1. My Idea Pitch
1

2. Narrative of advert
A 20 year old man goes into passport control
and hands his passport to the woman but the
picture is blank she shows it to him, then it
flashes back and he didn’t remember to log
out of his Facebook and someone has his
identity and someone else is living his life. It
rewinds and then his conscience reminds him
to log out of shared computers.

3. Key Message
• The message is that be careful and make sure
you remember to log out of all accounts. Eg
Facebook, Email, Twitter and Tumblr

4. Locations
• In an airport near passport control and in a
library
Technology
• HD Camera
• Tripod
• Final cut

5. My Idea Pitch
2

6. Narrative
• A 16 years old female tries to go into college and gets stop by
a member of staff. The member of staff doesn’t recognise
them, so ask to see their student ID. The photo is blank. She's
Confused. We then cut to a shot of someone on a Facebook
account.
• The teacher challenges the student and ask her questions
about her name, age and what lessons she has, the student
goes to answer but suddenly cant remember.
• Then we cut to a person on the girls Facebook deleting the
information. The more the person changes on her Facebook is
the less she knows about herself. Consequently The teacher
asks her to leave.

7. Key Message
• The message is that be careful and make sure
you remember to log out of all accounts. Eg
Facebook, Email, Twitter and Tumblr

8. Locations
• Library where there is shared computers and
the school entrance security box.
Technology
• HD Camera
• Tripod
• Final cut
• Dolly

9. Audience
My target audience is young people that use
social networking sites and go college or
university. My age range is from 17-20, that
are both genders and that are of all ethnic
groups. They might have part-time jobs while
still in full education so they might have an
income, some of there hobbies and interest
might be listening to music going partying,
relaxing with friends, using blackberry
messenger or using other social networking
site to communicate.

10. How does both ideas appeal to my
target audience and which lines of
appeals have I used?
• My ideas appeals to my target audience
because I am going to use actors that are of
the same age so that then the audience can
relate with the actors and the lines of appeal
that I have used for my first idea is solution to
problem and fear and for my second idea the
lines of appeal that I have used are solution to
problem, fear and insecurities.