1. for premium travel professionals
ttgmena
W I N TE R 2 0 1 4
KSA, QATAR & OMAN:
HARMONIOUS MOMENTUM
BALANCING THE PAST AND
PRESENT TO EXUDE A WORLD
CLASS TOURISM PROWESS
AF RIC A: NATURAL SPLENDOUR
A VIBRANT AND CAPTIVATING LUXURY
INCENTIVES INDUSTRY IS BLOSSOMING
ACROSS THE CONTINENT
PLUS
RETAIL THERAPY
SKIING
WITH A DAZZLING ARTISTRY AND INNATE BRILLIANCE, THE LUXURY
TRAVEL SECTOR IS EXPERTLY UNVEILING AND POLISHING THE NATURAL
ESSENCE OF EACH DESTINATION, TO ENDLESSLY ENTHRAL TRAVELLERS
TIMELESS

3. 3
for premium travel professionals
ttgmena
Naomi Leach
Deputy Editor
welcome letter
menaluxury.com
Under the cobalt expanse, punctuated by flickering,
white stars, I waited for my eyes to adjust. I was adrift at sea, my back
turned away from the enticing, amber illumination of the shoreline,
distant voices resonating and lapping across the waves. As a seeker
of the extraordinary, I trusted in nature’s inevitable magic and was
eventually rewarded with a dazzling blaze of The Perseids meteor
shower which seared and emblazoned the night sky. What made this
enchanting performance all the more remarkable – it felt as though it
were conjured for my eyes only. Relishing in this priceless moment,
I was reminded of the sense of privilege afforded when a bespoke
experience is curated by a leading travel expert.
Daring to gaze beyond first impressions, to challenge their instincts
and all that is familiar, the luxury travel sector is emboldened by a host
of mavericks. These visionary connoisseurs re-define expectations,
by courageously pioneering, and tirelessly reinventing exclusivity to
showcase the ultimate in high-end experiences.
Both regionally and internationally, pitched at the upper echelons of
the hospitality industry, we bear witness to this audacious aspiration
to continually raise the bar, whether this is achieved through amplified
aviation connectivity, personalised touches or intuitive technology.
Bearing the hallmarks of innovative trailblazers, travel destinations in
the Middle East have long been inspired and galvanised by this spirit
of invention, and we explore Saudi Arabia, Qatar and Oman in this
winter issue of ttgmena luxury to discern how each country is boldly
shaping and forging its individual tourism future. We also discover how
the retail sector and skiing segment are both pushing the boundaries
to gratify thrill-seekers craving new heights of adrenaline-infused,
experiential excellence.
As curiosity keeps the high-end travel industry fresh, we collectively
embrace another season’s transition. Glancing towards the steely
skies of winter, we are exhilarated in the belief that the tumultuous
winter storms will wash away and spring will make a resilient return,
abundant with creative promise. Winter offers both a pause for
reflection and an opportunity to take calculated risks, as another New
Year approaches, erupting with possibility.
Man cannot
discover new
oceans unless he
has the courage
to lose sight of
the shore.
André Gide
Deputy Editor
Naomi Leach
Contributors
Natalie Hami
Tatiana Tsierkezou
Panayiotis Markides
Creative Director
Edward Beales
Senior Designer
Maggie Bdjian
General Manager
Publishing & Sales
Tony Fields
General Manager
Events & Communications
Alexandra North
Account Management
Marianne Shokry
Helen Moss
Charlotte Moreton-Dolman
Maiju Vaananen
International Partner Manager
Elaine Hockley
E-Commerce Manager
Panayiotis Philippou
Operations Manager
Chris Christou
Chief Financial Officer
Costas Miaoulis
Accounts Executive
Vasilis Eracleous
Stalo Antoniades
Headquarters
Nietzsche Street,
Ria Court 9,
1st Floor, Makenzi,
6028 Larnaca, Cyprus
Tel: +357-24-803800
Fax: +357-24-803060
Email: info@menaluxury.com
Website: menaluxury.com
TTG Luxury Worldwide Titles*
TTG Czech Republic
TTG Russia
TTG Media
TTG Asia
* For information on these publications,
please contact us at:
info@menaluxury.com

4. 4

5. 5
CONTENTSttgmena luxury issue 16 winter 2014
06 Winter Selection Extravagant new arrivals set to
captivate audiences in Zurich, Marrakech and Dubai
08 News The UAE embraces a cinematic wonder and
an iconic landmark, while Bahrain rolls out the
red carpet for One&Only. A blissful beach haven is
unveiled by Fairmont, a stunning new urban address
arrives in New York and Four Seasons Hotels
introduces classic elegance to London
12 Viewed and Reviewed The ttgmena luxury team
encounter the opulent delights of Grand Hyatt Doha;
the spa indulgence of The Royal Appollonia in
Cyprus; the refinement of The Apartments by Sloane
Club in London and the sprawling sunshine paradise
of Aphrodite Hills Resort in Cyprus
14 Feature KSA, Qatar & Oman By harmoniously
infusing the influences of the past and present each
GCC country is shaping a promising tourism future
27 Skiing Conjuring an adrenaline fuelled escape
against a sophisticated wintry backdrop
30 Profile Guido Polito, CEO, Baglioni Hotels
31 Luxury Experience An epic adventure in the
midnight sun of Kakslauttanen, Lapland.
36 Feature Africa Inspired by its powerful, natural
majesty, an exciting incentives industry is emerging
38 Profile Stefano Cheli, founder, Cheli & Peacock
39 Retail Therapy The international shopping industry
showcases diverse and complementary experiential
activities to gratify travellers seeking a blended
tourism journey
42 Premium Picks The quintessential high-end visitors'
guide to Sri Lanka's abundant wonders
44 Gallery A peak through the lens of the latest
glamorous industry events
46 Diary A tour of ILTM Japan set to mesmerise Kyoto
16 14
36
contents
menaluxury.com
20
30

