1. Speed Date with SEO
What Google wants?
What business owner can do?
How to get noticed?
Bashia Galt
2. What is SEO?
“Search Engine Optimization”
SEO is the process of making a site and its content highly relevant for both search
engines and searchers. Successful search marketing helps a site gain top positioning for
relevant words and phrases.
What affects SEO?
CONTENT *
BACKLINKS *
SOCIAL MEDIA *
CLICK-THROUGH-RATE AND BOUNCE RATE
USER EXPERIENCE
ARCHITECTURE
* DIYs
3. Imagine this:
GOOGLE IS A TEENAGER!
Understands simple language
Loves Social Media
Looks at images
Doesn’t like to read… too much
Looks for answers. Quickly.
Eats junk.
Doesn’t sleep
Youtubes
Its VERY CLICKY
It likes what others like
Doesn’t understand old school practices
4. Simple Language, Titles, Bolds,
Flesch Reading Score
Example:
Wedding photography Score: -49
Wedding pics Score: 78
http://readability-score.com/
The headings. Using H1 (heading one), H2, H3 and so on. Titles are the
names of each paragraph which makes it easier for Google to understand
what the parts of contents are about.
Bolds
Text length
To the point answers!
5. Google Bots
We want food! If its good we will be back for more…
6. Blogs
Websites ARE NOT JUST business cards anymore.
Be an absolute expert within your industry.
Conversations: your sales pitch, your arguments, your
feedback, your opinion etc. Google can’t hear them!
Trends and information within your industry.
Google absolutely despites copies.
It all HAS TO BE unique, original
and structured properly for SEO.
Content
7. Google is clicky!
Google Maps & Google Places
+Google Plus
Youtube
Blogger
Paid Advertising
Analytics
8. Social Media
“word of mouth” of the 21st century
Direct traffic to your website via social media
Facebook
LinkedIn
Twitter
+Google
Pintrest
12. CTR: click through rate
CTR = click / impressions
For ex.
Impressions = 100
Clicks = 5
CTR = 5%
BR: bounce rate
Bounce Rate is the percentage of single-page sessions.
Less = better performance and UX (user experience).
13. User Experience / Website Usability
Look at your website for 10 seconds.
• What does the company do?
• Who is it for?
• What are the core services?
• Where is the company based?
• Easy to read?
• To the point?
• Easy to navigate?
• RESPONSIVE?
14. Mobile Readiness! ie. Is your website RESPONSIVE?
Mobilegeddon
2015
The biggest Google updated
threatens to wipe out
millions of websites!
Is your website responsive
(mobile friendly)?
If not – come April 21st 2015
– it can be seriously affected
by Google’s by far the most
aggressive algorithm update.
15. Architecture
Sitemap.
Google needs a map to know what is where on your site.
Robots.txt.
Robots.txt fie instructs search engine robots by allowing or restricting access to
selected folders and pages of your website.
Indexing.
And a few more which would take me ages to explain …
Go to www.found.co.uk/seo-tool/
Do you have any error/warning icons?
16. SPEED DATE WITH SEO
Bashia Galt
info@bmgmarketing.co.za
072 1991 342
