
(A) Title plays a vital role in SEO, page`s title accurately describes the about the content in that
pages.
(Q) What is site map?
(A) Search engine bots reads the content of the web page after converting them to XML, placing
site map in our site helps bots to read the content easily.
(Q) Why to use Robot.txt?
(A) Robot.txt is a message to search engine bots to index the page or not. In case if your don`t
want search engines to index particular page then place “noindex”.
(Q) How keyword analysis is done?
(A) Choose the keywords those are with high searches and low competition related to your site
niche. Then initial target long tail keywords to see rankings in SERPs gradually increase the
keywords.
(Q) What is Canonical form?
(A) Canonical is a tag which accepts URL, it is a message to search engine bots that to index this
URL but not the page URL.
For example: http://thestudentdaily.com/iamuser=dick?9087 this the url of the page and if
you don`t want search engines to index this url but instead you want to make
http://thestudentdaily.com/iamuser , then include it in canonical tag.
(Q) How to get traffic for the website?
(A) Start article submission with quality content, participate in forums and do all the SEO
techniques. To get traffic upload image to profile and give your users brand look by sharing them

7. with genuine information about website. Concentrate on local search engines like super pages,
manta etc..
(Q) Is Domain extension (.com, .in, .net, .org) has any effect on SEO?
(A) It depends; If you are concentrating people all over USA then taking domain with .in
extension can effect SEO.
(Q) What is PPC?
(A) PPC is a method of online advertisement where you pay per users click.
(Q) List few SEO techniques you fallow when a new site is given?
(A) Checking with onpage factor like Title, meta tags, meta description and keywords in the
content
Submitting site to major search engines
Submitting to RSS feed sites
Bookmarking site pages
Press release announcing about your site launch
Directory submission
Article submission to concentrate article readers
Classifieds to target local users
Blog commenting
Web 2.0 page creation
….these are few techniques listed you can add more.
(Q) What is analytics?
(A) To analyses the traffic to your site, many sites are providing analyses, using this you can
track the results for your SEO work.
PPC – Pay per click is one among the way to advertise over internet. For each click of your ad
you pay certain money. Sum of this amount is called CPC(Cost per click). CPC is the amount
you pay when someone clicks on your ads. Most of the ads over search engines are operated on

8. PPC model. Ads are separate from organic search results (Unpaid). In Google SERPs, ads are
displayed with yellow background at the top.
PPC are displayed to users who have interest on that topic, this is done using search query. PPC
is ever green field. Here are few
PPC INTERVIEW QUESTIONS AND ANSWERS
(Q) Based on which Google places ads in first place?
(A) Google decides to give rank 1 in ads depending upon CTR(quality score) x CPC bid.
(Q) What is CTR?
(A) CTR – Click through rate. It is number of times your ad is clicked.
(Q) How many campaigns can I run in one adwords account?
(A) 25 Campaigns
(Q) How many adgroups can I run under one campaign?
(A) 2000 adgroups
(Q) How many ads can I run per adgroup?
(A) 50 ads per adgroup
(Q) How much characters can I place in one ad?
(A) For one ad 4 rows are given
25 characters for headline
35 characyers per text row(including URL)
(Q) How can you Improve Conversion Rates?
(A) Creating and testing campaign with different keywords and choosing that perform well
(Q) IS PPC effective advertisement for search engine rankings?
(A) Google or any other search engine don`t mix PPC ads with search rankings.
(Q) What is Quality Score?

9. (A) Quality Score is Score give to your ads that attain by keywords. The Higher the quality score
the less you need to pay for a Top Position of your ads. It is given upon CTR.
(Q) Which companies are offering PPC advertisement?
(A) Yahoo, MSN and Google are among top most PPC advertisers.
(Q) What is Page rank? Explain it?
(A) Google page rank algorithm helps search engines to realize the value of a page. It ranks your
website on basis of quality links it has. It is given by Google depending upon keyword, backlink
sites, and content.
(Q) Why I need to go for adwords for PPC?
(A) Because Adwords assures that 80% of internet users sees your product or service.
(Q) How to achieve good CTR?
(A)Here are few things that need to be kept in mind for CTR
1. What are the companies / businesses / industries you have previously worked as a
SEO Consultant?
o What was your role in those occasions? Where you a team leader or team
member?
o What was the first step you took in your latest job?
2. What are the SEO tools you have been using?
o What paid SEO tools you have used? Why?
o Do you think SEO tools are effective in competitive markets? Why?
3. What are the latest trends / updates influencing SEO and Search industry?
o What you know about Panda updates?
o Predict SEO after one year from now.
4. What you do to get backlinks?
o Do you buy links?
o How you maintain quality of links?
o How PageRank influence your decision to buy links?
o Do you accept reciprocal links?
o Do you sponsor bloggers to publish articles to get quality backlinks?
5. What are you factors you maintain for Onpage SEO?
o Have you done Image optimization? Have you done Video optimization?
o Do you only optimize the homepage?
o How you optimize a specific page?
o Do you recommend any specific CMS?
o What are the languages you know better?
6. How do you effectively use social media to support SEO campaigns, or vice versa?
o Do you any experience in running Facebook campaign? Any Twitter campaign?