6. 6
lluminating the cosmopolitan and world
class tourism destination of Marrakech with
the launch of the vibrant and lively W brand,
Starwood Hotels & Resorts Worldwide has an-
nounced W Marrakech, set to open in 2017.
Owned by Morocco-based Menatlas 14, the
148-room hotel will be located in the city’s
dynamic Hivernage district, an easy walk
from the Medina and a 15-minutes drive to
Marrakech Menara Airport.
Michael Wale, president – Europe, Africa
and Middle East, Starwood Hotels & Resorts,
remarked: “The fast-paced and cosmopoli-
tan vibe in Marrakech makes it the perfect
6winter selection
menaluxury.com
ttgmena luxury
winter selection
LIFESTYLE SANCTUARY
Charismatic
arrival
Vibrating contemporary sophistication from
the pulsating heart of Zurich, a new decadent
opening invites elite jet-setters to experience
the ultimate in aspirational lifestyle hospitality.
Kameha Grand Zurich Hotel, due to open at the
end of February 2015, presents outstanding
modern architecture by tecArchitecture and
neo-baroque interiors from world-renowned
designer Marcel Wanders. It will be driven by a
commitment to providing friendly, attentive and
intuitive service.
The hotel welcomes visitors on a multi-layer
sensory experience, incorporating key touches
of Swiss essence and ingenuity.
Designed as a zeitgeist sanctuary, the property
embraces technology and style, offering a
range of 245 rooms, including six business
suites and 11 individually designed themed
suites. The hotel provides culinary delights to
suit every palate including Italian restaurant,
L’Unico and Japanese fine dining restaurant, Yu
Nijyo. There is also a Cigar Lounge and Shisha
Lounge stocked with a comprehensive range of
Arabic shisha and tobacco.
Marking a flawless entry into the UAE with
an outstanding inaugural property, Mandarin
Oriental Hotel Group is set to debut Manda-
rin Oriental, Dubai, which is currently under
development and expected to launch in 2017.
The much anticipated project is owned by
Dubai Real Estate Corporation (DREC) and
developed by wasl Hospitality.
Ideally situated on Jumeirah Beach Road,
the indulgent resort is to house 200 rooms
and suites, including 12 spacious over-the-
water villas.
The upscale property will present its guests
with nine
restaurants
and bars,
including a
signature pier-
top restaurant
with dedicated
docking facili-
ties, allowing
for access by
private yacht.
Also on offer
will be a variety of multi-purpose function
rooms, including a 525m² ballroom with
glass walls opening on to a landscaped
beachfront terrace; an all-inclusive 2,800m²
Spa at Mandarin Oriental with 12 treatment
rooms; indoor and outdoor swimming pools;
a fitness centre; a dedicated Beach Club on
Jumeirah Beach; plus more.
Edouard Ettedgui, group chief executive
Mandarin Oriental, enthused: “The exclusive
and creative design and all-encompassing
luxury facilities of Mandarin Oriental, Dubai,
underpinned by our legendary service will
provide an outstanding destination for
future guests.”
PROMISING VITALITY
backdrop for the innovative flair of W Hotels. We are
confident that W Marrakech will offer both locals and
global jet-setters alike a new, cutting-edge experience
in the Red City.”
I
Unravelling with breathtaking majesty and contemporary warmth, the Middle East region
welcomes an urban resort to Dubai, while North Africa awaits the arrival of a glamorous lifestyle brand set to gratify visitors to vivid
Marrakech. And ever elegant, style hub Zurich embraces a new definition of modern opulence with an avant-garde, Swiss opening
GET READY TO BE INSPIRED
Our legendary
service will
provide an
outstanding
destination.

8. 8news
menaluxury.com
news
DAZZLING SYMBIOSIS
eflecting the artistic and cultural nuances of the district in which it is situated, Ian
Schrager has unveiled the design of 215 Chrystie, a new hotel and residential
building scheduled to open in downtown Manhattan, New York, the US in 2016.
Designed by Pritzker Prize-winning architects Herzog and de Meuron, the 28-storey build-
ing is to house a 370-room hotel topped by 11 custom, one-of-a-kind residences.
Ian Schrager, founder, Ian Schrager Company enthused: “215 Chrystie is the ultimate ex-
pression of Uptown meets Downtown. It is both tough and refined at the same time. This
inherent contradiction, in a symbiotic relationship, is what makes it so unique and differ-
ent. The presence of one attribute serves to showcase the other. I’d like to think of it as
‘refined gritty’ or ‘tough luxe’.”
In the hotel portion of the building, each room has one large window, set like a jewel
between the concrete columns and slabs. Creating more interior space and increasing the
reflection of the sky in the glass, while allowing for more privacy. The views and transpar-
ency of the upper floors are maximised in the residential tower, in which every second
column is omitted, and on the top two floors of the hotel, which feature open-air terraces.
Focusing on an understated form of luxury. Acclaimed British designer, John Pawson has
created a concept for open kitchens in hand-selected American black walnut with a natu-
ral Balsatina stone slab countertop and backsplash, as well as fully integrated appliances
by Miele, Futuro and Wolf. The bathrooms, each unique from the others, feature natural
stone, concrete and hand selected wood in exclusive colour palettes.
UNVEILING REGAL MAJESTY
Ever-developing its high-end portfolio, the Kingdom
of Bahrain will be rolling out the red carpet in 2016
to welcome its very first One&Only property, a brand
coveted by the world’s upscale aficionados.
Due to impress the elite with its charismatic ambi-
ence, the sparkling new property will offer ap-
proximately 150 beautifully appointed rooms and
suites, villas and estates, world-class dining and
retail options, meetings facilities and, the highlight,
a One&Only Spa ideal for guests looking to unwind.
Furthermore, innovative programmes will be specifi-
cally tailored for families and children, while simulta-
neously preserving space for adults only. Visitors will
additionally be offered a range of unique sporting and
entertainment facilities on-site.
Alan Leibman, CEO, Kerzner Interna-
tional enthused: “More and more visi-
tors are discovering Bahrain for both
leisure and business and I am looking
forward to introducing the resort to
our loyal One&Only guests and new
guests alike. The beachfront location
is remarkable and I am very confident
that the resort will define ultra-luxury
in Bahrain.”
Reflecting Bahrain's local culture, the
deluxe resort will stand its ground
in the Kingdom’s buzzing capital city,
Manama, in the suburban neighbour-
hood of Seef.
R
ACINEMATICWONDER
Unveiling a timeless Hollywood elegance and
transporting its Californian glamour to Dubai
with an iconic, contemporary development,
DAMAC Properties, has announced its fourth
project in the emirate in collaboration with
luxury hotel operator, Paramount Hotels &
Resorts. The new Paramount Hotel Dubai,
Downtown is to boast, 1,250 luxury rooms and
suites and will showcase elements of Para-
mount Pictures throughout, with high-tech
media mapping and digital signage.
The project, located just off Sheikh Zayed Road,
is expected to open its doors in 2018. The hotel
rooms will be made available for investment
during the build phase of the project, with buy-
ers able to capitalise on revenue from the room
rates when the project opens.
Thomas van Vliet, CEO, Paramount Hotels &
Resorts said:
"We are in a unique position to be able to
bring the very best technological practices be-
ing used in the Hollywood blockbusters seen
on screen, into a cinematic and transforma-
tive hotel environment.”

