Brands with their own Foundation can use Makerble to deepen their relationships with consumers. Makerble is where people make the change they want to see in the world. Every charitable project on Makerble publishes its results so everyone can see the difference their donations have made to the lives of people, animals and the environment. Brands can put their Foundation's projects on Makerble and provide Vouchers that part- or fully-match fund the donations of the public. Brands then benefit from having their role on those projects socially broadcast automatically via the social media profiles of people who have given to those projects.

1. AN OVERVIEW FOR BRANDS WITH
FOUNDATIONS

2. If charity donations were transparent:
•4.5million existing donors would give
£665million extra per year
•5million non-donors would start giving
Source: New Philanthropy Capital Money For Good report, UK Giving Green Paper
£665million is the annual income of half
the UK’s charities (80,000 as registered
with the Charity Commission)
Transparent donations will revolutionise the charity industry
£665million is the extra amount donors would give to charity each year
if they knew where their donations went. With Makerble, they can.

3. Makerble packages charitable work using our proprietary
Help-Make-Change interface.
•HELP = the problem that a charitable project is solving
•MAKE = the items in the project’s budget
•CHANGE = numbered badges quantifying the difference the project has made on the ground

4. Allowing everyone to curate their positive impact on the world
Monthly subscription | One-off donations
With a Makerble monthly subscription, you effortlessly create the change you wish to see in the world.
Makerble finds projects matching your interests and moves your money around each month to fund them;
all the while itemising, visualising and sharing the impact those projects make on the ground.

5. Brand-funded Makerble Vouchers that part-match donor’s donations (funded by tax-deductible CSR budget)
e.g. Gucci’s www.ChimeForChange.org
+
=
+
Impact made to a project + Broadcast by donor
+
+
Ups donor’s score
Products where % of sale price goes to a charity project
e.g. TOMS Shoes
+
=
+
+
Vouchers codes from multiple products unlock a donation to a charity project
+
+
On-pack
Voucher
Codes
=
+
+
Enabling brands to deepen relationships with consumers
Customer & Employee Loyalty | Customer Acquisition | Positive Brand Equity
•
•
•
the number of consumers who consider they are "ethical" has increased 7% since 2009
more consumers volunteered in their communities than voted for the government in the last election
ethical consumer behaviours have increased year-on-year despite recession. Source: GoodBrand.com

6. CHAMPIONED BY
CHAMPIONED BY
Brands can champion their foundation’s projects
Inspiring their own customers and Makerble’s audience to fund and follow those
projects too

7. CHAMPIONED BY
Example of the brand Café Direct championing and
providing vouchers for projects of the Café Direct
Producers Foundation
Brands can gift-fund their foundation’s projects, using a voucher
system and checkout tailored for brand relevance
Up to a limit you control
Vouchers can be distributed amongst brand’s own customer base and can be of
monetary value and gifts in-kind

8. The Change Profile embedded on your
website automatically updates to publish the
impact of user donations through statistics,
pictures, video, and text.
Content can be time-tagged and geo-tagged
to make it interactive through the Timeline
and Map features.
We provide functionality for your own website that aggregates the
impact of the donations made to your foundation, inspired by the
brand
To share with your own customers and stakeholders

9. Plus Makerble Office for internal use
To encourage and facilitate workplace giving amongst staff, boosting morale and
aiding in recruitment and retention

10. has provided nursery places
to 3 orphans in Romania. You can help
Ahmed make even more change!
With social broadcasting of the Change your brand is enabling
consumers to make through your foundation’s project
Peer-to-peer endorsement
Increased brand awareness through social media channels

11. Brand objective
Makerble features
Customer Loyalty
• Branded Vouchers that make
consumers’ donations to your
project go further
Employee Loyalty
• Group function within Makerble
Office that lets
colleagues/departments give
together
Customer Acquisition
• Social broadcasting of the Change
your brand is co-creating with
customers and employees
Positive Brand Equity
• Discover transparent projects to
support tax efficiently and display
your itemised corporate impact
via your brand’s Change Profile
Makerble deepens brands’ relationships with consumers
Customer & Employee Loyalty | Customer Acquisition | Positive Brand Equity

12. CEO: Matt Kepple
-Product oversight
-Team management and recruitment
-Leading investment raising
-Serial innovator in behaviour change for social
good; background in Marketing, insight, live
charity crowd-funding events, social enterprise
Lead Developer: Sebastien Bourdu
-Managing developers
-Site architecture
-Founded leeftr.com, comemo.org
-Sandbox Fellow as is Matt Kepple
Growth Hacker: Liam Reynolds
-Site Optimisation
-A/B testing
-Former Data Planning Partner at Engine Group
servicing T-Mobile and other clients
Lead Designer: Theo Louca
-Branding, look & feel, wireframes, user journeys,
designs
-CEO of Rawww
-Led design for previous Matt Kepple ventures
Who We Are
Director of Social Progress: Annabel Dickson
- Managing relations with charities, foundations and highnet-worth donors
- PR and policy-shaping in impact & funding debates
- Service
- Co-founded YTFN.org with Matt Kepple
- Solo world tour evaluating charities
- Built 10:10’s fundraising department
Director of Brand Strategy: Kate Gault
-Managing marketing and corporate clients
-Advertising background: Account Director handling
Walkers, Financial Times, The Stroke Association; and
client-side Marketing Manager at ITV for Drama
-Developed prototype for GraduateFlatmates.com with
Matt Kepple
Commercial Director: Ahmed Al-aagam
-Revenue, pricing, contracts, budgeting
-Charity trustee, public service consultancy CEO
-Management experience in fashion label, music,
festivals, youth arts
-Co-founded Commission for Youth Social Enterprise with
Matt Kepple
•Founder & CEO Matt Kepple has built a team from his co-founders on previous roles
and ventures including DLKW and YTFN.org pop-up crowd-funding events.
•Makerble is backed by UnLtd and has won awards from The RSA and Deloitte.

