1. Private Brand Name
Metro Retro
Maia Wilson, Trevor Tribble, and Kadija Fowler

2. Business Plan
Company Name: Coastline
Line Name: Metro Retro
Logo: See right
Mission Statement: Coastline strives to create a brand that is true to the West coast lifestyle,
while taking in street inspiration from the city. Our brand seeks adult men who are active and on
the go that like colorful separates easy to mix and match.
Vision Statement: Our goal is to promote a memorable brand that is true to the beachy and laid-
back feel of our California customer. As we grow our label, we hope this brand is relatable to any
male wanting their clothes to transport them to ocean waves and sunshine.
Core Values: We value creativity, inspiration, excellence, integrity, service, and teamwork.
Product Category: Mens
Size Range: S, M, L, XL
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Manufacture
and ship S/S
Delivery
Date: Jan
31st
Trend
S/S
Style S/S Style S/S Show
S/S
Finalize
S/S
Manufacture
and ship S/S

3. Target Market Profile
Age: 18-34
Gender: Males
Income: $8,000 or over per year
Lifestyle: Single, have no kids and live in the urban, West coast and enjoy a laid-back/relaxed lifestyle. They admire the versatility,
trendiness and quality of clothes, while having an appropriate price.
Activities: Enjoys working out, attending concerts, adventuring outdoors, and going to the beach
Interest: Staying up-to-date with the latest fashion trends, sports, music
Generational Cohort: Generation X
Shops at: Urban outfitters, Topman, Zara, and Asos
Conservative Updated Advanced
Better Asos American Apparel Rag & Bone
Moderate Nordstrom Urban Outfitters Topman
Budget JCPenney Forever 21 Zara

5. Analysis of
Selected Garment
Rag & Bone
Target Customer: Males ages 18-34 who live in
the city. Their style is clean and simplistic, but
with an edgy side.
Strengths- Multiple pockets and utilitarian
zippers, and a nice interlining.
Weaknesses- Too many findings, which makes
for a more expensive jacket.
Opportunity- Can be made very similar with only
a few changes and can still keep its overall
silhouette.
Challenges- The garment may not have the
same look once the findings are taken away.
Adapt and Update: The garment can be
updated by taking the ruching out from the back
and removing the zipper pockets at the wrists

6. Apparel Line

7. Baseball Jacket
Features/Description:
•Take me out to the ball game with this classic
yet fresh new look baseball style jacket
•It can be worn casually throughout the day or
out during the nightlife
Care Instructions:
•Machine wash cold, tumble try on low
Fiber Content:
•75% Cotton, 25% Polyester
Suggested Retail Price:
•$66.00

8. Half Zip Jacket
Features/Description:
•Come rain or shine this is a great pullover
winder breaker jacket that provides function and
fashion
• Very easy to put with any casual outfit
Care Instructions:
•Machine wash cold, tumble dry low and remove
promptly when cycle finished
Fiber Content:
•100% Nylon
Suggested Retail Price:
•$49.99

9. Chino Shorts
Features/Description:
•Take on any casual day in the comfort
and style of these shorts
•Also adjustable waist bands to customize
fit
Care Instructions:
•Machine wash warm, tumble dry low
Fiber Content:
•100% Cotton
Suggested Retail Price:
•$43.00

10. Pleated Chino Pants
Features/Description:
•Out and about and on the move these pants are
ideal for the guy that is always on the go finding
new adventures
•The look of these pants is lied back but look
fashion forward at the same time
Care Instructions:
•Machine wash cold, tumble dry on low
Fiber Content:
•70% Cotton, 30% Linen
Suggested Retail Price:
•$53.99

11. Button Down Shirt
Features/Description:
•Giving off retro vibes this color block long sleeve
button down is perfect for any scenario
•It’s a standard fit and very breathable
Care Instructions:
•Machine wash cold, tumble dry low
Fiber Content:
•100% Cotton
Suggested Retail Price:
•$39.99

12. Bomber Jacket
Features/Description:
•Reaching beyond the realm of military,
this lightweight gives a contemporary
edge
•Can be worn as a focal point of an outfit
or layered during the cold nights on the
beach
Care Instructions:
•Machine wash cold, tumble dry
Fiber Content:
•100% Nylon
Suggested Retail Price:
•$50.00