How to Create a Professional Social Media Image
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Women In Technology (WiT) - MERG 12-14-15
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How to Create a Professional Social Media Image
- 1. How to Create a Professional Social Media Image Women in Technology (WiT) MERG 12/14/15 @MakalaJohnson
- 2. Agenda • Our History • Social Media Platforms • Facebook • Twitter • LinkedIn • YouTube • Best Practices
- 3. Mayo Clinic’s First Social Networkers
- 4. The Internet merely amplifies word of mouth.
- 5. Mayo Clinic Center for Social Media
- 6. Applying social media in health care isn’t just inevitable; it’s the right thing to do in the interest of patients.
- 7. Mayo Clinic Medical Edge iTunes Entry
- 9. Social media is inevitable. If you don’t create your online presence, someone else will or maybe already has.
- 11. Employee Education • Video • Guidelines
- 12. Sample Guidelines… • Be respectful, treat social media like real life • Do NOT talk about your patients online ever • Do NOT take photos/videos of or near patients or anything with patient identifiers on it • Don’t friend patients! • Don’t endorse people or products (especially in Medical field)
- 13. Case Study: UT Ligament Split Tear
- 14. Dr. Berger, UT Ligament Split Tear & Jayson Werth
- 22. Images
- 24. Lists • Organize friends for filtering stories you see or who sees your updates • Newsfeed > Friends > Create List • Examples: Family, Work, Spanish
- 27. Starting with Twitter terms… Tweet: 140-character message Follow: Subscribing to a user’s tweets @: Symbol for usernames (handles) and links to Twitter profile # (Hashtag): Symbol for keywords/topics in a tweet, used to connect and organize
- 30. What’s Wrong? What’s Right? Dr. Tony Hart @MayoDrTony Devoted heart doc working at Mayo Clinic. With my engineering background, I’m focused on furthering research in #Ablation devices. Opinions Mine, not Mayo’s.
- 31. Uses • Quick answers • Keep up with the news • Keep up with favorite team • Connect with others with similar interests • Find out what people really think about latest movie
- 32. USAirways Plane Crash in Hudson
- 33. Example
- 34. Example
- 35. Best Practices Do not auto-link Twitter with other platforms No automated responses or DMs Keep posts to 120 characters (room for RTs) Casual language, abbreviations OK but spelling and grammar still matter Don’t forget it’s public
- 36. Best Practices Mix content with conversation Tweet images and video
- 42. Rare Diseases / Conditions
- 43. …Industry best practices are only guides.
- 44. Efficiency
- 45. Inefficiencies are opportunities with flashing lights…
- 46. Best Practices • Be careful of specific location check-ins. • Know your privacy settings! • Ensure any accounts have professional public profiles. • Your present posts create your future background check. • Use a headshot for your avatar • Carefully craft your bio • Choose links strategically (e.g., to LinkedIn account, website) • Get and stay organized with lists • Balance broadcast with engagement
- 47. Benefits • Build personal brand and establish expertise • Read breaking news • Grow network • …
Hinweis der Redaktion
- Featured on front page for about 3 wks. Existing Medical Edge radio mp3s Launched 2005; downloads up 8,217% in 2 months
- What others say about us is naturally going to outweigh what we don’t say about ourselves.
- The solution to pollution is dilution.
- There are cases where people were about to be hired but a social media post changed the employer’s mind. Don’t say: “Hate it when patients can’t handle a simple blood draw.”
- Professional, appropriate Head shot
- For the people you don’t yet know…