9. Breathing new life into a heritage infused
icon, multi-national investor and developer
Reignwood Group and Four Seasons Hotels
and Resorts have announced plans to reinvent
London’s Ten Trinity Square transforming it
into a hotel and residential development.
Set to be one of the most exclusive addresses
in the capital dating back to 1922, following
a meticulous restoration, Four Seasons
Hotel London at Ten Trinity Square has been
designed to offer 98 guest rooms and suites
and will also include 41 private residences –
Ten Trinity Square, The Residences at Four
Seasons – as well as a private members' club.
Offering unparalleled opulence, while
basking in its exquisitely restored original
neo-classical interiors, Four Seasons Hotel
London at Ten Trinity Square is set to deliver
the highest standard in contemporary luxury
creating the perfect fusion of old and new
design concepts.
Revitalised jewel
Quenching the thirst of travellers in search
of a farflung yet luxuriously appointed
coastal retreat, Fairmont Hotels & Resorts
has announced it is set manage beach-
front resort, Fairmont Sanur Beach Bali
from Q1, 2014.
Amplifying their footprint in Indonesia,
the opening comes ahead of the launch
of Fairmont Jakarta early next year, and a
second Bali property planned for 2016.
Located along a 200m stretch of pristine
golden beach on the southern part of the
island, the resort emerges amid a bluff of
lush tropical gardens.
Luxury accommodation at Fairmont
Sanur Beach Bali comes in the form of 94
suites and 26 pool villas that are avail-
Haven of bliss
able in one, two and three bedroom
configurations. Food and beverage
offerings include two restaurants and
a lobby lounge which offers unparal-
leled views of the grounds and ocean
beyond. Other facilities range from
a 55m infinity-edged lap pool and a
well-equipped fitness centre to an
expansive spa and kids’ club.
“Fairmont Sanur Beach Bali is our
first resort to open in Indonesia and
it promises to be a slice of paradise
on an island that is already highly
acclaimed for its picturesque ambi-
ance and dazzling beaches,” revealed
Jennifer Fox, president, FRHI Interna-
tional and Fairmont Brand.
The hotel is to feature two gourmet
restaurants and a spa enabling
guests and residents to unwind and
experience breathtaking views of the
Thames and the Square Mile’s most
prominent landmarks.
Speaking about the development,
Allen Smith, president, Four Seasons
Hotels and Resorts noted: “We’re
thrilled to be working with Reignwood
Group on the transformation of
this unique and exquisite London
landmark. As the city continues to
be a destination of choice for the
world’s most discerning leisure and
business travellers, Ten Trinity Square
will be an excellent complement to
our two existing hotels at Park Lane
and Canary Wharf, and expand our
presence in this critically important
market.”
SERENEASCENSION
Regarded as one of the world’s most desirable
locations, the British Virgin Islands (BVI) has
become more accessible for their most elite
visitors, with the introduction of new VIP air
services to the private island location of Peter
Island Resort & Spa.
Operated by VI Airlink, the twice weekly
flights, on Fridays and Saturdays, incorporate
a stress-free journey with personalised
meet-and-greet concierge services, whereby
guests are escorted through the baggage
hall, customs and security, upon exiting from
immigration.
The new air services between Antigua and
Beef Island connect with the arrivals and
departures of scheduled British Airways and
Virgin Atlantic flights between London Gatwick
and Antigua, and whose timing will grant
visitors departing from the BVI more time
in their destination on the day of departure,
while incoming guests will arrive in time to
enjoy an extra evening on the island.
9news
menaluxury.com
9

10. eady to tend to the ever-changing demands of
elite clientele, Etihad Airways has enhanced its
premium service offering at Abu Dhabi Interna-
tional Airport with the opening of a new arrivals lounge.
For exclusive use by the airline’s first and business
class guests, this new prestigious venue further grati-
fies the needs of the luxury traveller with its convenient
location, situated immediately after customs.
The lounge includes a dedicated area to freshen-up
with 10 shower units and is linked to a complimentary
service for clothes steaming.
Peter Baumgartner, chief commercial officer, Etihad
Airways noted: “Our latest airport lounge is a milestone
for Etihad Airways and has been launched following
extensive market research into the requirements of
our first and business class guests.”
Offering a new generation of
distinctive luxury, The Royal
Atlantis Resort and Residences is
set to tantalise with infinite ocean
views, accentuated by lush green
spaces, encapsulated in dramatic
architecture.
Investment Corporation of Dubai
and Kerzner International Hold-
ings, recently unveiled plans to
enhance the landscape of Dubai
with this new property located on
the crescent of The Palm and next
to the iconic Atlantis resort.
Features of the high-end project
are to include an investment of
around $1.4 billion in the resort
expansion and amenities, and
close to 800 new guest rooms
and lavish suites with impressive
architecture from Kohn Pedersen
Fox Associates and interior design
by GA Design. It will also include
250 lavish residences that are set
to redefine the leisure residential
experience in Dubai, providing
exclusive doorstep access to
exciting restaurants and enter-
tainment, as well as unsurpassed
resort experiences.
Both guests and residents will be
able to revel in the array of unique
amenities available from sprawl-
ing private gardens and private in-
finity pools overlooking the ocean
and The Palm, to the Sky Pool.
HARMONIOUS
JOURNEY
INNOVATIVE LANDMARK

