Created during Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.

1. A Marketing Plan for an Android APP

2. Marketing Plan
Executive Summary Strategy
Situation Analysis Tactics
Goal Implementation

3. I. Brief overview of situation
II. Fly – An Android App
III. How the App Works?

4. Brief Overview of situation
 Today’s people are living the hectic lives. They don’t even
get time for lunch.
 In such situations if they get the vacations for a few
days/weekends, they plan to go out for relaxation and
change of phase.
 Even some are intended to go for the business tours.
 So, people need some easy ways for their plans to
happen.
 They need the better facilities and services for their new
journey.

5. Users spend
Around 7% day
time to use
apps for
preparation of
their upcoming
plans

6. Solution

7. FLY – An Android App
FLY – To Create Memories is an app
for the travelers.
It is an app providing the travelling
services on your finger tips.
It offers a wide range of tour packages
and allows customers to get the flight,
train and travel tickets for they journey.
With the simple booking and return
policies, FLY is an ideal platform for
their dream tours.
Wander wherever you Want!

8. How the App Works?

9. 1.Download the App.
2.Login with your Gmail account.
3.Choose your location country wise.
4.Explore the unlimited tour packages in your
county/abroad and the recommended ones.
5.Select the desired packages, dates and book it.
6.Done! Your tour plans will be display on your screen
and you will have to get ready for it.
7.You can also come to our office for more enquiry.
8.The other facilities of flight and train tickets booking will
also be provided by clicking on the ‘Ticket Booking’ slot.

10. I. Market Overview
II. Target

11. Market Overview
 Global luxury travel market is expected to
garner $1,154 billion by 2022, registering a
CAGR of 6.4% during the forecast period
2016-2022.
 Luxury travel market epitomizes most
desirable destinations, luxurious
accommodations, convenient transport
facilities and authentic travel experience to
its travelers.

12. Luxury Target Market’s Key Benefits :
 The Study provides an in-depth analysis of the global luxury travel
market with current trends and future estimations to elucidate the
imminent investment pockets.
 The report provides a quantitative analysis form 2014 to 2022, which
is expected to enable the stakeholders to capitalize on prevailing
market opportunities.
 The report provides actual historical figures for 2014 and 2015 and
provides forecast from 2016 to 2022, considering 2015 as base.
 Competitive intelligence highlights the business practices followed
by leading players across various regions.

13. Target
Age Group :
 Millennial (21-30)
 Generation (31-40)
 Baby Boomers (41-60)
 Silver Hairs (60 and above)
Types of Travelers :
 Absolute Luxury
 Aspiring Luxury
 Accessible Luxury
Types of Tours :
 Customized and Private Vacation
 Adventure and Safari
 Cruise/ship Expedition
 Small Group Journey
 Celebration and Special Event
 Culinary Travel and Shopping
Geography :
 North America
U.S. , Canada , Mexico.
 Europe
Germany , France , Italy.
 Asia – Pacific
India , China.
 Lamea
Africa , Middle-East.

14. Targeted Occasions
Bachelorette
Party
Engagements Vacation Wedding
Official Party Weekends Anniversaries Birthday Parties

15. Goal

17. I. Target Market
II. Value Proposition

18. Customers’ Needs/Wants
Customer Want to
experiment and try
different travelling
models without any
regret of booking an
undesired tour packages.
Consumers today want
to experience their best
tours . They want
comfortable and
convenient journeys.
Consumers get bored of
similar travel
experiences and want
some extra and unique
services and facilities.
Customers need the
convenient ways for
their ticket bookings and
travelling.

19. Collaborators
Adventure Travel
Personalized vacations
Cruising and Yachting
Culinary Travel
Others

20. Competitors
• Target Market:
National(India),
International
• Availability :
MakeMyTrip
• Target Market:
National (India)
• Availability :
Yatra
• Target Market:
National(India),
International
• Availability :
Kesari Tours

21. Points of Parity
Customer
can make
their advance
bookings.
Security
deposits.
Travelling services
will be hygienic,
good transport
facilities,
accommodations,
authorized.
Regular
customers will
be given
discounts.

22. Points of Difference
To get the best possible
travel experiences,
customers can browse the
recommended ones by
logging In and can take the
suggestions from experts.
Ticket Bookings and
ticket delivery at your
doorsteps.
Tours under the
guidance of an expert.
10% discount if travel
gets late.
Customers can buy a
weekend/holiday
package of any national
tour and keep it for a
month.
30% of the security
deposits.

23. Value Proposition
Empowering the travelers with rich information.
Offering travel Super stone : Buy multiple products across
multiple brands.
Providing opportunities for instant booking with real time
purchase of all travel products, tickets delivered at doorsteps.
Offering 24×7 customer services.
Ensuring transparency and reliability.
Ensuring convenience of buying anytime and anywhere around
the Globe.

24. I. Product
II. Price
III. Incentives
IV. Communication
V. Distribution

25. Products
 Exploring various tour plans
according to the region you want to
explore.
 Free delivery of tickets.
 Personal account on the app providing
inbuilt 1GB cloud where you can get
cashback/discount vouchers as prizes.
 Advance trial options.
Free Features

26. Points of Difference
 Security deposits only on high
priced/foreign tours.
 Customers can buy a weekend/holiday
package of any national tour and keep
it for a month.
 Customers can keep track of their
recommended tours and travels.
Premium Features

27. Price
World wide FLY tours at its best price.
Clear cut one line tour price.
No hidden costs.
No extra charges for stipulated sightseeing in tour
programme or meals when on tour.
Air fare, Airport taxes (except fluctuations), Visa
Charges, Insurance (for selected tours) included.
Tips to guides and drivers included.
30% of the security deposits.

28. Promotion
 Word of mouth marketing.
 Blogs advertising.
 Social media ads.
 Connection with the companies for their business
tours.
 Promotional videos on YouTube & other social
media.
 Featuring apps in various programs like
destination wedding, parties, college students’
gatherings, public places.

29. Incentives
A discount coupon is added in the customer’s
account whenever the offers has been established.
Special offers for the regular customers like official
tours.
See and enjoy World with entertainment, Smiles
and Laughter.
Games, Antakshari, Dance and Fun on Fly Tours.
Attentive, caring Tour Managers to make the tour
more enjoyable for every guest.

30. The Android App will be distributed on the
following Platforms:
Distribution

31. I. Infrastructure
II. Implementation Schedule

32. Infrastructure
Technical Team
Marketing Team
Operation Team
Logistic Team
Finance Team

33. Implementation Plan
Prepare editorial calendar with date of release of
news, announcements and promotional activities.
App testing, Official Launch and press release.
Promotion of the app on all social media networking sites,
featuring of the app’s teaser on YouTube and creation of blog
posts.
Getting featured on major app review sites, pushing
notification updates through mails and messages and
updating the features of App.
Developing strategies to maintain customer retention and
growth, focus on new target market and expansion by
collaborating with other major bands.

36. Disclaimer
Created by Mamta Jamgade, VNIT Nagpur,
during a Marketing Internship by Prof.
Sameer Mathur, IIM Lucknow.
Prof. Sameer Mathur,
IIM Lucknow
Mamta Jamgade
VNIT, Nagpur

37. See You on Our Tour!