Providing customers with a great experience, regardless of how they connect, is critical to business success. Watch this webinar with Magnolia and NRG Edge to learn how to manage customer experience across all digital channels from a single console.
NRG Edge, a bank technology solutions & services company, has joined forces with Magnolia CMS to bring a highly effective, digital channel servicing solution directly to financial institution managers who understand the importance of providing customers with a great experience.
By attending this webinar, you will learn how easy it is to
- Add, change and review content
- Publish it simultaneously to all channels (including secure sites)
- Have it perform flawlessly on all devices.
This webinar will be useful for Chief Information Officers (CIOs), Chief Digital Officers (CDOs), Chief Marketing Officers (CMOs) at banks, credit unions and other financial institutions.
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Manage Your Financial Institution's Customer Experience Across All Channels
1. Manage Your Financial
Institution's Customer
Experience Across All Channels
November 12, 2013
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2. Todayâs Speakers
Bill Beardslee, General Manager, Magnolia Americas
Marty Ronky, Director of Business Solutions, NRG Edge
Sebastian Napoli, Director of Technology Solutions, NRG Edge
Adam Galloway, Chief Architect , NRG Edge
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3. Today
Topic
Magnolia CMS Overview
5 Minutes
Content Management Across
Multiple Channels
35 Minutes
Questions
3
Time
15 Minutes
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4. Just What Is a CMS?
(Content Management System)
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5. A Content Management System defined
Multi-Channel Outbound
www
Mobile Site
Newsletter
App
Landing Page
Content
Analytics
Commerce
CRM
Personalization
Integration/Inbound
!
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8. And now, onto Marty
www.magnolia-cms.com
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9. NRG Edge â A Bank Technology Solutions & Services Co.
âąChannels solution architects for financial
services
âąClients include several of the large, direct
banks in the U.S.
âąMagnolia CMS experts
âąJava / Mobile / Web / UI developers for
financial services
âąFinancial services business and technical
systems analysts
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10. Partnership
âąPartners since 2006
âąNRG Edge is Magnoliaâs U.S. partner in financial
services.
âąJoint product development / support / training / sales
âąJava / Mobile / Web / UI developers for financial
services
âąNRG Edge invited annually to present latest
innovative use of content management for financial
services at Magnoliaâs Annual Users Conference.
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11. Challenge: Manage Content Across Mobile & Web Silos
No single method supports change across all channels, including the secure
banking sites. This translates into a poor and inconsistent user experience and
expensive maintenance for the institution.
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12. Single Console Manages Content Across All Channels
Tables
Video
Surveys
Rates
Text
Charts
Product Info
Native Mobile &
Tablet Banking Apps *
* Secure Banking Sites and Apps
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Promos & Ads
Pages
Legal
Alerts
Mobile Web
Banking *
Calculators
Images
Links
Multilingual
Social Media
Help
Documents
Chat
Disclosures
Messages
Web Online
Banking *
Bank WebStorefront
Marketing Site
Magnolia is a registered trademark owned by Magnolia International Ltd.
13. Institution-Defined Workflow for Review & Approval
The âPulseâ Enables Workflow for
Review & Approval Processes
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14. Enabling content management across an
institutionâs digital channels increases that
institutionsâ brand velocity in the marketplace.
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15. Key Features
âąCross-channel content changes are made from a
single, administrative console.
âąRole-based user management and version control
sets up to work within your institutionâs processes.
âąIntuitive interface reduces complexity and offers an
easy way to manage all channel content for an
institutionâs non-technical staff; e.g., marketing, legal,
product and other aligned groups.
âąFrom a flexible base platform, templates are
configured to fit an institutionâs brand-specific
requirements.
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16. And now, onto Adam
www.magnolia-cms.com
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17. Thank You.
Questions?
Contact Greg Ryan, Director of Marketing, NRG Edge, greg.ryan@nrg-edge.com, 610-585-3505
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