12. 12
viewed and reviewed
Everything slows down when you
enter the Royal Spa at The Royal
Apollonia hotel in Limassol. Voices
lull to whispers, feet pad lightly over
polished marble tiles, and low-lighting
is softened by the flickering presence of
a hundred aromatic candles.
As soon as you enter this alternate
reality of health, wellness and
tranquillity the stress and tension of
everyday life melt away, diffused by the
deliciously soothing, heady scents of
essential oils and herbal teas. The spa
manages to achieve that ideal balance
between heightening your five senses
to the pleasures around you, while also
encouraging your mind to drift away
into a world of floating calm and deep,
soothing meditation.
After being led from the peaceful haven
of the sleep-inducing relaxation area, to
my incense filled treatment room, I then
enjoyed a full body Dead Sea aromatic
salt scrub, which by far exceeded its
claims to improve circulation, detoxify
the body and firm contours. The
treatment left my skin looking radiant
and feeling delightfully, silky smooth.
Next up was an Exotic Ceylon massage
using warming spiced cinnamon gel
together with a variety of shells and
feathers. Unique and unlike anything I
had ever tried before, the alternating
sensations of the smooth hard shells
and the scintillatingly soft flutter of
the feather made this deeply relaxing
experience a sensory overload and I
came away tingling with pleasure.
All of the tantalisingly tempting
treatments on the Royal Spa menu
utilise world renowned award-winning
brands Germaine De Capuccini and
Dead Sea Premier. Hotel guests can
also take advantage of a sauna, steam
room, indoor lap-pool, fully equipped
fitness centre and last, but definitely not
least the one of a kind Climatological
Dead Sea Room which reproduces the
31 climatic factors of the Dead Sea.
The ideal escape for guests looking to
luxuriate in an ambience conducive to
rest and relaxation.
www.theroyalapollonia.com/en/
THE ROYAL SPA AT THE ROYAL APOLLONIA
LIMASSOL, CYPRUS By Emily Millett
Evoking grand, classical and absolutely stunning architectural design, it is hard not to fall in
love with the Grand Hyatt Doha. From the entrance to the guest rooms, the interiors of this
hotel are graced with grandeur all complemented by a centrally situated grand piano resonat-
ing musical notes throughout the hotel’s majestic atrium.
Another factor which I really enjoyed about this hotel was the fact that it’s nestled in a quiet
location giving the entire establishment a general sense of complete serenity – it is so peace-
ful and just perfect for the luxury guest, seeking tranquillity.
My bedroom, and, in particular, the spacious balcony provided an atmospheric refuge. Boast-
ing a stunning view of the West Bay and two ultra-comfy deck chairs, I could have spent my
entire trip just relaxing to the sounds of silence and the amazing views.
The hotel is also home to a 400m-long private beach, three outdoor swimming pools and a
large variety of activities including some of which that are water-based, as well as seven din-
ing options – none of which I had the time to enjoy unfortunately, due to my busy schedule.
I did, however, manage to squeeze in some time to enjoy room service during one evening
there which was among the quickest I’ve experienced, without sacrificing on superb quality
served with utter politeness and the highest etiquette. Additionally, one of the luxurious com-
ponents on offer which I did experience was the limousine service to the airport in a BMW 5
Series which was very impressive.
For those seeking luxurious leisure and upscale meeting offerings encompassed in tranquil-
lity and opulence, Grand Hyatt Doha comprises 249 beautifully appointed guest rooms to
choose from. www.doha.grand.hyatt.com/en/hotel/home.html
GRAND HYATT DOHA
DOHA, QATAR By Bernhard Senkerik
viewed & reviewed
menaluxury.com

13. 13
Driving into the renowned resort, I was mesmerised
by the tremendous scale of the property. Boasting an
18-hole golf course with dramatic sea views, as well as
residential villas and apartments, the resort offers all
one can desire in a serene Mediterranean environment,
surrounded by the history and mythology of Paphos,
with the iconic Aphrodite’s Rock, the goddess' birth-
place, located only a few hundred metres away.
Check-in was quick and effortless, and as I made
my way to my room, I found the hotel staff to be very
friendly, so much so that once I was in my room, I felt
very much at home.
My palatial room was blessed with lush vistas of the
golf course, and the greenery accompanying the course
which afforded a sense of serenity to the room. The
bathroom was spacious and had a powerful shower.
Having freshened up, I was then able to enjoy dinner,
though it was hard to decide which of the large array
of enticing restaurants to try first. These included the
Indian-themed Gate to India; the Greek Cypriot tavern,
Pithari Tavern; Eleonas Restaurant, and also Zimi Trat-
toria which conjured eclectic Italian cuisine, amongst
others all nestled in the resort’s Village Square. De-
lighted by the resort’s full showcase of dining options,
before retiring to my room for a peaceful night’s sleep,
I happilly noted that the bed also made no compromise
on overall comfort or quality.
As I had the privilege of a late check-out, I took the op-
portunity to make use of the resort’s golf driving range
and thoroughly enjoyed practising my swing, although
I am far from a professional. Having exhausted myself
with a thrilling work-out, I spent the remainder of the
afternoon unwinding in the majestic and sprawling
pool area.
Offering a range of facilities that are perfect, for many
segments Aphrodite Hills Resort provides an idyllic
environment.
www.aphroditehills.com/Aphrodite-hills/
APHRODITE HILLS RESORT CYPRUS
PAPHOS, CYPRUS By Panayiotis Markides
My stay at The Apartments
by Sloane Club was abun-
dantly comfortable, with
my every need catered
to within the immaculate
London property.
The Apartments is a
luxury hospitality offering
from the exclusive and
distinguished The Sloane
Club in Chelsea and is
well-positioned in a quiet,
tree-lined stretch of road
– rare for London’s elite
SW1 area.
Check-in was done at
the prestigious Club, only
five minutes away from
the apartments. I was
met by one of the staff
members who provided
me with an induction to
the apartments. I was then
escorted to the property in
Sloane Gardens, and upon
arrival I was shown how
to enter the premises, and
also the studio apartment
which would become my
temporary home.
Upon entering, I was
greeted by a tremendous
sense of space and light,
afforded by the large win-
dows, and giving the effect
of a welcoming aura, and
I instantly felt at ease.
I was awestruck by the
tastefully decorated
lounge which embodied
a modern Art Deco feel,
and boasted a revitalising
blue colour scheme. The
kitchen was a modern and
sleek and featured both
a washing machine and
dishwasher hidden behind
cupboard doors, affording
me great independence
during my stay.
I ventured into the
bedroom, which was as
bright as the front of the
apartment and boasted
ample built-in wardrobe
space, reflecting how the
apartment can cater to
longer-stay guests. The
en-suite bathroom was
spacious and accommo-
dated a full-sized bath and
a large walk-in shower.
I was impressed that the
studio had its own direct
telephone number, lend-
ing a sense of propriety
to the apartment during
my stay, I also applauded
the fast and free wireless
Internet connection,
Ideal for anybody wishing
to visit the iconic sights
of the City, or London’s
famed West End, or even
to explore the local areas
such as Sloane Square,
Chelsea or Kings Road. The
property lends itself to all
types of travellers such as
corporate, couples or small
families on a leisure trip.
www.sloaneclub.co.uk/
home.htm
THE APARTMENTS BY SLOANE CLUB
LONDON, THE UK
viewed & reviewed
menaluxury.com
By Tony Fields