10. o What are the initiatives you have taken to increase social engagement with your
brands/clients?
o How Google+ can improve your position in search result?
7. What are the tools you use for reporting?
o In what capacity you know Google Analytics?
o Can you work with Pivot tables?
o Have you used any enterprise SEO tools?
8. What you know about online reputation management?
o Have you will do to protect your brand?
9. Have you worked on/with PPC accounts? How did it go?
o How do you integrate PPC and SEO?
o Have you tried split / A-B testing?
10. What are the key performance metrics you have previously reported to clients?
o What are effective metrics for highlighting return on investment from SEO?
o What would you like to change about the SEO reporting process?
If a website's search engine saturation with respect to a particular search engine is 20%, what does it
mean?
* A. 20% of the WebPages of the website have been indexed by the search engine
* B. Only 20% of the pages of the website will be indexed by the search engine
* C. 20% of the websites pages will never be indexed
* D. The website ranks in the first 20% of all websites indexed by the search engine for its most
important search terms
B. Only 20% of the pages of the website will be indexed by the search engine
10 people do a web search. In response, they see links to a variety of web pages. Three of the 10
people choose one particular link. That link then has a __________ click through rate.
* A. less than 30%
* B. 30 percent
* C. more than 30%
A. More than 30%
Which of the following factors have an impact on the Google Page Rank?
* a. The total number of inbound links to a page of a web site
* b. The subject matter of the site providing the inbound link to a page of a web site

11. * c. The text used to describe the inbound link to a page of a web site
* d. The number of outbound links on the page that contains the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
What does the 301-server response code signify?
* A. Not Modified
* B. Moved Permanently
* C. syntax error in the request
* D. Payment is required
* E. The request must be authorized before it can take place
B. Moved Permanently
If you enter 'Help site: www.go4expert.com’ in the Google search box, what will Google search for?
* a. It will open up the Google help pages applicable to www.go4expert.com
* b. It will find pages about help within www.go4expert.com
* c. It will only find page titles about help within www.go4expert.com
* d. It will direct you to the request page for re-indexing of www.go4expert.com
a. It will open up the Google help pages applicable to www.go4expert.com
What is Anchor Text?
* a. It is the main body of text on a particular web page
* b. It is the text within the left or top panel of a web page
* c. It is the visible text that is hyperactive linked to another page
* d. It is the most prominent text on the page that the search engines use to assign a title to the page
c. It is the visible text that is hyperactive linked to another page
What term is commonly used to describe the shuffling of positions in search engine results in between
major updates?
* a. Waves
* b. Flux
* c. Shuffling
* d. Swaying
b. Flux

12. Are RSS/Atom feeds returned in Google's search results?
* a. Yes
* b. No
b. No
What does the term Keyword Prominence refer?
* a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return
on investment
* b. It refers to the importance attached to getting the right keyword density
* c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by
the search engines
* d. It refers to the fact that the keywords in bold font are given priority by the search engines
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by
the search engines.
What is the term for Optimization strategies that are in an unknown area of reputability/validity?
* a. Red hat techniques
* b. Silver hat techniques
* c. Grey hat techniques
* d. Shady hat techniques
c. Grey hat techniques
Which of the following statements is correct with regard to natural links?
* a. They are two-way links (reciprocal links)
* b. They are from authority websites
* c. They are voluntary in nature
* d. They are from .edu or .gov extension websites
a. They are two-way links (reciprocal links)
What does the 302-server response code signify?
* a. It signifies conflict; too many people wanted the same file at the same time
* b. The page has been permanently removed

13. * c. The method you are using to access the file is not allowed
* d. The page has temporarily moved
* e. What you requested is just too big to process
d. The page has temporarily moved
Which of the following statements about FFA pages are true?
* a. They are greatly beneficial to SEO
* b. They are also called link farms
* c. They are paid listings
* d. They contain numerous inbound links
b. They are also called link farms
What is the name of the search engine technology due to which a query for the word 'actor' will also
show search results for related words such as actress, acting or act?
* a. Spreading
* b. Dilating
* c. RSD (real-time synonym detection)
* d. Stemming
* e. Branching
d. Stemming
What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
* a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the
AltaVista scooter bot to access every page
* b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow
the AltaVista scooter bot from accessing any page
* c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the
AltaVista scooter bot to access every page

