Ejadah is the first of its kind exhibition and conference focusing on boosting the Saudi Creative Economy taking place in Jeddah, Saudi Arabia, on February 9 to 12, 2016. This is a call out for potential sponsors to take the time to review their opportunity to invest in Ejadah through this file. We would love to partner with you and have your name associated with the success of this event.

1. A p r i l 2 8 – 3 0 , 2 0 1 6

3. All around the world, the creative and cultural economy is talked about as an
important and growing part of the global economy. The creative economy has
become a powerful transformative force in the world today.. Unlocking the potential
of the creative economy involves promoting the overall creativity of societies,
affirming the distinctive identity of the places where it flourishes and clusters,
improving the quality of life where it exists, enhancing local image and prestige
and strengthening the resources for imagining diverse new futures.

4. I N A N E F F O R T T O P R O M O T E S A U D I C R E A T I V E E C O N O M Y L O C A L LY A N D G L O B A L LY ,
THE ARABIAN COMPANY FOR EVENTS & PROJECTS LTD. (ACE EVENTS) IS PROUD TO PRESENT
T H E F I R S T O F I T S K I N D E X H I B I T I O N & C O N F E R E N C E
E J A D A H C O N F E X

5. The Arabian Company for Events & Projects Ltd.
(ACE Events) is proud to present Ejadah Confex, the
first of its kind Saudi Creative Economy
Exhibition and Conference. The event aims to boost
the diversification of the Saudi economy in
different methods focusing on an improved creative
local society and initiatives. and transitioning to
a knowledge based economy led by innovation.
The event will also raise awareness on Intellectual
Property giving full rights for local innovators to
protect their designs and inventions. Ejadah
targets to provide a combination of keynote sessions,
workshop, competitions and opportunities, and
exposure to those with creative background
who want to enhance or develop their image in the
field through an exhibition platform.

6. WORKING
TOGETHER
T O
B U I L D
T H E

7. EJADAH AND THE SAUDI ECONOMY
RAISING STANDARD OF LIVING
A N D I M P R O V I N G
Q U A L I T Y O F L I F E
Unlocking the potential of the creative
economy involves promoting the overall
creativity of societies, affirming the
distinctive identity of the place where it
flourishes and clusters, improving the
quality of life where it exits, enhancing
local image and prestige. Investing in
the creative sector as a driver of social
development contributes to an
improved quality of life, well-being of
communities, individual self-esteem,
d i a l o g u e a n d c o h e s i o n .
ACHIEVING SUSTAINABLE
D E V E L O P M E N T
The United Nations Conference
on Sustainable Development
entitled the future we want,
acknowledges the importance of
culture and cultural diversity for
sustainable development and
arguing that investments in
identity, innovation and creativity
c a n h e l p t o b u i l d n e w
development pathways for
individuals, local communities,
a n d c o u n t r i e s .
E N H A N C E M E N T O F
C O M P E T I T I V E N E S S
As a recent UNCTAD research
shows, the share of developing
country exports in the world trade
of creative goods and services has
reached a total exports reaching
$631 billion in 2011. the bulk of
these exports in being produced in
large and medium-sized cities and
comprise arts, crafts and design
products mobilizing as specific
competitive advantages that may
initially possess a certain identity.
According to the set Long-Term Strategy (LTS) for the Saudi Economy, focusing on
promoting the Creative and Cultural Economy assists in achieving the following

8. EJADAH AND THE SAUDI ECONOMY
R E G I O N A L A N D A R A B
I N T E G R A T I O N
The last few decades witnessed
remarkable progress in economic
cooperation, both in the Gulf and
wider Arab region, with the Kingdom
playing a crucial role. Through Ejadah,
the Kingdom introduces the latest
trends and development in creativity
creating a constructive and effective
interaction with all states of the world,
within a framework of increasing
integration at the Gulf, Arab and
i n t e r n a t i o n a l l e v e l s .
A N A C T I V E &
ENTREPRENEURIAL PRIVATE
S E C T O R
With Ejadah’s program, we are
emphasizing on raising the
awareness bar on Intellectual
Property giving opportunities for
locals to go creative while assuring
they’re ideas are being protected.
We are also encouraging the
development of private sectors by
securing funds to creative ideas.
MANPOWER & EMPLOYMENT
The size of the labor force has
been determined using the rate of
national labor participation and
the estimated size of the
population of working age. Ejadah
promotes employment by
providing job opportunities for
the national workforce. In
addition, new exclusive educational
programs in creativity will be
introduced by the initiated
professionals in the event.
According to the set Long Term Strategy (LTS) for the Saudi Economy, focusing on
promoting the Creative and Cultural Economy assists in achieving the following

