Welcome To Our Presentation
Mahmoud Moutan 1180368
Randa Hanoon 1182058
Philip Dalou 1170173
Sondos Abo Alteen 1172834
Amer Jubran 1182886

Quality is remembered long after the price is forgotten.

Agenda:
 International Companies Definition
 Examples of It
 Company Info
 Why We Choose GUCCI
 GUCCI History
 Licensing Or Franchise
 The Chosen Location
 Decorations
 And Finally, Advertisements.

 Are companies that have activity and assets in another county at least
other than the headquarters of the activity in a country and also have
offices for them.
 International marketing is receiving widespread attention. Palestinian
consumers use hundreds of products from other countries.
Corporations in USA and others operate across the world in different
countries.
International Companies :
1112020
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 Examples of global businesses that
do no have an economic activity in
our country include:
 Versace
 Chanel
 Fila
 Louis Vuitton
 Calvin Klein
 H&M
 Dior
 Rolex
 New Balance
 Company Info:
 The House of Gucci, known as Gucci is
an Italian Premium Fashion brand of
Gucci Group was founded by Guccio
Gucci in Florence in 1921.
 Gucci is also the biggest-selling Italian
brand.
 Gucci operates about 278 directly
operated stores worldwide and it
wholesales its products through
franchisees and upscale department
stores.

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GUCCI Historical Background
1921 1955 1982 1991 1993
Foundation of
GUCCI as a
small leather
sadly shop in
Florence by
Italian
Craftsman
Guccio Gucci .
2004
Gucci name is
registered as a
trademark .
Gucci shares
become listed on
the stock market.
Gucci
headquarters
moves from
Florence to
Milan. Three
years later
moves back
to Florence.
Maurizio
Gucci,
grandson of
Guccio Gucci
sells 50%
share, ending
the Gucci
family
ownership of
the Gucci
company.
Kering
formerly
known as PPR
( Pinualt
Printemps
Redouty )
increases it’s
share to
99.4% of
Gucci.

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Why Gucci?
Because it will add value to society, I, as an agency
owner, as a true entrepreneur, must cover a segment
or a gap in the market, so that the society’s need for
high-end products will be part of the community.

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Ownership Form
One of the important steps that must be put in place before starting work is the marketing plan. A
market study must be done in order to identify the type of market in which you will work. You
must first identify and make an analysis on the quality of competitors in that field, in addition to
providing capital, and this is one of the most important steps for calculating any exhibitor during
the work period, especially in the case of exposure to crises such as market collapse. It is also
imperative to put a legal cover for all the operations that you undertake so that we are not exposed
to legal issues, and the region in which we will do the project needs the goods or the service that
you will provide to them.

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Ownership Form
It is necessary to know the economic situation of the customers in the area in which the project will be
located, in order to identify the type of goods that suit them and offer them to them.
The steps for opening any commercial store are to obtain a license for the shop, and this is done upon
providing some of the required documents, which are: a copy of the lease contract or the shop’s
ownership contract, and the issuance of a real estate tax certificate regarding the value of the shop’s rent.
As well as the availability of a copy of the identity card of the owner of the shop, as well as the presence
of a map showing the area of ​​the shop, three copies of the engineering drawings of the shop, which shall
be approved by a union engineer.

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Ownership Form
Opening a branch of Gucci requires that we pay a right to the brand name and
the amount ranges up to 75,000 dollars, and we opened an account in the bank
with a large amount of money. This is also one of the trademark conditions,
and we prepared a plan to repay the loan based on the approximate statistics,
which is the amount The net profit that we will get upon successfully starting
the business. These statistics depend on the amount of profit expected from
your fashion home.

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It is also known that Ramallah is a tourist city.
And in it a category of the population that has
high or very high income Class A, especially the
presence of expatriate people who will be
targeted for Gucci products, the products and
their use in line with their religion and
orientations, also among the reasons are the lack
of competitors and the quality level
commensurate with the price compared to
competitors and the ability to cover the market of
this city. So is the market share.
The Chosen Location
As for the regions, we will choose two areas,
which will divide Palestine into two parts:
Central Palestine and annexing North Palestine
with it, which is Ramallah, and in Ramallah we
will choose from the best places to embrace
these famous brands. For Casa Mall, because it
is a place visited by people who buy such
products, there will be small branches in Al-Tira
or Al-Masyoun. A branch at the Church of the
Nativity.

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Decoration
Décor: Is this decoration that will be the decoration of the project in
line with societal values ​​or not? Because a brand like Gucci is
profitable and can achieve profits of up to 1000%, but the decor does
not comply with societal, moral, religious and heritage values. The
more the decor is connected to the community, the more loyal the
customers will be to Gucci and thus the sales, the decorating mode
depending on the changes that occur in the target community. For
example, the youth of this generation and the new customers, their
decision-making style is different, the decision to purchase products
differs from the father's decision, for example, so the decor should be
chosen carefully.

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Decoration
Shop decorations vary greatly, and it seeks
to create a designer in creating distinctive
and different store decorations that have an
impact on the design of the shop's decor
depends on the type or product offered by
the shop.
In our shop, which we will open soon, the
decor will be modern and attractive to
customers, and with the same Gucci model in
the world, the entrance will be made of glass
doors as shown in the picture below, from the
inside we will use attractive and striking colors,
which are red and pink, like Gucci store in
Dubai, and we will put in the middle Some
yellow sofas and also shelves with some new
shoe designs, as shown in the picture,

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Advertising:
Promotion (I do not like to call it propaganda) with a slogan written on
it all of our services and products, and there are flyers and distribute
them to people and cars that drive on the street and on the side of the
street in parking Also, WOM is treating people well to their
satisfaction and generosity and making discounts ... and they will make
beautiful advertising By creating a banner written on it, Stay tuned to
open soon Coming Soon. I will see the extent of the interaction with it.

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Advertising:
Billboard

posters

Video
https://youtu.be/--gNAncweyU

Media Strategy and Tactics: media schedule
Media Day of the week Time copy
Facebook All the year 24h on.gucci.com/202
0
Twitter All the year 24h twitter.com/gucci/st
atus/132428341817
2137474?s=19
Instagram All the year 24h https://gucci.like2b
uy.curalate.com/c/g
allery/like2buy?id=
MxmHFbAk&l=like2
buy
Youtube All the year 24h
GUCCI - YouTube
www.youtube.com ›
channel
Billboard One month 24h Gucci Mane |
Billboard
www.billboard.com

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