2. Advertising & Marcom’s Agency
What we do
We turn strategy into measurable results by
offering full-spectrum services, from platform
implementations to campaign management.
We help clients tap into the combined potential of
technology and user-centered design to improve the value
of business systems—whether legacy or brand new
We provide clients with an ongoing relationship for
innovating, executing, and managing every piece of
their digital strategy.
We provide clients with an ongoing relationship for innovating,
executing, and managing every piece of their digital strategy.
We help clients define a bold vision for their
entire digital journey. It is the gateway that
leads to all the rest of our offerings.
3. Advertising & Marcom’s Agency
Our Capabilities
Creating something
that resonates in
today’s world requires
equal parts elegance
and functionality. We
aim to deliver pixel-
perfect solutions that
leave users saying
wow.
Design
Understanding the
digital space and
preparing for what’s
next is at our core. We’ll
help you devise a sound
and effective strategy
that’s built to last.
We take the adage
“content is king” to heart.
From tactical social
campaigns to engaging
community management,
we’ll help you connect
with customers and grow
your brand.
Digital
Marketing &
Content
Value &
Digital
Strategy
Mobile and
Responsive
Web
We’ve long known what
everyone is quickly
finding out: Mobile is
the future. We’ll show
you how to use this
channel to get users
excited about your
business.
4. Advertising & Marcom’s Agency
How we do it?
Our vision values on
each step
Our vision: We help clients
reimagine how profits are made, how
relationships are created and
managed, how work gets done, and
how they’ll differentiate themselves
in the future of their industry.
Our value: Our creative, technology,
and business expertise allows us to
balance industry dynamics, global
nuance, organization, and delivery
model constraints with our clients’
existing technology footprint.
Digital Strategy
Customer Engagement Solutions
Our vision: We transform journeys and drive
business value with solutions that help our clients
understand and engage with customers in ways they
want to be engaged.
Our value: We offer unparalleled industry insight,
proven technology capabilities, and the unmatched
depth of our firm’s professional services. This allows us
to strategize, design, and implement customer solutions
for our clients better than any of our competition.
5. Advertising & Marcom’s Agency
Media Services
Advanced Technology Solutions
for Your Advertising Campaigns
6. Advertising & Marcom’s Agency
Demographics
Contextual
Targeting
BROWSER
TARGETING
Retargeting
(Cross Device
Retargeting)
Geo
Targeting
Day
Parting
Device
Targeting
TARGET BY
KEYWORDS
ADVANCED
MOBILE
TARGETING
Behavioral
PRECISE
AUDIENCE
TARGETING
Reach your audience
using various
targeting methods
depending on your
advertising goals.
7. Advertising & Marcom’s Agency
Rich Media & Landing Page
Web
& Mobile Banners
Display &Video Banners
Push up & Pop under
Interstitial & Slider
Light box
Native
Interactive & Abstract Banner
8. Advertising & Marcom’s Agency
Interstitial Ad
Ad that appears sandwiched between
two views in a website or app.
Ad unit that expands when user
taps on it.
Rich media ad creatives
Advanced mobile & desktop interactive ads designed according to your campaign goals.
Embedded Ad
Fixed ad unit that is embedded
within content in websites or apps.
Expandable Ad
9. Advertising & Marcom’s Agency
Mobile Video Ads
Interactive video ad served as an
interstitial, embedded or
expandable ad.
Serve standalone video ads
within targeted web
content/apps
Video ADS
Increase dwell time & retarget your audiences with video ads.
In-Stream Videos
Serve ads in video players
on web content or in-app.
Out-Stream Videos
11. Advertising & Marcom’s Agency
Retargeting
2. Provide best converting
landing pages.
1. Place pixel on website.
Retargeting system keeps brand in front of the high value users to provide engagement and convert them into paying
customers. It can also target or exclude users who have reached specific steps within any website. This is an ideal
marketing technique for Finance, e-Commerce, Gaming and Software niches.
12. Advertising & Marcom’s Agency
CUSTOMIZED AD SOLUTIONS
Advanced Technology Solutions
for Your Advertising Campaigns
13. Advertising & Marcom’s Agency
A dedicated team to work with you from ad ideation, media buying to tracking & optimization.