9. T H E P O S I T I V E I M P A C T O F C R E A T I V E E C O N O M Y
W O R L D W I D E

10. UK has the largest creative sector of the European Union and the most successful
e x p o r t e r o f c u l t u r a l g o o d s a n d s e r v i c e s i n t h e w o r l d .

11. UK has the largest creative sector of the European Union and the most successful
e x p o r t e r o f c u l t u r a l g o o d s a n d s e r v i c e s i n t h e w o r l d .

12. Creative
industries
a d d
$ 6 9 8
Billion
t o t h e
U. S .
economy
a n d
4 . 7
million
j o b s

13. A U S T R A L I A

14. F I N L A N D

15. A N D M A N Y M O R E

16. E J A D A H C O N F E X
A p r i l 2 8 t o 3 0 , 2 0 1 6
B a y L a S u n H o t e l
K i n g A b d u l l a h E c o n o m i c C i t y
A B O U T

17. • Raise the Saudi creative and culture sector along with its contribution to growth.
• Repositioning of our national creative brands.
• Creating a community and continuity for creativity.
• Support and development of talent and creativity in Saudi.
• Promoting creative professionals as a Saudi knowledge based economy factor.
• Raising awareness about Intellectual Property to innovation and designs.
• Motivate students to be creative.
• Knowledge networking through the vehicle of creativity.
• Promoting the creative profession field as a competitive pocket.
• Promote products and services of participants / exhibitors.

18. • Governmental: economic development, culture, trade, tourism, finance, technology,
communications, labor, social affairs and education.
• Professional institutions: associations in the area of visual arts, performing arts, films, media,
broadcasting, advertisements, design, technology, etc.
• Civil society: foundations, artistic and creators, professional associations, sectoral organizations,
non-governmental organizations, etc.
• Business sectors: from independent artists and small business enterprises to large organizations.
• Academia and research institutions: universities, institutes, etc.
• Press and media and public information: journals.

20. E X H I B I T I O N C R E A T I V E S E C T O R S
TECHNOLOGY &
I N N O VAT I O N
I N C U B A T O R S
I N N O V A T O R S
A P P L I C AT I O N S
V I D E O G A M E S
S O F T W A R E
E L E C T R O N I C S
M E D I A
A D V E RT I S I N G
P U B L I S H I N G
T E L E V I S I O N
O N L I N E
C O N T E N T
S O C I A L M E D I A
P R O D U C T I O N
D E S I G N
ARCHITECTURE
I N T E R I O R
G R A P H I C
F A S H I O N
P R O D U C T
J E W E L R Y
E X H I B I T
ARTS & CULTURE
INDEPENDENT ARTISTS
P O E T R Y
C R A F T S
A N T I Q U E
T O U R I S M
ENTERTAINMENT
T R A D . D A N C E

21. 10.0000
7.0000
10.0000
7.0008
2.0000
2.6000
8.0000
8.0000
8.8000
4.0000
3.0000
3.0000
3.0000
3.0000
6.0000
5.0000
3.0000
4.0000
4.0000
3.0000
15.4000 CONFERENCE
4.8000
4.8000
1.30001.6000
1.6000
1.2159
6.6000
P R E - F U N C T I O N A R E A
F U L L B A N Q U E T H A L L
A R T I S T S A R E A
A R T I S T S A R E A
DESIGN'CLINIC'
STAGE'
SPARK'
NOW'
BREW'
92'
TECHNO
SIDE'
SL8'
HOUSE'
PRO'

