Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Presentation for App Developers

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Nächste SlideShare
The power of_like_2
The power of_like_2
Wird geladen in …3
×

Hier ansehen

1 von 18 Anzeige
Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Andere mochten auch (18)

Anzeige

Ähnlich wie Presentation for App Developers (20)

Anzeige

Presentation for App Developers

  1. 1. Awareness on Business Aspects of App developments Presented by Mahesh Amarasiri Head of Strategic Planning Etisalat Lanka (Pvt) Ltd
  2. 2. Introduction  Traditional Professions vs Emerging Professions  Entrepreneur vs Apprenuer  Application Development as a profession  Technical Oriented Development Vs Consumer Oriented Development  Developing a Business
  3. 3. Program Outline  Market Research  Identification of customers needs  Need Gap Analysis  Identification of Pain points  Basic Market Research  Developing a Business  Why Business ?  Components of Business Case  Q&A
  4. 4. Market Research
  5. 5. Why Market Research?  Understanding the customer  Identify the gaps in the existing products  Pain points  Identification of the trends in the market  Competitor Actions
  6. 6. Typical Questions?  Who are my customers?  Who are my potential customers?  Where do they live?  What are they doing  Why are they buying product  What alternatives do they have?
  7. 7. The process  You can make it simple or Complex  Simple Market Research  Complex market Research
  8. 8. Step 1 : Define the Problem and /or Opportunity  You are trying to launch a new product or service. ( Opportunity)  Awareness of your company and its products or services is low. ( problem)  The market is familiar with your company, but still is not doing business with you. ( problem)  Your company has a poor image and reputation. (Problem)
  9. 9. Step 2 : Set Objectives/ Budgets and Timelines
  10. 10. Step 3 : Tools for Market Research  Online Surveys  Friends  Community  Feed back on similar Apps on Social Media  Reviews  Prototyping ( intuito)  Focus Groups
  11. 11. Pit falls in market research  Generally customers cannot visualize what they want until they see it  the best product ideas are those people don't recognize that they need  No survey results would have told Google that a search engine was necessary or breakthrough!
  12. 12. Developing a Business
  13. 13. From App Development to App Business  Developing a App Vs Developing a App Business  What are you trying to accomplish from the App  Single Products or Multi Products  Create a plan that extends for month or years
  14. 14. Choosing the Right Business Model  Premium Model  Fee for Download  High barriers to entry  Fermium Model  FOC Download App  Upgrade option to premium  Lowers Barriers to Entry  Advertising  App and the Content is Free  Advertising Revenue
  15. 15. Build for the Users  Understanding the different user engagement  How the app will be used  When it will be used
  16. 16. Measure Performance  Not just number of downloads  Daily Active users  Time spend on App  Basic to Premium upgrades
  17. 17. Business Case Should answer  What kind of Products are you planning to sell?  Why should people buy it?  Who are my specific Users ?  How are you going to keep and grow your base?  How will I get my app to the customer?  How will I make money ?  What resources do I need for this?
  18. 18. Develop a App Business…. Do not develop a product…. Q & A Time

×