Have you ever wondered how you shopped anything back 15 to 20 years ago? To buy your clothes at the Christmas festival or giving a present to your loved ones. You’ll probably go to malls, choose your likable clothes, try it there only and If you like it then you buy it.

1. How to Improve Your
Fashion Store Business?

2. Introduction
Have you ever wondered how you shopped anything back 15 to 20 years ago? To
buy your clothes at the Christmas festival or giving a present to your loved ones.
You’ll probably go to malls, choose your likable clothes, try it there only and If you
like it then you buy it. But nowadays, rather than going out there, we go into the
illusionary world called “Internet” where we preferably go to any of the online
E-commerce or Fashion store, you may select your design and color from
thousands of varieties and order it within seconds!! It’s astonished to see that
technology changed everything. Now, all we have to do is some clicks through
your fingers and you will get what you want in our house

3. The change in Technology affects most Fashion stores and its consumers. It
creates opportunities to engage with loads of consumers within a fraction of
seconds but also becomes difficult to earn the trust of your customers. The most
difficulty arises when it comes to online fashion store. Because today’s consumer
is more empowered than ever thanks to the convenience of the web. They’re
researching, getting insights into the product, benchmarking, and comparing it with
others before purchase it. Therefore, fashion brands need to be careful with the
kind of choices they provide along with different products.

4. It becomes a lot tougher to provide the best experience with keeping your profit
margin. So, here we are to give you insights on different factors that affect the
most from the eyes of consumers and how you should improve your fashion store
with little or no help from others. There are also some special tips on the role of
AR and its implications.

5. Great Promotions
through Digital Media1

6. Nowadays, It’s nothing new to use social media to promote your fashion brands.
most fashion brands use different kinds of social media rather than traditional
marketing tactics. Imagine a person with a million followers could simply say your
words and that would reach all million people. So, don’t shy to use influencers. As
a matter of fact, the north face allocates a special budget to even for trivia social
media like Quora. It is followed by Polo ralph.

7. Loyal and Old
Customers2

8. One of our company policies says that do not lose old clients to get the new one. It
means we are inclined towards our loyal clients. There is a decent reason for it.
According to Bain’s report of consumer survey for one of the famous brands, 65 to
68 % of the total customer base is loyal consumers, they keep repeating the order.
And only 10-12% of consumers are new ones. So, one can say that It is very
much important to keep these consumers happy even at the cost of the new
clients.

9. There are several ways to do that. Like you can incentivize them; give some royal
vouchers or rewards, also some other traditional tactics like a financial reward, or
one meeting with celebrities or beg some competitions, etc.

10. Product categories
and good UI3

11. The CEO of one of the top brands said once, Shopping online is very similar to
shopping from the mall. When you are going shopping at the mall, you attract by
the facilities they provide, its surrounding environment and different types of
division, It makes it simple for you to choose you to want, Similarly When you
buffering different kinds of fashion store, the more you keep your Interface simple
and attractive, the great experience it become for consumer and the more divided
your product categories are the less effort your customer required and that is
where you pleased your customer.

12. It is very obvious that the simpler it is the more likable it is, so divide your products
into categories and let consumers engaged with you by providing a good Interface!
There are also some ideas like Find in button (used to find the specific product
through its features), Wish -list, showcasing updated fashions as
recommendations, more payment options, etc.

13. If you are looking to upgrade to your UI or thinking of creating a new store, Check
out our website UX & UI design services, We’ll have plenty of experience and a
zealous team for UI/UX designing which provide you ample UI for your store.

14. Use CXM software4

15. It is one of the most important things that one should not forget to add up when it
comes to fashion stores. According to Philip Kotler (Father of Marketing), Your
customer buys your products due to experience and exposure he gets rather than
just your materialistic things. And he’s right. So, if it is one of the important criteria
to know your customer better and improve your store then why don’t we use it?
Right!! And that’s where CXM software played its part.

16. As per Gartner, “usage of CXM software is the practicing of designing customer
interactions to meet or exceed their expectations, leading to greater customer
satisfaction, loyalty, and advocacy.”

17. To provide these kinds of experience every mail you draft, every complaint you
resolve, or every product you showcase, matters the most when it comes to
interactions with your customers directly or indirectly. So, we advised you to do it
at the best and use this feedback to improve your brand store.

18. AR & VR Technology5

19. There are many difficulties when it comes to fashion like it becomes old soon, or
the size, or quality of the products, these are the things that customers relied on
you the most and in return, these are the things where you earn the trust of your
consumers. So, how to resolve these problems? Well, AR-VR technology is there
for the answer.

20. Look closely at the photo, you’ll realize that lady is just seeing how that dress
looks on her? Similarly, if you use AR-VR in your brands, you can also showcase
the same thing, it leads to a great customer experience which again leads to
engaging more and gives more satisfaction.

21. So, AR-VR technology is changing the way fashion stores work, so we can provide
you the best application or design that you want for your existing store along with
the usage of AR-VR Technology. To know more - Click Here
Article Source:
www.9spl.com/blog/5-latest-tips-to-improve-fashion-store-business

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