22. C O N F R E R E N C E
S U G G E S T E D T O P I C S
C R E A T I V E E C O N O M Y
W O R L D W I D E
C R E AT I V E E C O N O M Y I N
S A U D I A R A B I A
INFLUENCE OF INNOVATION
U P O N S A U D I S O C I E T Y
S U C C E S S S T O R I E S I N
C R E A T I V I T Y
C R E A T I V I T Y &
E N T R E P R E N E U R S H I P
F O S T E R I N G T H E
SAUDI CREATIVE ECONOMY

23. C O N F R E R E N C E
S P E A K E R S
FAHD HAMIDADDIN
CHIEF COMMERCIAL OFFICER
KING ABDULLAH ECONOMIC CITY
D AV I D PA R R I S H
SPECIALIST IN CREATIVE
I N D U S T R I E S , W R I T E R
KASWARA ALKHATIB
CEO AND CHAIRMAN OF FULL
S T O P A N D U T U R N

24. C O N F R E R E N C E
S P E A K E R S
S A M I A N G A W I
OWNER, AMAR CENTRE FOR
ARCHITECTURAL STUDIES
S A I D B A A G H I L
FOUNDER OF ASK BAAGHIL
A H M E D A N G AW I
INDEPENDENT DESIGNER

25. C O N F R E R E N C E
S P E A K E R S
Z I YA D O RG A N J I
M A N A G I N G D I R E C T O R O F
IN BRANDING, AUTHOR OF EYSAM
H A S H I M A L Z A I N
D I R E C TO R O F E N G I N E E R I N G
D A R T E C
S A M I A L S O D A I S
D I R E C T O R G E N E R A L
SAUDI PATENTS OFFICE

26. C O N F R E R E N C E
S P E A K E R S
A L A A F A D A N
C E O T E L F A Z 1 1
J E N I M I H O V A
D I R E C T O R O F D E S I G N
E F F A T U N I V E R S I T Y
A M J A D S H AC K E R
G M O F C O R P O R A T E
COMMUNICATIONS - STC

27. C O N F R E R E N C E
S P E A K E R S
MOHAMMED FITAIHI
C E O & G M
LUXURY TRADE GOODS CO.
ROZANA AL BANAWI
FOUNDER | DEVELOPMENT COACH
R O Z A B E E
Z I Y A D J A R R A R
F O U N D E R / C H I E F
I D E A T I O N O F F I C E R

28. C O N F R E R E N C E
S P E A K E R S
ARWA ALAMMARI
F O U N D E R A T A R A M
I B R A H I M A B B A S
C O - F O U N D E R
Y A T A K H A Y Y A L O O N
C H I E F C R E A T I V E O F F I C E R
F G C O M M U N I V A T I O N S
H A M Z A S E R A F I
C O - F O U N D E R
A T H R G A L L E R Y

29. C O N F R E R E N C E
S P E A K E R S
S H A R I A WA L K E R
C E O
WALKER CONSULTANCY
K H O L O U D A T T A R
F O U N D E R & D E A S I G N E R
D E S I G N M A G A Z I N E
MOHAMMED TAYEB
FABLAB GENERAL MANAGER

30. OUR SPONSORS

31. M E D I A P RO D U C T I O N
S P O N S O R
M E D I A S P O N S O R S
DIGITAL PARTNER
BRANDING SPONSOR
I N T E R A C T I V E M E D I A
S P O N S O R
A C A D E M I C P A R T N E R
M E D I A P A R T N E R S
OFFICIAL MAGAZINE SPONSOR
G O L D S P O N S O R
R A D I O S P O N S O R
V I S U A L S P O N S O R
D I G I T A L M E D I A S P O N S O R
MOBILE APPLICATION
S P O N S O R
P R I N T S P O N S O R
I N N O V A T I O N P A R T N E R

32. “ A l m o s t
always, the
c r e a t i v e
dedicated
m i n o r i t y
has made
the world
better.” —
M a r t i n
L u t h e r
King, Jr.
ACE Events would like to extend its invitation to your company
for an opportunity to become part of Ejadah’s success through
Y O U R P A R T I C I P A T I O N