14. * d. None of the above
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the
AltaVista scooter bot to access every page
Which of the following statements about RSS are correct?
* a. It is a form of XML
* b. It stands for Real-time streamlined syndication
* c. It is a good way of displaying static information
* d. It is a Microsoft technology
a. It is a form of XML
Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a
particular keyword?
* a. It is directly proportional to the popularity of the keyword
* b. It is inversely proportional to the competition for the keyword
* c. It is directly proportional to the chances of the keyword ranking on the first page of the Google
search results
a. It is directly proportional to the popularity of the keyword
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to
another site called?
* a. Traffic jacking
* b. Visitor jacking
* c. View jacking
* d. Page jacking
d. Page jacking
Which of the following search engines offers a popular list of the top 50 most searched keywords?
* a. Google
* b. Yahoo
* c. AOL
* d. Lycos
d. Lycos

15. Which of the following search engines or directories provides the main search results for AOL?
* a. Lycos
* b. DMOZ
* c. Google
* d. Yahoo
* e. Windows Live
c. Google
Which of the following can be termed as appropriate Keyword Density?
* A. 0.01-0.1%
* B. 3-4%
* C. 7-10%
* D. none of the above
D. none of the above
The following robots Meta tag directs the search engine bots:
* a. Not to index the homepage and not to follow the links in the page
* b. Not to index the page and not to follow the links in the page
* c. To index the page and not to follow the links in the page
* d. Not to index the page but to follow the links in the page
b. Not to index the page and not to follow the links in the page
What is Keyword Density?
* a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS)
the total words in HTML on the page
* b. Combination of the number of times a keyword or a keyword phrase, in proportion with other
words, appears on a Web page
* c. The number of times the keyword is used in the page description
* d. The number of times the keyword is used in the page title
* e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
b. Combination of the number of times a keyword or a keyword phrase, in proportion with other

16. words, appears on a Web page
Which of the following are examples of agents?
* A. Internet Explorer
* B. Search engine spiders
* C. Opera
* D. SQL Server database attached to a website
B. Search engine spiders
If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the
number of independent searches for the term "iq"?
* a. Yes
* b. No
b. No
Cloaking is a controversial SEO technique. What does it involve?
* a. Increasing the keyword density on the web pages
* b. Offering a different set of web pages to the search engines
* c. Hiding the keywords within the webpage
* d. Creating multiple pages and hiding them from the website visitors
d. Creating multiple pages and hiding them from the website visitors
Which of the following facts about Alexa are correct?
* a. Alexa provides free data on relative website visitor traffic
* b. Alexa and Quantcast provide information on visitor household incomes
* c. Alexa is biased towards US based traffic
* d. Quantcast only tracks people who have installed the Quantcast toolbar
a. Alexa provides free data on relative website visitor traffic
Google gives priority to themed in-bound links.
* a. True
* b. False

17. a. True
Which of the following methods can help you get around the Google Sandbox?
* a. Buying an old Website and getting it ranked
* b. Buying a Google Ad words PPC campaign
* c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it
has been indexed
* d. Getting a DMOZ listing
c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it
has been indexed
A Hallway Page is used to:
* A. Attract visitors from the search engines straight onto the Hallway Page
* B Organizes the Doorway Pages
* C Helps people navigate to different Doorway Pages
* D. Enables search engine bots to index the Doorway Pages
D. Enables search engine bots to index the Doorway Pages
Which of the following options describes the correct meaning of Mouse Trapping?
* a. The technique of monitoring the movement of the mouse on the webpage
* b. The technique of monitoring the area on which an advertisement was clicked
* c. The web browser trick, which attempts to redirect visitors away from major websites through a
spy ware program
* d. The web browser trick, which attempts to keep a visitor captive at on a website
d. The web browser trick, which attempts to keep a visitor captive at on a website
What is the most likely time period required for getting a Google page rank?
* A. 1 week
* B. 3 weeks
* C. 2 months
* D More than 3 months
C. 2 months
All major search engines are case sensitive.

18. * a. True
* b. False
b. False
Which of the following website design guidelines have been recommended by Google?
* a. Having a clear hierarchy and text links
* b. Every page should be reachable from at least one static text link
* c. If the site map is larger than 100 or so links, you should break the site map into separate pages
* d. Keeping the links on a given page to a reasonable number (fewer than 100)
* e. Use less than 30 images or graphics per page
a. Having a clear hierarchy and text links
How are site maps important for the Search engine optimization process?
* a. Site maps help the search engine editorial staff to go through a website, hence ensuring quicker
placement
* b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title
"Site Map" on the home page of a website.
* c. Site maps help the search engine spider pick up more pages from the website
* d. None of the above
c. Site maps help the search engine spider pick up more pages from the website
Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s
does Google recommend to avoid being penalized?
* a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid
link
* b. Only Paid text links to non-profit websites should be accepted
* c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
* d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink
c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink