Speaker: Eric Hildrew, Head of Marketing & Communications, Museums Sheffield Yorkshire’s Favourite Paintings brought together 27 museums and galleries from across Yorkshire to cross promote the breadth and quality of their art collections. Together with creative agency Sumo they ran an innovative campaign which asked the public to share their views and stories about Yorkshire’s paintings. Find out how working together helped these museums to get the public talking about their art and drive more visitors to their venues.

1. Yorkshire’s Favourite Paintings

7. The Concept

12. The Concept

13. The Concept