COMPLETE AD CAMPAIGN
Ideation Storyboarding Ad Production
Media BuyingAd OptimizationCampaign
Check & Balance
Receipt of Brief
Tracking
& Reporting
14. Advertising & Marcom’s Agency
RICH MEDIA AD COMPONENTS
Fully customizable & flexible. Track every engagement within ad.
Mini game
Scratch and reveal
Interactive video
360° video
Social media
Coupon engagement
Image comparison
Google map
Landing page
Click to call button
E-commerce product fit
and more….
Map / Store locator
video
Animation
Call to action button
15. Advertising & Marcom’s Agency
Ad Campaign for Shoe Brand
Dynamic creatives
Personalized ad creatives tailored to different target audiences, driving engagement.
16. Advertising & Marcom’s Agency
Mobile Video Ads
Something nice about this
ad
Vi
taps on it.
In-stream videos
Fixed ad unit that is embedded
within content in websites or apps.
Out-stream videos
Online to Offline attribution Solution
With advanced auto-generated coupons for tracking
18. Advertising & Marcom’s Agency
Using white hat SEO
strategies, we help you
rank at the top of all major
search engines. We follow
search engine webmaster
guidelines to develop
custom SEO plan for our
clients.
SEO
Authority: Is the content useful
enough to link to or do other
authoritative sites use that website as a
reference or cite the information that’s
available?
Content: Is the
content relevant
to what the user
is searching for?
Performance:
Does the site load fast
and does it work
properly?
User experience:
How does the site look and
behave? Is it easy to
navigate around? Does it
look safe? Does it have a
high bounce rate?
19. Advertising & Marcom’s Agency
Analyze your keyword rankings and improve the visibility of your Unlock its
potential with App Store Optimization (ASO).
ASO
20. Advertising & Marcom’s Agency
Social Media Solutions
We help companies evolve their vision, voice and service offerings into a cohesive brand
experience that connects them with their audience in a meaningful way.
21. Advertising & Marcom’s Agency
We dive deep into your
brand and the motivations
of your ideal consumer to
deliver strategic insights
and
Actionable
recommendations.
We craft insight-driven,
attention-grabbing content
that illustrates relatable
moments of life where your
brand fits –
turning audiences into
advocates.
We help brands reach
and grow a community
of engaged advocates
on platforms such as
Instagram, and
linkedin.
We assist brands in creating
authentic connections with new
audiences by forging partnerships
with high-quality influencers.
Through photography
and videography, we
create visual
experiences that
capture your brand’s
story and elicit
contagious, share-
worthy responses
22. Advertising & Marcom’s Agency
Case Study
Our Company is young, but our team have a
lot of experience, they have worked with big
brands
23. Advertising & Marcom’s Agency
Brand awareness campaign with highly-engaging autoplay mobile video ads.
CASE STUDY: AUDI
2,303,833
impressions served
1.36%
click-through rate
“Audi ran a brand campaign in South Africa utilizing
two video ad formats, an interstitial & embedded ad
with autoplay videos.”
83.97%
video play
33.54%
video complete
“Campaign success was measured based on the
percentage of completed video plays”
24. Advertising & Marcom’s Agency
Singapore Institute of Technology utilizing a ‘save-to-calendar’
ad function, driving a second engagement opportunity.
1.53%
engagement rate
>21,000
calendar saves
“Ads was served in December, targeting audiences who has
just left high school.
Target audience can tap to save calendar reminder directly on
their iOS or Android smartphone calendar.”
1,591,110
impressions served
92.08%
ad viewability rate
CASE STUDY: SIT UNIVERSITY
25. Advertising & Marcom’s Agency
Interactive rich media ads were utilized to showcase capabilities of the Galaxy Tab.
CASE STUDY: SAMSUNG GALAXY TAB
9.87%
engagement rate
”Targeted audience can interact with ad using
swipe, record & text translate features to learn about
the Galaxy Tab”
5,229,025
impressions served