The document discusses optimizing one's digital footprint. It begins with an introduction of the presenter and overview of topics to be covered, including defining a digital footprint, its importance, and ways to optimize it. The presentation notes that what people share online can affect their professional brand and reputation, as employers increasingly research candidates online. It emphasizes managing privacy settings, online presence and content, and monitoring one's digital footprint to ensure a professional image.
2. Overview of Today’s
Session
• About Me
• Los Angeles native
• HR + Recruiting for 20 years
• Goals for Today’s Session
• Define digital footprint
• Understand its importance
• Share ideas for optimizing your digital
footprint
• Introduce tools you can use to monitor
your online activity
2
Optimizing Your Digital Footprint
3. True or False?
What you share on your
personal social media
accounts does not have any
effect on your professional
brand.
3
Digital Footprint: True or False
4. True or False?
4
Digital Footprint: True or False
What you share on your
personal social media
accounts cannot be used
against you by any current
or future employers.
14. 14
Why is your digital footprint important?
It is your online reputation
It is the first chance to make a positive first impression
before a meeting
A well-thought out approach will work for you
A poorly planned approach will work against you
15. 15
Importance of your digital footprint: During a job search
• The lack of a social media presence can be just as
alarming to prospective employers
• 90% of recruiters conduct online research on potential
candidates
• 70% of employers who have used LinkedIn say they’ve chosen
not to hire a person based on what they’ve found about them
online
• 27% of employers give job seekers the opportunity to discuss
the online content associated with their name
16. 16
Importance of your digital footprint
A strong digital footprint is not just important
during a career transition:
Enhance your image/brand
• Make a strong impression on future business contacts
• Establish rapport with new clients
• Peer recommendations (LinkedIn) add credibility
• Demonstrate your strengths/subject matter expertise
17. 17
Your digital footprint is important
A weak digital footprint can:
Detract from your professional image
• Unprofessional photos, comments, posts can
negatively affect your brand
• Cause you to miss opportunities
Be aware not only of what you post, but of posts
that include you, i.e. tagged photo on Facebook
18. 18
Ideas for improving your digital footprint
Control your privacy settings
Perform ‘spring cleaning’ on your connections list
Deactivate/delete old or abandoned accounts
Establish parameters for your social media accounts
Be strategic
19. 19
Ideas for improving your digital footprint
Use alternate naming conventions
Linda B. Harris – all professional sites
OneLovelyLady or SoCalCutie - all personal sites
NOTE: Do not use your real name in conjunction with
certain personal accounts if you don’t want to be found
Create your own content
Quora
Pinterest
Examiner
Blogs
LinkedIn
Profile & Posts
20. Use an about.me as a landing page to direct traffic
Ideas for improving your digital footprint
21. 21
Simple Ways to Monitor Your Online Activity
Be proactive: Google/Bing your name
Set up a Google Alert or Mention account
Delete any activity that you feel is not complementary
to the image you want to portray online
If you have a common name, consider distinguishing
yourself with a middle initial or other identifier
Sue Brown Susan K. Brown, M.A.
Sue Brown S.K. Brown, Esq.
23. Wrap Up
Control your digital narrative
“Social media is changing the way we communicate and the
way we are perceived, both positively and negatively.
Every time you post a photo, or update your status,
you are contributing to your own digital footprint
and personal brand.”
~Amy Jo Martin
What happens on the Internet, stays on the Internet!
Find alternate SM online activity + put TF on sep page
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Only other work outside of HR - 3 years as a teacher - interactive - teacher in me
Share four key things with you today
Make bigger
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Thumbs up - TRUE
Thumbs down - FALSE
mouths are full
Repeat 2x
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what am I talking about?
personal FB, Linkedin - stories, status, info you share
family pics - cannot be connected to Univision or future companies - BOTH ARE FALSE -
Things you post are up for grabs - I want to tell you how and why -
Go thru headlines, take a temp check to find out who's using what
Twitter user by the name of Cella
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Anyone hear about it? Pull up on tablet to give you details
"Ewww...I start this ---- job tomorrow" - 7 thumbs down / Manager Robert Waple No you dont start that ---- job today I just fired you . NEXT
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Capital Hill Republican party Communications Director
Personal FB page
She lost her job
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Google Justine Sacco - What's PR - what are they hired to do?
Scott Bar TOUS WICK
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Social Media Strategist - any here at Univision
Tweeted from work acct on accident
Sitting in traffic - negative comment about drivers on the road
Used the F word
Connor Riley, 22
“Cisco just offered me a job. Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
----- Meeting Notes (3/26/15 18:40) -----
WHy is Gmail / Sony Exec
Skype - location, phone, statuses
Apple - i messages via cloud linked to emails and #/transmitted via server
facetime
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Yadira - USC
FOR
AGAINST
connected to an event evn without knowing - video, rsponse sent
investigation tht involves you but is not about you - in banks where frauds are detected, CEOs and SVPs involved in conspricy - revealed through slight carelessness in communication
THE OFFICE episode- leaked info
deleted emails can be retrieved
--top layer- crimes have been solved- with adv in forensic and system auditing-
43% Forty-three percent of employers use social networking sites to research job candidates
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014
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Example: Yadira reached out
Facebook, Instagram – Strictly personal
LinkedIn, Twitter, Pinterest – Strictly professional
Other personal accounts have a different naming convention
i.e., YouTube, SoundCloud, personal Pinterest
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LI Pinterest and Twitter - connect with me
Explain the picture before going to next slide
Not an overnight project. Over time. If needed. Ways to enhance. PINTEREST CHALLENGE
Challenge – find my personal pinterest page – Starbucks GC – leave with Yadira until Monday
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You use LI and Google plus for business and art for sale -
If you want a Yelp/Amazon/Twitter account
Yadira - Twitter
I was snopping - commercial that makes you cry, December Delta trip
All in your digita business - that's me
Be aware
Don'r misunderstand - it's there not bad thats its there
Dont forget it can be found
IF you want to -Google your name (verb) LinkedIn - "SAY I UNDERSTAND"
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picture on the last slide - signage - directing you
don't come looking for me on fb
guide people
is this helpful? are you learning something?
learning dance
Explain google/bing
----- Meeting Notes (3/25/15 20:33) -----
last piece
I'm using Google as a verb
Bing is Microsoft (bing is not a verb yet)
Yahoo powered by Bing
tagline
Does that make sense?
Do you understand why you would want to do this if your name is Jane Doe?
more if we have time
Live Google demo // www.google.com
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"How many people use Google to search names?" Have you ever searche dyour own name?
maybe 2 years ago I realized "maisha cannon" yielded difft results than maishalc
that first picture is NOT me
african am woman - not my style
distinguish on prof as mlc
I would not have known had I not seen it
First URL: http://first-website.web.cern.ch/blog/first-url-active-once-more
April 2005 https://www.youtube.com/watch?v=jNQXAC9IVRw
----- Meeting Notes (3/25/15 20:33) -----
Tell your story/personal branding
How do I know? 1999 LMU site
Couldn't delete it if I wanted to Lycos? Ask Jeeves?
Leave you with this quote as we start our Q&A and networking
Thank you so much for your time, make up the time, thank you for listening!