3. mediaKi.it–WebAgencyTorino–EnhancedPartner
Introduction
The true innovation in Tourism is to understand that a destination must
• Satisfy tourists’ emotional needs
• Turn into an integrated system of resources, providing tourists any
kind of service
“Provide custom-made tourist proposals, meeting visitors needs
now based on motivation rather than destination”
4. mediaKi.it–WebAgencyTorino–EnhancedPartner
Introduction
The development of new technologies, Social Media and Web 2.0 tools and
logic have radically changed the way people travel.
Tourists want to live experiences that deserve to be remembered and the
tourist offer must meet their motivations and follow their needs.
Organizations need to catch tourists attention using the tools that the
Web provides.
To achieve these goals, mediaKi.it developed a platform that allows
to centralize and manage all the information concerning the destination of
your tourist offer.
A new system to manage tourist flows, operative processes and relationship
to customers, suppliers and users of the services you provide and to support the
executive decisions with concrete data and statistics.
5. mediaKi.it–WebAgencyTorino–EnhancedPartner
The platform: DMS
Destination Management System
DMS is a new solution for Tourism 2.0 that integrates 4 core
platforms: CMS, CRM, Online Booking and E-Commerce.
This DMS solution’s backbone is the Tourism Portal, that manages all the
system’s content and information, so that it can be enjoyed by your target
audience.
Moreover, it improves the tourists’ engagement with Social Media
Management integration.
The DMS is built according to an emotional logic that uses technological tools
to help users before, throughout and after their journey: Web content, social
networks, online information and booking , e-commerce, mobile applications
and mobile tagging integrated together in one innovative and
functional platform at the service of tourism boards.
10. mediaKi.it–WebAgencyTorino–EnhancedPartner
Mobile Application
Core developed for
iPhone
Android
Windows Phone
Integration of data coming from
CRM Systems – Customer Relationship Management
CMS Systems – Content management System
Integration through
RSS/XML flows
Web Services
Delivery and integration with Social Media
Twitter, Flickr
Facebook, Youtube
11. mediaKi.it–WebAgencyTorino–EnhancedPartner
Case History:
Turismo Torino e Provincia
Turismo Torino e Provincia, the tourist promotion board of Turin and Province, was looking
for an IT infrastructure dedicated to the tourist promotion of the area in order
to improve and enhance communication and information towards both users and
resources inside the company.
mediaki.it developed a platform to centralize and manage all information concerning the
tourist offer of the area, allowing immediate usability and accessibility.
All systems developed and consolidated by mediaKi.it are based on dynamic solutions
that interact one to each other and allow the complete and integrated management
of workflows, relationships, marketing analysis and business intelligence activities.
29. mediaKi.it–WebAgencyTorino–EnhancedPartner
mediaki.it | Company profile
mediaKi.it is a web agency
with a strong technological
background.
mediaki.it team combines
creative communications
projects with advanced
technological solutions.
Creativity
Technological
know-how