33. B E C O M E P A R T O F E J A D A H
S P O N S O R
F I N A N C I A L
B A R T E R
M E D I A
E X H I B I T
E X H I B I T I O N B O O T H
H E A R T O F A R T
C O N F E R E N C E
S P E A K
W O R K S H O P
S H O W C A S E
H E A R T O F A R T
W A L L O F F A M E

34. EXHIBIT

35. M e e t t h e c r e a t i v e i n d u s t r y
Take advantage of the opportunity to meet potential customers and
d e c i s i o n m a k e r s t o v i s i t y o u r b o o t h
M a x i m i z e B r a n d A w a r e n e s s
Have people talking about your booth, products and services by
l e a v i n g a r e m a r k a b l e p r i n t a t t h e e x h i b i t i o n .
P r o d u c t / S e r v i c e P r o m o t i o n
Show your products and services to the exact people that need it.
Be recognized as a creative leader and innovator
Let people recognize your company name as a booster of the Saudi
Creative Economy and innovator to a better country.
WHY
EXHIBIT?

36. RATES:
Indoor Space Only per sqm 1080 SAR
Space + Shell Scheme per sqm 1,400 SAR
Entrance Space Only per sqm 3,000 SAR
As Ejadah Confex is promoting Creativity, we are
encouraging exhibitors to rent space only and provide
a spectacular design to their booth to best represent
their company image in a creative way.
Booth space varies from 9, 15, 30, 60 sqm.
EXHIBITOR PARTICIPATION

37. SPONSOR

38. OPPORTUNITY to be an
INFLUENTIAL PARTNER to PROMOTE a
better economy
Promote more
BUSINESS LEADS
ACCESS & ENGAGE
BRAND EXPOSURE
REINFORCE your
REPUTATION as an
INNOVATOR across Saudi!
Be a
CREATIVE
INFLUENCER
Stand Out
Leave a
POSITIVE IMPRESSION

39. FINANCIAL SPONSORS

40. • A senior speaking opportunity at a relevant session (up to one hour).
• A main sponsorship award at the opening ceremony.
• 15 invitations for the official opening ceremony.
• 110 sqm booth space inside exhibition.
• Main Sponsor Branding in all event-related, promotional and advertising material.
• Full Spread advertisement on Participants catalogue
• Up to 350 words in the Participant Catalogue
• Short commercials during breaks on conference screens.
• Logo as “Main Sponsor” on event mobile application.
• Logo on name badge.
• Inclusion on all press releases.
• Inclusion in all website announcements, emails and social media postings.
• Website:
• Logo on Ejadah homepage banner
• Logo on Ejadah Sponsors Page
• All logos hyperlinked to sponsors homepage
MAINSPONSOR
FINANCIAL SPONSORSHIP OPPORTUNITIES
500,000 SAR

41. Benefit
Diamond
180,000 SAR
2 spots
Gold
120,000 SAR
2 spots
Silver
75,000 SAR
8 spots
Opportunity to give speech at the conference 30 20 15
Advertisement on Participant catalogue Full Page Full Full
Sponsorship Award at Ceremony (Size varies with level) √ √ √
Invitation for VIP Ceremony 10 5 2
Booth Space 80 sqm 70 sqm 60 sqm
Branding in all event related promotional and advertising
materials
√ √ √
Logo on Event Mobile Application √ √ √
Promotional Item on Giveaway bag √ √ √
Company bio in Ejadah’s Participants Catalogue 250 words 150 words 100 words
Logo on Event Website with link to sponsor’s page √ √ √
Logo on Service provided √ √ √
FINANCIAL SPONSORSHIP OPPORTUNITIES

42. MEDIA SPONSORS

43. “Next to doing
the right thing, the most
important thing is to let
people know you are doing
the right thing.”
– John D. Rockefeller
MEDIA SPONSORSHIP OPPORTUNITIES

44. ROLE OF MEDIA SPONSORS
• Promote Ejadah extensively in all related media channels.
• Provide an editorial calendar with all insertions and designs related to Ejadah.
• Follow media plan given by ACE Events.
• Commitment of media coverage of Ejadah before, during, and after the event.
• Ejadah frequent press releases starting four months prior to event to post event releases.
• Listing of our Ejadah pre- and post-event on all social media networks where you have
presence.
• Placing the Ejadah e-banner on the company website and other related website.
• Interview event organizers and various honorees.
• Promote ACE Events social media networks through all platforms and increasing the
number of followers.
MEDIA SPONSORSHIP OPPORTUNITIES