13. For enquiries, contact Kate Gault: kategault@makeworldwide.com
Click forward to see how Makerble works for consumers and
foundation / charity staff

14. How Makerble works for consumers

15. Continue
1. HELP: Makerble finds charity projects that match users’ interests
and social media profiles

16. 2. MAKE: With a Makerble subscription, users set their monthly spend
limit which is distributed among their project(s)
Makerble prices donations to lifestyle items e.g.
‘give a round of drinks a month’ instead of ‘give £20/month’

17. 3. CHANGE: Makerble visualises and itemises the Change made by the
user’s projects
Consumers receive a personalised monthly email newsletter and Change notifications
via the Makerble Mobile app

18. has provided nursery places
to 3 orphans in Romania. You can help
Ahmed make even more change!
Each user’s Change highlights can be automatically shared with their
friends on Facebook, Twitter, LinkedIn
Makerble does not publish how much you have given, only the Change you have
made

19. Users can subscribe to individual foundations or charities,
meaning that a project from that foundation / charity will
always be a recipient of their monthly donation

20. How Makerble works for foundation / charity staff

21. Makerble enables consumers to receive project updates as they happen.
Your project’s staff can be Editors or Reporters. Editors can edit/approve Reporters’ updates.
Timescale
Fundraising
Project is open
for donations
for 3 months
Project Work
Starts
• Progress Updates: on-going
• Change Updates: at the end
Stories
Project Work
Completed traditionally
sent to
donors

22. With Makerble’s Storyboard Templates your field and project staff don’t need to worry
about how to tell the story of change.
How did
How did
today go?
today go?
Day 1
Upload aa
Upload
picture of aa
picture of
meeting you
meeting you
were in
were in
Day 7
What’s been
What’s been
the hardest
the hardest
thing so far?
thing so far?
Day 30
What’s going
What’s going
well?
well?
Day 45
At regular intervals (sample above) your field and project staff will receive an email
or notification asking them a simple question about the project’s progress. Their
answer then appears as an update on Makerble.
Editors can create new templates and edit existing ones.

23. Makerble is a transparency platform. We are creating new ways for foundations to publish
content describing progress, live from the field.
Current Content Input Methods
•Website
•Smartphone & Tablet App
Future Content Input Methods
•SMS
•Email
•Integration with existing tech

24. Benefits to the foundation
Makerble product feature
Results
Foundation projects on Makerble
Ability to increases digital
fundraising income from new
audiences
Change Stories about their projects
across social networks
Increases awareness and
consideration of foundation via
social networks of users
Foundation projects on the
foundation Makerble Page [optional
frame on foundation’s own website]
Engages non-financial supporters
and lapsed/dormant financial
supporters

25. What else do I need to know about Makerble?

26. We have an ambitious plan for growth
Makerble is a revolutionary tool putting people in control of their positive global impact
like never before. Our marketing reflects the breadth of interest in Makerble and we have
staff assigned to these areas.
BLOGGERS + INFLUENCERS
PR
Enabling prominent bloggers to champion specific projects.
Gaining mainstream media coverage on the basis that Makerble is the
first service in the world of its kind.
via Project Champions
via Marketing Team
EMPLOYEE DONATIONS
AMPLIFYING EXISTING CSR
Only 2% of companies take up payroll giving. There is a big
opportunity to give employees richer control and visibility of
where donations from their salary can go.
Companies can encourage their customers to join them in donating to
to the charitable projects their CSR initiative is supporting. The brand
earns customer loyalty by match-funding customer donations.
via Makerble Office
via Makerble Sponsored Stories
UNIVERSITIES
SHAREABLE CONTENT
Students raise £10million/year through RAG related
activities.
Students of today are the young professionals and higher
income earners of tomorrow. We are earning their loyalty
early.
Spend change, earn Change™ campaign
Change the world Your way content
via Student Reps Network
Via Marketing Team

27. We charge zero set-up fees
We invest 4% of each donation in our transparency infrastructure
• All donations are tax efficient via Gift Aid.
• An additional 1% of donations pays for our payment partner.

28. Charity has traditionally always been about how much money you give,
with Makerble it’s now about how much Change you make

29. Thank You
We are a social enterprise based in London Bridge.
We are winners of UnLtd’s Big Venture Challenge, Deloitte’s Nexters Award and RSA Catalyst.
Kate Gault
Director of Brand and Partnerships
Extensive advertising and client-side experience working with
major brands, charities and government departments
kategault@makeworldwide.com
Matt Kepple
CEO & Founder
Sandbox and RSA Fellow. Former Social Enterprise
Ambassador appointed by the Cabinet Office, Top 100
Global Young Social Entrepreneurs
mk@makeworldwide.com | Mob: 07950 421 815