The journey of Stella McCartney

1. STELLA McCARTNEY
Mahin Hassan

2. STELLA McCARTNEY
Full Name- Stella McCartney
Age- 45 years (13th Sep 1971)
Place of birth- Lambeth, London
Occupation- Fashion Designer
Spouse- Alasdhair Willis
Children - 4
Parents – Paul McCartney & Linda McCartney (late)

4. ABOUT
• Stella McCartney is the daughter of the former Beatles member Paul McCartney.
• Her late mother Linda McCartney was an American musician, photographer and an animal
activist.
• She is named after her great maternal grandmothers Stella.
• As a child she has travelled around the globe.
• Despite their fame, her parents wanted her to have a normal life.

5. EDUCATION
• Early schooling – from Local States School in East Sussex, one of them being
Bexhill College.
• Art Foundation – Ravens Bourne College of Design & Communication
(foundation course)
• Fashion Design (degree)- Central Saint Martins (in the early 1900s)
• Graduated - 1995

7. FASHION – How it happened?
• McCartney’s advent with fashion happened at a very young age.
• As told to a Vogue – McCartney’s says ‘I always knew I wanted to be a fashion designer.’
• At the age of 13, she designed her first jacket. Three years later, at 16, she interned for Christian Lacroix.
• Her first haute couture collection was when she was an apprentice for Edward Sexton, her father’s Savile Row
(home to numerous traditional and highly respected custom clothing companies) tailor for a number of years.
• She also briefly worked at the French company Patou, makers of expensive custom-made clothes but left the
company in objection to their use of fur in some of their products.
• Her graduation collection was modelled by the likes of Naomi Campbell, Yasmin Le Bon and Kate Moss for
free at her graduation runway show.
• Prior to this her designs were bought by upscale departmental stores like Brows, Joseph, Bergdorf Goodman
and Neiman Marcus.

9. What is FASHION to her?

10. INSPIRATION

11. Her TRADEMARKS
• She is a staunch vegetarian and thus, never uses leather or fur in any of her
products. Although, the use of wool, silk and other animal – derived fabrics
can be seen in her work.
• She is renowned for her sharp, clean and crisp tailoring that has a feminine edge
and also considerate approach to wearable clothing. Moreover, she has
remarkable knowledge on quality clothing and marketing strategies.
• Her designs features a mix of crisp tailoring with lacy, romantic pieces, a
combination that conveys a sense of strong femininity. Her specialties are slip
dresses and luxurious swishy silk skirts.
• Her specialty are mostly women’s wear although she has even designed kids wear,
bags, accessories, skin care and men’s wear.

12. • All of her products reflect McCartney's dedication to animal rights and other causes.
In her clothing designs she emphasizes cottons and silks.
• Besides these, McCartney also introduced her own line of perfume called “Stella.”
The company manufacturing her fragrance is prohibited from using genetically
modified materials, i.e., plants that have been altered by humans as well as plants that
were harvested by children or that are on any endangered species list. McCartney
attributes her socially conscious attitude to the earthy styles of her parents,
particularly her late mother.
• She has also credited her mother with informing her fashion sensibility: the
confidence to wear clothes she loves rather than following trends, a combination of
vintage and modern looks, and the choice of a natural look over a highly polished one.

15. COLLECTIONS

17. Position & Contributions To The Industry
• McCartney has earned herself various laurels as well as critics. Her critics mostly
attributing her fame to her last name. Although, this has never wavered her ways.
Ups- Her contribution to the industry has been really tremendous, from reviving the
struggling company of Chloe as its Creative Director to striking an equal partnership
deal along with a no leather/ fur policy with the famous luxury and leather brand
Gucci Groups (now Kering) and establishing her own fashion house.
Downs- Just a few months after establishing her own brand in the fall of 2001, she showed her
first collection.
The reception was not exactly favorable she deviated from her signature style with
lovely, easy on the eye garments to something more hardcore. Fashion journalists
wrote harsh reviews on the show, with reiterating their opinion that the designer was
famous simply because of her name.

18. In the game, again!- However, McCartney once again proved her critics wrong as she
returned to her roots, focusing on designing clothes that made women
feel and look good. In the fall of 2002 she opened her first store, in
New York City, the second at London, the third in L.A and now all over
the globe.
• Stella McCartney proves to be an inspiration to the women in her industry as well as
across to never compromise with their beliefs and principles ( as in the case of Gucci).

19. Impact On The World Of Fashion
• McCartney believes in Sustainable fashion.
• She is a lifelong vegetarian and an animal activist.
• A supporter of ‘PETA,’ some of her designs contain text that elaborates on her ‘no animal
policy,’ like that jacket for Adidas she designed, read “suitable for sporty vegetarian” on
its sleeves.
• Another of her initiatives with PETA and Eco Designer Atom Cianfarani worked to petition
the British M.O.D against the use of Canadian Black Bears as fur for their guards' hats

21. GREEN CARPET COLLECTIONS 2014

22. COLLABORATIONS & NEW INITIATIVES
• 2004 - Launched a joint venture line with Adidas, which has now changed into a long term
partnership.
It is a sports performance line.
Current Status : It is now a successful business, including several athletic disciplines such as
running, gym, yoga, tennis, summing, golf, winter sports and triathlon.
• 2007 - Launched her skincare line ‘CARE,’ which was 100% organic with the use of 7
products, a cleansing milk made with lemon balm and apricot to green tea & linen
blossom floral water.
• 2008 - Collaborated with lingerie label Bendon- collection- released- departmental, speciality
& Stella McCartney stores.
- Hand bags for LeSportssac, sold at – high- end retailers, L.A., N.Y Stella McCartney
stores.

27. • 2010 - Disney, to create Alice in Wonderland inspired jewellery.
• 2011 - Her costume design for N.Y city Ballet’s Ocean’s Kingdom premiered in
N.Y.
• 2013 - The Spring 2013 line featured McCartney's edgy yet restrained sensibilities paired with
the athletic accents synonymous with Adidas.
- Collaborated with her BFF Gwyneth Paltrow’s Goop .
• 2016 - Stella McCartney unveiled her Winter 2016 ad campaign with iconic
American artist Ed Ruscha.

30. CELEBRITIES & RUNWAYS
• 2004 - Designed clothes for Madonna’s Re-Invention Tour.
- Annie Lennox’s Summer Tour.
- Gwyneth Palthow’s Jude Law’s costume for the movie, “Sky Captain & the
world of Tomorrow.”
• 2008 - Collaborated with artists like Gary Hume, Jeff Koons, David Remfry and
Ed Ruscha.
• 2010 - July: Participated in the catwalk of, Brandery Fashion Show, Barcelona.
• 2013 - Launched her Ready- to- wear collection.
• 2016 - Collaborated again with the iconic Ed Ruscha on her Winter Collection.

33. PHOTOSHOOTS

34. MAGAZINES

35. ACHIEVEMENTS & LAURELS
• 2000 - VH1 / Vogue Designer for the year award 2000 New York – Achievement in
Fashion & Social awareness.
• 2004 - The Glamour Award for Best Designer of the Year also the Star Honouree Award,
New York.
• 2008 - Green Designer of the Year at the ACE Awards, New York.
• 2013 - Assessed as one of the most powerful women in UK by Woman’s Hour on BBC
Radio 4.

37. STORES ACROSS THE GLOBE

38. Thank You