Knowing that eCommerce lead generation looks a little different from other businesses lead generation strategies, and above all, we have shown some of the most effective tips you can use today.
The focus of eCommerce lead generation should be branching out to find your customers and giving them a reason to visit your store.
As long as you have good products, great sales copy, and a smooth checkout process, generating leads will lead to sales.
Thanks for your time.
2. “You can’t just open a website
and expect people to flood in. If
you really want to succeed you
have to create traffic.”
MakeWebBetter
Joel Anderson,
Walmart CEO
MakeWebBetter
5. A recent study by IDG shows that
61% of B2B marketers think
generating high-quality leads is
one of their biggest challenges.
MakeWebBetterMakeWebBetter
7. So, the best eCommerce lead
generation Tips are....
MakeWebBetter
8. Everything starts with knowing your
audience. To create great products or
high-quality content that really
resonates, you need to know their pain
points.
Define your audience
MakeWebBetter
9. Knowing who buys, or who will buy your
products is pivotal in helping you
maximize your advertising ROI and lead
generation success.
Define Target Personas
MakeWebBetter
10. Having great-looking sales pages isn’t
enough. You need to offer your potential
buyers value in the form of great content.
Offer Great Content
MakeWebBetter
11. Optimize your product and content for
SEO.
Optimize Your
eCommerce site for SEO
MakeWebBetter
12. Every time see whether they’re first time
visitors, returning visitors, or buyers.The
history of Users session helps a lot to know
the customer’s mind.
Monitor How Users Behave
On Your E-commerce site
MakeWebBetter
13. An influencer on social media is an
extension of your marketing team. They
are your brand’s advocate. They are your
spokesperson when you need to
communicate with your prospect.
Partners with Influencers
MakeWebBetter
14. Programmatic advertising employs artificial
intelligence to buy ads on an auction, often
in real-time.
Explore programmatic
advertising
MakeWebBetter
15. We all love Prices and so do
your leads.
Lucky draws can make
you lucky
MakeWebBetter
16. Email is your one-on-one conversation with
your customer and therefore, It has to be
personalized. One stunning email alone
than do the job for you.
Send a striking Email
MakeWebBetter
17. People love free stuff. Giveaways are
easily shared which allows new people to
find out about your brand.
Host Giveaways
MakeWebBetter
18. Live chat can be very helpful in the
situation when visitors are still indecisive
when it comes to your lead generation
offer.
Use live Chat
MakeWebBetter
19. Simplifying the checkout process can
make a world of difference when its
comes to lead generation and improving
sales.
Make Checkout Process
Simple
MakeWebBetter
20. Offer them to have Multiple
payment options
MakeWebBetter
It will help customers to use any
option so they will not abandoned
the cart.
21. Clarify your shipping policy
before the checkout process
began.
It will buildup trust with Customers and
help them to know everything about the
cost.
MakeWebBetter
22. Optimize your website for
mobile
MakeWebBetter
Mobile-friendly sites show up higher in
search results and the majority of traffic
comes from the mobile phones.
23. Optimize your Call-To-
Action
A good CTA should easily direct website
visitors to take action you want them to.
MakeWebBetter
Click Here
24. Wrapping Up
So far, you’ve probably realized that lead generation
for an eCommerce business is different from other
business models out there. To receive the email
address from potential buyers means that you are only
of steps away from turning him /her into a customer.
MakeWebBetter
25. If you have any question in
your mind feel free to ask in a
comment.
MakeWebBetter
26. Do like share and also connect
with us on
MakeWebBetter