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Social Media
Residency




    @MakalaJohnson
@DeltaAssist
Twitter (since 2006)
• Over 500 million
  Twitter accounts (Over
  100 million in U.S.)
• 175 million tweets
  daily (Thousands of
  tweets per second)
Vernacular
• Handle = username (@makalajohnson)
• Retweet = Forwarding another user’s tweet to all of your
  followers




• Modified Tweet = Twitter etiquette applied to edited tweet (MT)
Vernacular
• Follow = choose to receive another’s tweets in your newsfeed
• Hashtag = the # symbol is used to mark keywords or topics in a
  tweet
   • #MCCSM = Mayo Clinic Center for Social Media
   • #SMinMN = This Residency
• Direct Message = private tweet sent to a follower
Lists
• Curated stream
• Can follow the list and see their tweets without following all the
  individuals in that list
Promoted Trends / Tweets
• Purchased to reach a wider group of users or to spark
  engagement from existing followers
@MayoClinic
Sample Tweets
Twitter Chats (TweetChat)
Online Ideation Chat #POTF
Twitter
• Search.Twitter.com
• Management Systems: HootSuite, TweetDeck
• Measurement: Bit.ly (and custom-shortened domain),
  Backtweets.com, TweetReach
• Mobile apps
• TwitPic
Questions?




      Johnson.makala@mayo.edu
             @makalajohnson

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2012 Social Media Week - Twitter Rotation

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