14. 14feature KSA,
Qatar & Oman
menaluxury.com
BALANCED
MOMENTUM
By harmoniously infusing the cultural
influences of the past with the contemporary
nuances of the present, the GCC region is
synchronised in its timely and pioneering
approach. The Kingdom of Saudi Arabia,
Qatar and Oman are individually embracing
their auspicious tourism futures

15. 15

16. 16
Defining luxury in Saudi Arabia is far from a simple process
of classifications: it is intricate and deeply personal. As such,
the Kingdom’s players are strategically raising the bar
s the Saudi Commission for Tour-
ism & Antiquities (SCTA) prepares to make its foray
on to the WTM stage in London, the industry’s
experts share their insights on how luxury in the
Kingdom can be defined.
Because brand-conscious guests know what they
want, top-tiered brands can no longer sit pretty. Ex-
perienced and savvy, the elite travellers are making
the hospitality game much tougher and old favour-
ites must now adapt.
“An ever growing percentage of the Saudi popula-
tion is seeking luxury experiences,” remarked An-
thony Tyler, general manager, Four Seasons Hotel
Riyadh at Kingdom Centre. “These brand-conscious
clients expect the same level of pampering in Ri-
yadh as they would receive at a best-in-class hotel
in New York, London or Dubai. Four Seasons Hotel
Riyadh strives to provide just that, with experiences
that raise the emotional bar at every point of brand
contact. Every interaction needs to have that special
feel of Four Seasons exclusivity.”
To meet the capital’s expectation of ultra-exclusivity,
the property has undergone a multimillion dollar
renovation which includes
four exquisite dining options,
a soon-to-open refurbished
men’s spa, a women-only
floor and a spectacular new
duplex Kingdom Suite.
Indeed, there is no place for complacency, as Adel
Mahboob, general manager, The Ritz-Carlton,
Riyadh commented: “The KSA is a demand-
ing market, where any hotel company needs to
relentlessly maintain the sophisticated needs of
its valued guests, and this is the foremost core of
The Ritz-Carlton philosophy, where we strive to
enliven our credo, which highlights that the genu-
ine care and comfort of our guests is our ladies’
and gentlemen’s highest mission. We are evolving
towards our guests’ needs, trying to be relevant in
the market.”
Relevance is something that Shaza Hotels prides
itself on. Shaji Abu Salih, area director – sales and
business strategies, Shaza Hotels said: “Shaza
has always been a pioneer in introducing luxury
products to this market, including its first designer
hotel launched in the Kingdom.
“The Saudi market seeks unique products and
experiences, especially when it comes to luxury.”
Following on from its success in the domestic
FIT market in its first year of opening, Shaza
Hotels has recently introduced its latest offer-
ing: the Shaza Tiara Suite. The 450m² signature
suite, located atop Shaza Al Madina Hotel, seeks
to surpass expectations of a Royal suite. Located
50m away from the Prophet’s Mosque ‘Al-Masjid
Al-Nabawi’, the suite has views over the Masjid Al
Nabawi and the green dome – Rawdha Shareef.
Shaza Tiara Suite will be the elite address in the
region for the rich and wealthy,” said Brahim Robio,
general manager, Shaza Al Madina Hotel.
Measured for success
For newcomers to the Kingdom of Saudi
Arabia's luxury scene, pinning down a defini-
tion of luxury may not always come so easily.
“For the Saudi Arabian market, we define
luxury using the price-quality dimension stat-
ing higher priced products in any category is
luxury. Similarly, researchers have used the
unique aspects of luxury too. However, with
increasing quality orientation from lower-end
brands and the [‘massification’] of luxury, it
is hard to use either of the above dimen-
sions to define luxury,” explained Khaled Al
Khlewi, managing director, Narcissus Hotel &
Residence, Riyadh.
However, with a clear understanding of
luxury trends, it is possible to yield results
that are nothing short of remarkable, as
evidenced by the palatial proposition that Al
Khlewi represents.
But to aid the definition process, there are
certain standards and expectations that
cannot be dismissed. Hussaim Al Huzaimi,
executive assistant manager, Burj Rafal Hotel
Kempinski Riyadh clarified: “The KSA’s inter-
pretation of luxury is the same as most of the
GCC countries. Once booking or staying at a
five-star luxury hotel, guests expect to have
luxury hotel room features.”
Calculated moves
It is this mix of measured standards and per-
sonal expectations that the KSA’s luxury hos-
pitality newcomers will need to take heed of.
And there is a host of dazzling newcomers
edging forward. But what is driving them?
“It is because of the enormous economic
projects supported by the government to de-
velop the Kingdom’s economy and external
business tourism, and SCTA’s aggressive
drive to develop domestic tourism,” com-
mented Al Huzaimi.
But as demand climbs, the serious issue of
under-supply becomes clear. Referring to
a report by the Tourism Research Center
(MAS), Al Huzaimi outlined that there are
only 16 five-star hotels in Riyadh, four of
which are defined as luxury hotels.
Such under-supply is alluring and future de-
velopments are set to yield fruitful dividends.
Abu Salih elaborated: “The current fast paced
developments announced in Makkah, Ma-
dinah, Jeddah, Riyadh, Dammam and other
cities underscores that the days are yet to
come. These developments will bring a lot of
unique offerings and service standards to the
hospitality industry in the country.”
While the top tier of the KSA’s travel indus-
try is establishing a refined luxury identity,
the onset of new personalities will no doubt
create change, that will keep an industry
fresh and relevant, and as such, will be
welcome by all.
A
feature KSA
menaluxury.com
INCISIVE
ADVANCE