45. Benefit
Diamond
550,000
Value
Platinum
400,000
value
Gold
300,000
value
Silver
200,000
value
Invitation for VIP Ceremony 8 5 3 2
Booth Space 18 sqm 15 sqm 12 sqm 9 sqm
Advertisement on Participant catalogue Full Page Full Page Half Half
Sponsorship Award at Ceremony (Size varies with level) √ √ √ √
Branding in all event related promotional and advertising
materials
√ √ √ √
Logo on Event Mobile Application √ √ √ √
Promotional Item on Giveaway bag √ √ √ √
Company bio in Ejadah’s Participants Catalogue 200 words 150 words 100 words 80 words
Logo on Event Website with link to sponsor’s page √ √ √ √
MEDIA & BARTER SPONSORSHIP OPPORTUNITIES

46. SHOWCASE

47. Ejadah’s Heart of Art is a 90 sqm space catering to individual artists who want to demonstrate their
work to potential customers. For just 1,000 SAR/Piece/Day, artists can demonstrate their work on
a dimension of 1 m width x 1.5 m height to thousands of visitors on the day.
H E A R T O F A R T

48. Would you like to become part of Ejadah as a company but don’t have the budget for a booth?
No Problem!
ACE Events is dedicating an area at the exhibition where you can rent screens that will present
your company for a good exposure.
W A L L O F F A M E

49. GET FEATURED IN EJADAH’S CATALOGUE
5 , 0 0 0
C O P I E S
STRAIGHT
T O T H E
HANDS OF
P R O
F E S
S I O
N A L S
B R A N D
EXPOSURE
S H O W
O F F
Y O U R
SERVICES

50. SPONSORS
Sponsors receive complimentary advertisement pages
depending on their sponsorship levels. Should you
want to upgrade the size, below are the prices:
q Full Page to Full Spread 1,500 SAR
q Half Page to Full Page 2,000 SAR
q Half Page to Full Spread 3,000 SAR
q Cover Page 6,000 SAR
q Full Spread Insertion 4,000 SAR
q Full Page Insertion 3,500 SAR
q Half Page Insertion 2,000 SAR
EJADAH’S CATALOGUE
EXHIBITORS & INTERESTED COMPANIES
Exhibitors receive a 50 word company bio in the
Ejadah’s Participant catalogue complimentary with
their participation.
The following are the prices to be featured in an
Advertisement in Ejadah’s Catalogue:
q Cover Page 7,500 SAR
q Full Spread Insertion 5,500 SAR
q Full Page Insertion 4,000 SAR
q Half Page Insertion 2,500 SAR
q Artists Insertion 800 SAR
Full Spread – (23 cm H x 57 cmW)
Full Page – (23 cm H x 28.5 cmW)
HalfPage(11.5cmHx28.5cmW)

51. Arabian Company for Events & Projects Ltd. (ACE Events) is a pioneer in the
organization of corporate, entertainment and educational events bringing fresh ideas
to our clients using up-to-date technologies throughout our planning and execution.
With 12 years of experience and an unmatched knowledge of our sector, every ACE
event is a representation of the personality of our clients combining outstanding
design with unmatchable planning, production, and execution. Our events include the
finest inaugurations and opening ceremonies to leading names, professional
conference management services, and superiorVIP events.

55. C O N TA C T T H E T E A M
Hadi Al Harith
M a n a g i n g D i r e c t o r
+966 (12) 605-5550
h a d i @ a c e e v e n t s . c o
M a i s E l - R a s
E v e n t s M a n a g e r
+966 (12) 605-5550 (209)
m a i s @ a c e e v e n t s . c o
Zeineb Mohammed
S a l e s E x e c u t i v e
+966 (12) 605-5550 (209)
z.mohammed@aceevents.co
Wa l ’ a D a h l a w i
S a l e s E x e c u t i v e
+966 (12) 605-5550 (209)
w.dahlawi@aceevents.co