1. MAHESHKUMAR POTTI
E-Mail: maheshpkumar@yahoo.com Contact: +91 8879755013
Assignments in Sales / Business Development / Channel Management with an organisation of
repute.
PROFESSIONAL OVERVIEWPROFESSIONAL OVERVIEW
 A dynamic professional with nearly 17 years of rich experience in Sales, Business Development & Channel
Management & Distribution Management with fair idea of entire South markets. Expertise in launch in new
products / brands / company.
 Looking for National profile/assignment.
 Working with Chipita India private limited as Regional Sales Manager – South.
 Proficient in managing relationships for running successful business operations & developing procedures
and service standards for business excellence.
 A leader with a flair for charting out sales strategies and contributing towards enhancing business
volumes / growth and achieving profitability norms.
 Deft in handling all sales & marketing activities, analysing market trends & establishing healthy &
prolonged business relations with clients.
 Strong organizer, motivator, team player and a decisive leader with successful track record in directing
from original concept through implementation to handle diverse market dynamics.
CORE COMPETENCIESCORE COMPETENCIES
Strategic Planning
 Establishing area specific strategies for achieving topline & bottomline targets.
 Business planning and assessing revenue potential within business opportunities.
 Analyzing & reviewing market response & communicating the same to the distributors.
Sales
 Managing the sales operations for promoting products and accountable for achieving business goals and
increasing sales growth.
 Implementing marketing strategies to drive volumes & achieve high profitability.
Business Development
 Formulating strategies & reaching out to the unexplored market segments for business expansion.
 Providing a systematic retail network planning, exploiting market opportunities at low cost and establishing
competitive intensity, achieving long-term volumes, market share and ensuring profits.
Channel Management
 Handling distributors on a daily basis as per the company norms; monitoring potential distributors for
smooth distribution of sales & marketing activities.
 Identifying and appointing dealers / distributors; establishing strategic alliances / tie-ups with financially
strong and reliable channel partners, resulting in deeper market penetration.
 Conceptualising, planning and organising promotion activities by developing new communication mix and
new strategies for brand launch.
Relationship Management
 Handling customer queries for better turnaround time and customer satisfaction.
 Identifying prospective clients, generating business from the existing clientele to achieve business targets.
 Interacting with the clients on a regular basis & providing redressal to all their queries, complaints &
handling all client relation.
Team Management
 Coordinating the performance of team members to ensure process efficiency & meeting group targets.
 Creating and sustaining a dynamic environment that fosters development opportunities and motivates high
performance amongst team members.
EMPLOYMENT RECITALEMPLOYMENT RECITAL
Since May’15 to till date with Chipita India Private Limited as Regional Sales Manager – South

2.  Established the Infrastructure in very fast mode
o 5 CSA
o 40 Super Stockiest
o 465 Distributors
 Recruited and induced the well expertise sales team
o 110 TSI
o 29 Sales Officers
o 6 ASM
 Successfully launched products across south
 Won Sales Excellence Award for highest sales growth
Apr’10 - Apr’15 with Fieldfresh Foods private limited (Del Monte), as Regional Manager – Sales
(General Trade – South)
 Joined as ASM and promoted as Regional Manager – Sales ( GT South ) in 2014
 Increasing the S & D infrastructure
 Tracking the competition & planning to increase the market share.
 Recruited and induced the sales team.
 Appointed and induced the channel partners.
 Highest sales growth given for FY 10-11.
Feb’09 – Apr’10 with Parle Agro Pvt Ltd., as Regional Growth Manager
 Managing the sales Volumes, increasing the S & D infrastructure.
 Tracking the competition & planning to increase the market share.
 Planning the trade schemes.
 Managing the sales team of 32 people.
Attainments:
 Successfully launched new products Grappo fizz and LMN.
 Sales growth of 9% over last year.
 Started C & F operations at Karimnagar for better reach.
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Aug’06 – Feb’09 with G.M. Pens International Pvt. Ltd., (REYNOLDS), Hyderabad / Chennai as Area
Sales Manager
 Handling the sales volumes, increasing the S & D infrastructure.
 Tracking the competition & planning to increase the market shares.

3.  Managing the main stockist operations, profitability of business at all levels & handling the sales team of 9
people.
Attainments:
 Sales growth of 35% over last year for the FY 2007-08.
 Successfully launched new products like Artoons Range, Binder Clips, Plastic Files Range and Glue Stik.
 Managing Stand Alones like Ratnadeep Super Market, Q mart, Vijetha Super Market, Usha Super Market.
Modern Trade like Big Bazar, Spencers. Institutions like Staples, E Office planet.
Jan’99 – Aug’06 with Dabur India Limited, Hyderabad/Chennai / Bangalore as Senior Sales Officer
Attainments:
 Played a major role in achieving highest sales growth of 40% OLY in 2000-01.
 Won the Highflier Incentive of Trip to Bangkok & went in Aug’01 & efficiently handled the entire
Rayalasena, Telangana, Hyderabad and Chennai.
 Capably managed 4 ISRs and SSMs, 3 Super Stockists & 7 Districts apart from Hyderabad.
 Played a major role in focussing on Rural Business Development.
 Successfully launched many products such as Pudinahara “G”, Hajmola Imli, Vatika Fairness Face Pack, Red
Tooth Paste in Assigned territory.
PRECEDING TASKSPRECEDING TASKS
 Jan’95 – Dec’98 with Uncle Chipps Company Limited, Hyderabad as Sales Officer
 Dec’91 – Dec’94 with T K M Agency, Hyderabad as Hawker
TRAINING PROGRAMSTRAINING PROGRAMS
 Skills Up-gradation on Sales & Distribution Management & Retail Management by – TACK Training
International.
TECHNICAL SKILLSTECHNICAL SKILLS
 Diploma in Computer Applications.
 Well- versed with MS Windows.
ACADEMIAACADEMIA
 M.Com from Osmania University, Hyderabad in 2000.
 MBA from ISBMA in 2010.
 B.Com from Dr.B.R.Ambedkar University, Hyderabad in 1996.
PERSONAL DOSSIERPERSONAL DOSSIER
Mailing Address : Flat No 401, R V Kausalya Annexe, Beside ESI Hospital, Nacharam, Hyderabad –
500076.

4. Permanent Address : H.No.C3/88, LIGH, Huda Colony, Chanda Nagar, Hyderabad - 500 050.
Date of Birth : 1st
June, 1973