18. 18feature KSA
menaluxury.com
Saudi Arabia is fast becoming
fertile territory for prominent
hospitality developments seek-
ing investment opportunities,
and with the prestigious, five-
star Hotel Anjum Makkah having
recently opened its doors to the
public, the Kingdom's hospitality
landscape has been propelled to
new heights.
Providing his comments on the
opening of the striking prop-
erty, worth approximately $3.2
billion and ideally situated in
Beautifully positioned among the King-
dom's thriving hospitality inventory,
Narcissus Hotel & Residence Riyadh is
set to be joined by its sister property
within the next two years, when the
glorious five-star Narcissus-branded
hotel enters Jeddah.
According to managing director,
Narcissus Hotel & Residence Riyadh,
Khaled Al Khlewi, KSA’s annually
prepares a development plan to serve
the increase in visitors to various cities
in the Kingdom, and therefore new
projects start every year with capital
AN ILLUSTRIOUS ENTRANCE
Adel Al Mahboob, general manager, The Ritz-Carlton,
Riyadh, reveals his professional insights on his inter-
pretation of Saudi Arabian luxury and how, in turn, his
dedicated team continues to excel in expressing this to its
most affluent guests
Saudi Arabia, in particular, has always been known as a
prime luxury market. Luxury is not just about the brand or
the name, it is the true quality of service and recognition for
that brand loyalty. This is why our focus has been and al-
ways will be beyond the grandness of this palatial property,
and to the memories we help our guests create.
The Ritz-Carlton, Riyadh, pledges to provide the finest
personal service and facilities for our guests and fulfil even
their unexpressed wishes and needs.
Arabian hospitality is something known globally, and this
is particularly true in the Bedouin community which is why
having exquisitely personalised service is something seen
as an absolute necessity. And it is for this reason, that we
at The Ritz-Carlton, Riyadh place such an emphasis on the
service we provide from ensuring that each and every one
of our guests receives the warmest of welcomes when they
arrive, to anticipating their wants or needs during their stay,
to ensure that they leave us with a memory that will last
a lifetime.
TRUE DEDICATION
worth billions of dollars. “All these businessmen need
the same level of luxury service which they enjoy in
their countries and this is something that we can of-
fer through our luxury services at Narcissus Hotel &
Residence Riyadh.”
Describing the Kingdom as exceptionally ripe with
copious amounts of investments pouring in, Al Khlewi
further noted that Saudi Arabia boasts and shares
all the needed requirements with those corporate
travellers who show keen interest in investing in the
country. “This environment opened the door for lots of
luxury brands from the hospitality industry to unveil
branches in the country, since, there are new five-star
hotels set to launch in Riyadh.”
the centre of Makkah with breathtaking views of the
Grand Mosque, HRH Prince Sultan bin Salman bin
Abdul Aziz, president, Saudi Commission for Tourism
& Antiquities said: “This is concrete evidence of the
health of the investment environment in the Kingdom.
Given the political stability and economic weight, the
Kingdom has become one of the leading countries in
attracting investments around the world.”
Revealing 1,743 luxuriously appointed rooms and 71
luscious suites, this grand property also boasts seven
royal suites. The launch of the hotel marked the com-
pletion of the first phase of a mammoth project which,
upon completion, will welcome 3,000 additional rooms
and suites,
RIPENING LUXURY

