Real multi-channel with Magnolia: create once, use everywhere
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We are living in times of a new digital transformation, when just having websites is no longer enough. Content needs to be live and ready to go as fast as possible across multiple channels: web, mobile, apps. Consumers of content need to be engaged with social interaction, and they expect content to be constantly up-to-the-minute and consistent across the board. While the buzzwords have already moved on from “multi-channel” to “omni-channel”, editors are left with the difficult task of managing it all. In this webinar, we will discuss some of the challenges of this revolution in more detail, and take a peek at possible solutions and ways in which a digital platform such as Magnolia can help you face those challenges. At the end of the webinar, you’ll have a better understanding of how to start solving these problems, and understand the pivotal role a CMS plays at the center of your customer experience.
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Real multi-channel with Magnolia: create once, use everywhere
- 1. Real multi-channel with Magnolia: create once, use everywhere Jan HaderkaAdriaan Bloem @adriaanbloem @rah003
- 3. The Classic Funnel Source: Harvard Business Review, 2010
- 4. The Modern Customer Experience Journey Source: Harvard Business Review, 2010
- 7. Standing out in a Forest
- 10. Getting back to the Roots
- 11. A Bit of History
- 12. The Good Old Days
- 13. What was a Content Management System? “A Content Management System separates content from design, stores it in a database, and displays it to visitors”
- 14. What is Content?
- 17. Your Channels
- 18. Success! …
- 19. So How do you Cope? COPE: “Create Once, Publish Everywhere” also known as “Single-Sourcing”
- 20. Managing Content is not about Blowing Leaves around
- 21. a Content Management System is a Tool to Help you Manage Content
- 23. Structure Content: Beware of The Blob
- 24. Single Source
- 25. Build your own COPE?
- 26. “Simplified”
- 28. Loads of information to handle Number of sources of content to feed from Deliver all processed content to many different devices and sites You’ve got
- 29. Personalise for all audiences Translate to different languages And do all that with increasingly high amounts of data at higher speed You need to
- 30. Unsplash / Maja Petric ✔ ✔ ✔ ✔ ✔ ✔ 30
- 31. Compartmentalise! use different apps with Magnolia
- 32. Compartmentalise! use different apps with Magnolia
- 33. Specialise! use different apps with Magnolia
- 34. More info ✔ Multi- lingual Ratings ✔ A rich experience at migros.ch Specialise! use different apps with Magnolia
- 35. Integrate external sources! use different Magnolia connectors
- 36. PersonalizationAnalytics Commerce CRM www Mobile Site Newsletter Landing PageApp Integration/Inbound Multi-Channel OutboundMulti-Channel Outbound PersonalizationAnalytics Commerce CRM www Mobile Site Newsletter Landing PageApp 36
- 37. Integrate different systems processing data! use different Magnolia connectors
- 38. Marketing Cloud or CRM Magnolia Mail Behavioural Data Form Data Personalisation Data Data and Updates Email Replicator Form and Behavioural Data Scoring models, Programs, Campaigns, … Email Templates Content Forms Landing Pages Personalisat ion Targeted Content Mail Traffic
- 39. But I need to find all that content! use different search engine connectors in Magnolia
- 40. 40 Find all that content!
- 41. 41 Find all that content!
- 42. you might still use Magnolia to build pages, but start to rely on APIs and Endpoints in Magnolia to consume the content Disseminate all content
- 44. 44 Flickr / Kenny Louie
- 48. Summary Use apps to categorise your content Use connectors to harvest processed data Use data manipulation APIs for data production and consumption
- 49. Soft- Layer Unsplash / Maja Integrations Google Analytics IBM Digital Analytic s AWSJelastic IBM Bluemix Groovy Spring LDAP /ADNTLM Alfresco Canto Cumulus Bright- cove Share- point Photo- shop Broad- Leaf KonaKart IBM Smarter Commer ce Salesfor ce SugarCR M Campai gn Click- density Eloqua Optimize ly Steelho use Atom /RSS AddThi s Facebook Flickr Share- This Twitter Apache Solr Apache OFBiz SAP Magento Rack- space Silverpop
- 50. Links to all resources Faceted Search Video: https://www.youtube.com/watch?v=_nfiqLFcigo&feature=youtu.be&t=15m38s Magnolia CRM & Marketing Automation connectors: https://www.magnolia-cms.com/about/news-events/press-releases/marketing-automation.html IBM Marketing Cloud Connector https://documentation.magnolia-cms.com/display/DOCS/IBM+marketing+cloud+connector Oracle Eloqua Connector https://documentation.magnolia-cms.com/display/DOCS/External+Forms+module SugarCRM Connector https://documentation.magnolia-cms.com/display/DOCS/SugarCRM+connector Salesforce Connector https://documentation.magnolia-cms.com/display/DOCS/Salesforce+connector Canto Cumulus Connector https://documentation.magnolia-cms.com/display/DOCS/Cumulus+DAM+connector Amazon S3 Connector https://documentation.magnolia-cms.com/display/DOCS/Amazon+S3+Connector+module REST (consuming data): https://www.youtube.com/watch?v=-qI8c5BvT1M REST (exposing data to external apps): http://www.slideshare.net/Magnolia_CMS/integrating-frontend-technologies-with-magnolia High Performance & Caching: https://www.youtube.com/watch?v=4Fz4My0ngFQ