Environmental Analysis is described as the process which examines all the components, internal or external, that has an influence on the performance of the organization. Strategic management is the management of an organization’s resources to achieve its goals and objectives.

1. ENVIRONMENT ANALYSIS
& STRATEGIC MANAGEMENT
By Manas Dhibar

2. ENVIRONMENT ANALYSIS
Environmental analysis is a strategic tool. It is a
process to identify all the external and internal
elements, which can affect the organisation’s
performance analysis entails assessing the level
of threat or opportunity the factor might present.

3. Process of
environmental
analysis
Scanning
Assessing Monitoring
Forecasting

4. PROCESS OF ENVIRONMENTAL SCANNING
Scanning:- for early signals of potential
changes and trends in the general environment.
Monitoring:- Observing scanned environmental
changes to identify important emerging trends.
Forecasting:- projections of outcomes based on
monitored changes and trends.
Assessing:- Determining the timing and
significance of the effects of environmental changes
and trends on the strategic management of the firm.

5. STRATEGIC MANAGEMENT
Strategic management is the formulation and
implementation of the major goals and initiatives
taken by a company's top management on behalf
of owners, based on consideration of resources
and an assessment of the internal and external
environments in which the organization
competes.

6. STRATEGIC
MANAGEMENT
PROCESS

7. Identif-
ying
organis-
ation’s
current
mission,
goals,
strategi-
es
External
Opportunities
threats
Internal
Strengths
weakness
Formulate Strategy
Implement Strategy
Evaluative Strategy
SWOT
ANALYSIS

8. 1. ENVIRONMENTAL SCANNING
Monitoring, evaluating and disseminating information
from the environment to key people within the
corporation.
It scans both internal and external environment.
Which includes strengths & weakness of internal
environment and opportunities & threats of external
environment.
This is also called SWOT analysis.
Strengths:- An organization's strengths are its resources
and capabilities that can be used as a basis for
developing a competitive advantage. For eg., patents,etc.

9. Weakness:- The absence of certain strengths may be
viewed as a weakness. For eg:- lack of patent protection,
a weak brand name, etc.
Opportunities:- The external environmental analysis
may reveal certain new opportunities for profit and
growth. For eg:- removal of international trade barriers,
etc.
Threats:- Changes in the external environmental also
may present threats to the organization. For eg:-
emergence of substitute products, etc.

10. 2. STRATEGY FORMULATION
 Strategy formulation is the development of long-range plans
for effective management of environmental opportunities &
threats, in lights of corporate strengths and weakness. It
includes defining the corporate mission, objectives,
developing strategy & policy formulation.
Mission:- The purpose or reason for the corporation’s
existence. It tells who the company is, what they do as well
as what they’d like to become.
Objectives:- The end results of planned activity. They state
WHAT is to be accomplished by WHEN. It Should be
specific, measurable and obtainable.
Strategy:- A strategy is a comprehensive master plan stating
HOW the corporation will achieve its mission and objectives.

11. 3. IMPLEMENT STRATEGY
The process of putting strategies and policies into
action through the development of:
Programs:- statements of activities or steps needed
to accomplish a single-use plan.
Budgets:- statements of a corporation’s programs in
dollar terms.
Procedures:- systems of sequential steps or
techniques that describe in detail how to perform
particular tasks or jobs

12. 4. EVALUATIVE STRATEGY
The process of monitoring corporate activities
and performance results so that actual
performance can be compared with desired
performance

13. Thank you