20. A SPIRITED
DISPLAY
Basking in the international spotlight, Qatar’s culture-
infused events sector is choreographing an irrepressible
performance of graceful finesse. Naomi Leach investigates
xemplifying the pinnacle of
economic success, Qatar is unrivalled in its
stature as a world leading powerhouse. As
such, discerning connoisseurs of luxury can
encounter an exquisitely curated destina-
tion which is accustomed to and does not
compromise on quality or refinement.
However, while relishing in its growing status
on the world’s stage, Qatar’s travel industry
stakeholders are energetically unveiling the
country’s top calibre MICE tourism creden-
tials to an elite, global audience. Revelling in
this international gaze, Qatar is showcasing
a burgeoning infrastructure complemented
by a flourishing luxury hospitality sector with
many prestigious brands in the pipeline.
With the recently opened Hamad Internation-
al Airport, an optimism pervades the travel
industry which is spearheaded by Qatar Tour-
ism Authority (QTA). Rashed Al Qurese, ex-
ecutive director, marketing and promotions,
QTA revealed that promoting events tourism
and the MICE sector is central to QTA’s mar-
keting strategy. Al Qurese noted: “Qatar has
devoted major resources to ensuring that all
the building blocks for a world class MICE
infrastructure, including both venues and
support services, are
in place to ensure that
we have the capacity
to bid for the biggest
international events.
We have already had considerable success and Qatar
has hosted some top global events in recent years.”
He continued: “Hosting the 2022 FIFA World Cup will
put Qatar into a different league in terms of events
tourism. We will become the first country in the Middle
East to stage a global showpiece event of such size and
importance. "Together with the existing and planned en-
hancements to the MICE infrastructure, Qatar’s strategic
location and other advantages, this expertise will stand
the country in good stead in reinforcing its stature as a
global centre of excellence in the events industry.”
Recognising the compelling tourism opportunity that
these large scale events represent, Marta Burdiel
Gutierrez, public relations and marketing manager, Inter-
Continental Doha reflected that that these initiatives are
enhancing Qatar’s global tourism reputation. “Hotels can
take advantage of this proactive development and con-
tribute to this by offering the right products and services
to keep up to the standards.”
Hitesh Nareda, front office manager, Zubarah Bou-
tique Hotel added: “High profile events bring in a lot of
marketing to Qatar and which in turn popularises the
place as a holiday destination and holistic venue for
hosting events and functions.” Indeed, highlighting how
Qatar’s hospitality sector is prospering from heightened
interest, Ali Moussa, director of sales – corporate, Grand
Hyatt Doha stated: “Doha is becoming one of the biggest
markets in terms of exhibitions, sports events, festivals
and conferences, and this will certainly give a boost to all
five-star luxury hotels.”
Confirming how events create the thriving pulse of the
city’s tourism traffic, Nikos Foskolos, public relations and
marketing manager, Marsa Malaz Kempinski, The Pearl
– Doha revealed that the brand seeks to capitalise on
this vibrant market by partnering with event organisers.
And pinpointing sports as a galvanising segment, Safak
Guvenc, general manager, W Doha commented: “The
high level sports events are doing an incredible job of
bringing clients to Qatar and the state is fixing itself as a
leading sports destination.”
However, Qatar is not only seeking large scale events,
with QTA actively interested in attracting smaller corpo-
rate meetings and incentives to immerse themselves
in the country also. As such, culturally inspired and
memorable incentive programmes for visiting delegates
are integral to Qatar’s uniquely authentic proposition.
Drawing on Qatar’s rich cultural ingredients, organiser
of one such upcoming event, Middle East Luxury Travel
Show (MELTS), Alexandra North, general manager, TTG
MENA – events and communications outlined: “Qatar
is currently looking to incorporate more unique local
flavours and cultural elements into its luxury tourism
offering in a bid to enhance the overall experience for
business and stopover guests.”
With tourism stakeholders committed to establishing the
country as a prestigious leading hub of cultural excel-
lence, as well as honouring and expressing its own
authentic, indigenous elements, Qatar is distinguishing
itself on a global platform. Cultural landmark Qatar’s
Museum of Islamic Art and venues such as Katara Cul-
tural Village elevate the capital’s cultural credentials and
this is expected to be reinforced by the opening of the
Qatar National Museum in 2016.
“We see an appreciation of fine art, music, theatre, ar-
chitecture, design and all the many other expressions of
culture as a vital force in fostering international goodwill
and understanding,” asserted Al Qurese.
Elucidating on the role culture plays as a tourism driver,
Foskolos concluded: “Culture is an essential element of
the tourism DNA of Qatar.”
Exuding a stylish and thoughtful interplay between
world class culture and indigenous flourishes, Qatar's
MICE performance is mesmerising global audiences.
E
20feature Qatar
menaluxury.com

22. 22feature Qatar
luxury.ttgmena.com
Overflowing with innovation and an ever chang-
ing definition of luxury, Qatar’s high-end hospital-
ity landscape has evolved once more to embrace
the arrival of a new, iconic address.
Located on The Pearl-Qatar, the much antici-
pated Marsa Malaz Kempinski will be opening its
door’s this winter season.
The hotel is expected to showcase the finest in
Arabian architecture, exuding a palatial grandeur
throughout its luxuriously appointed rooms and
suites. It will also provide a selection of the finest
restaurants and lounges in the city.
Furthermore, complementing the luxury prow-
ess of the group, already established in West
Bay and the prestigious Kempinski Residences
& Suites, Doha is due to launch a vibrant new
rooftop lounge on the 61st
and 62nd
floors of the
tallest towers in West Bay. The addition is to
gratify both residents and city dwellers alike with
a new stylish venue to unwind in.
Connoisseurs of gastronomic artistry in Qatar are celebrat-
ing the debut of Nobu Doha, set to launch at Four Seasons
Hotel Doha, in partnership with legendary Chef Nobuyuki
Nobu Matsuhisa.
The collaboration marks a significant milestone, as the
restaurant is the first and only of its kind located at a Four
Seasons in the Middle East region. Illustrating unique culi-
nary flair, the restaurant's exquisite cuisine is matched by
panoramic views of the alluring Arabian Gulf.
“Nobu is celebrated worldwide for its intuitive, highly per-
sonalised and exceptional guest service, matched by novel
dining concepts. The collaboration between these two iconic
brands will both compliment and enrich Four Seasons’
already superb amenities for our discerning guests, as
well as redefine Doha’s culinary scene as the most coveted
restaurant in the region,” noted Rami Sayess, regional vice
president and general manager, Four Seasons Hotel Doha.
Meanwhile, Matsuhisa added:” I’m very excited to finally
open our second Nobu in the Middle East. It is an honour for
me to be able to share my food and culture with different
people around the world.”
AN EPICUREAN
SENSATION
SCINTILLATING
ADDRESS
ALLURING GATEWAY
Marking the start of any discern-
ing travellers’ passage through
Qatar, a gateway to the world has
been unveiled at Hamad Interna-
tional Airport (HIA), in the form of
its Al Mourjan Business Lounge
for Qatar Airways’ Premium
passengers.
The capacious lounge boasts
10,000m2
of enthralling VIP
space characterised by bespoke
design features and unrivalled
five-star service.
HE Akbar Al Baker, CEO, Qatar
Airways Group enthused: “We
are now very pleased to be able
to offer our premium passen-
gers our new premium lounge,
which sets new benchmarks in
airport luxury and will far exceed
our passengers’ expectations.
Qatar Airways does not com-
promise on quality and the Al
Mourjan lounge is the perfect
example of this, as it is the
epitome of comfort, convenience
and five-star service that our
Premium class passengers have
come to expect from us. We look
forward to welcoming them to
this superior lounge experience.”
Passengers embarking on a
journey through Al Mourjan
will be able to experience the
relaxing ambience provided by
an abundance of natural sunlight
throughout the lounge. Spread
out over two levels, and equiva-
lent to the size of 10 Olympic
size pools, Al Mourjan can ac-
commodate up to 1,000 visitors
at a time. And guests can visit an
array of dining outlets.
Senior vice president, Qatar Duty
Free, Keith Hunter added: “At
HIA we have integrated an ele-
ment of this luxury into our port-
folio of dining outlets by offering
travellers the chance to indulge
in one-off premium experiences
such as Chocology or dining at
Soprafino – our restaurant in
partnership with celebrity chef,
Massimo Capra.”

