4. Ray Kroc joined the chain in 1954 and
built it into an eventually global
franchise, making it the most successful
fast food corporation in the world
DO YOU KNOW HOW
DID IT
NAMED ?
In 1955, Ray Kroc, a multi-
mixer salesman, franchised
a hamburger restaurant
from McDonalds brothers.
He named it “McDonald’s”
5. McDonald’s Brand
Ray Kroc helped design
the building which
featured red and white
slides and a single
Golden Arch.
It attracted local
attention.
6.
7. Core Brand Values
Domestic
growth along
with
International
expansion
McDonald’s has changed in different
economic times and in different parts of the
world.
10. These all values have
remain same since
ages and these
are the Ultimate
Success Recipe for
McDonald’s success.
11. Brand Extension
McDonald’s expanded to include iconic items such as
Big Mac Happy Meal Breakfast
Items
Ice-Cream Soft ServeBrownie
Quarter
Pounder
McFlurry
And
Many
More
…
13. McDonald’s
primary generic
strategy is cost
leadership.
The company also
uses broad
differentiation as a
secondary or
supporting generic
strategy.
This secondary
generic strategy
involves developing
the business and its
products to make
them distinct from
competitors.
For example, through
McCafé products,
McDonald’s applies
the broad
differentiation generic
strategy.
McDonald’s Brand Strategy
14. The United Kingdom and Ireland business model is
different from the U.S, in that fewer than 30 percent of
restaurants are franchised, with the majority under the
ownership of the company. McDonald's trains its
franchisees and management at Hamburger
University in Oak Brook, Illinois.
In other countries, McDonald's restaurants are
operated by joint ventures of McDonald's
Corporation and other, local entities or
governments.
Business Model
21. disclaimer
Created by Mamta Jamgade, VNIT Nagpur,
during a Marketing Internship by Prof. Sameer
Mathur, IIM Lucknow.
Prof. Sameer Mathur,
IIM Lucknow
Mamta Jamgade
VNIT, Nagpur