24. 24qatar news
luxury.ttgmena.com
Luxury spectators await
the much anticipated
opening of Banana Island
Resort Doha by Anantara
due to elevate Qatar’s
high-end hospitality
scene, imminently.
The private island
resort set 11km from
downtown Doha can be
accessed by boat from
Al-Shyoukh Terminal or
by helicopter.
Offering 141 units
including premier and
deluxe rooms, Anan-
tara suites, two- and
three-bedroom private
pool villas and two- and
three-bedroom overwa-
ter villas, the resort is
also complemented by
a private marina for up
to 30 boats. Highlights of
the property include an
Anantara Signature Spa;
eight dining options; a
reef conservation centre
with a diving centre; a
nine-hole putting course;
extensive watersports
facilities; and a family
entertainment centre
featuring a bowling al-
ley and cinema. Other
facilities include a Ho-
listic Wellness Centre &
Botanical Garden.
atar is already well established at the
luxury end of the market. Our guest profile
is strongly weighted toward affluent and dis-
cerning travellers seeking a quality experience. More
than 70 per cent of Qatar’s total hotel rooms currently
rank in the four- and five-star category.
If you look at the hotels scheduled to open over the
next couple of years, it is clear that this emphasis
on luxury will be further strengthened. Names like
Kempinski, Anantara, DoubleTree by Hilton, Pull-
man, Adagio, Dusit, Melià, Mondrian and Westin will
be opening in 2015, joining the many top brands that
already have a presence in the market. They will be
followed by Waldorf Astoria, Mandarin Oriental and
M Gallery in 2016 and JW Marriott and Le Meridien
the following year. On the aviation side, the recent
opening of Hamad International Airport, and Qatar
Airways’ continued rapid expansion in terms of new
routes, frequencies on existing routes and launch of
A380 services will all reinforce Qatar’s stature in the
world of international travel.
At the same time, we at QTA will play a major role
in promoting the destination’s luxury message in
key markets around the world. We will do this both
through an ongoing emphasis on quality in our
branding, collateral, exhibitions and other promo-
tions and through specific targeted initiatives. A good
example of the latter will be the first ever Middle East
Luxury Travel Show (MELTS) to be held in Doha in
2015. Qatar will be designated as the official destina-
tion of the event.
REDEFINING
LUXURY
GRATIFYING
RETREAT
Rashed Al Qurese, executive director marketing
& promotions, Qatar Tourism Authority (QTA)
outlines how they plan on marketing Qatar’s
high-end tourism product further during 2015

25. 25
menaluxury.com
feature Oman
INVITING
ESSENCE
As the fragrance of an inescapable, indigenous
nature infuses the air, Oman garners its strength
from an innate character to present a memorable and
intoxicating blend of opulence. Natalie Hami reports
here the lush wilds of
nature and an authentic warm welcome
meet to permeate the soul of this destina-
tion, Oman rises to the fore to encapsulate
a prominent and highly desirable position
within the Middle East. It cannot be over-
looked by premium clientele in search of an
understated, unassuming, yet memorable
luxury stay.
As the Frankincense tree is nurtured only
by nature, this unique destination draws and
thrives on its natural appeal, where this pull
is gloriously enhanced by the warmth of the
Omani people.
“The locals are known around the Gulf to be
very hospitable and have maintained their
culture like no other within the region,” said
Dorien Smit, area director of sales and mar-
keting, InterContinental Hotels Group Oman.
Every sense is enchanted and brought to life
by the majestic dance between the Al Hajar
mountains, sand deserts and crystal clear
waters, while luxury properties blend and
become one with these indelible elements.
This particular practice was highlighted by
Claudio Melli, general manager, Salalah Ro-
tana Resort who noted: “The property is fully
integrated in its natural surroundings with
the waterways which connect the hotel to the
Indian Ocean, stunning white sandy beach
coupled with the banana and coconut palms.”
Oman’s culture and heritage expertly har-
monise with a visitor’s premium experience,
creating indelible memories.
Salem Al Mamari, director general of tourism
promotions, Oman Ministry of Tourism de-
scribed how their aim is to provide unforget-
table stays designed to inspire and influence
all five senses. “Our Omani hotels feature
key elements of Oman’s culture and herit-
age, which can be spotted from the Omani
touches left by the architect who designed
them, especially around the Islamic archi-
tecture such as the horseshoe arch. Oman
is famous for its frankincense trail, from the
‘luban’ trees of the Dhofar region where vis-
tors can enjoy the beautiful fragrances while
being enthralled by our all-Omani orchestra
at the Royal Opera House.”
Al Mamari enthused that this will conjure a
multi-sensory experience of Oman.
One of the most recent additions to Oman’s
luxury landscape is Alila Jabal Akhdar, a
property which almost creates a symbiosis
between nature and the building. Jork Bos-
selaar, general manager, Alila Jabal Akhdar
noted: “The resort is not secluded from the
surrounding area and culture, but rather
embraces them full heartedly.” He also
explained that the property is designed to
minimise impact on its environment whilst
maximising on the area’s outstanding natural
unspoiled beauty.
The thoughtful traveller
Drawing on nature’s elements and thus
placing itself in a most unique position within
the region, as Oman’s riches are carefully
unearthed, a particular type of luxury travel
is emerging with it.
Bosselaar noted: “Travellers most suited to
our destination resort are the ones with an
adventurous and active spirit for the un-
spoiled outdoors, and those with a thirst for
cultural appreciation and knowledge.”
For this the property has created its ‘Alila
Experiences’.
As this culture-rich destination grows in
prominence, Bosselaar explained that the
property is growing its German, UK, French
and Italian markets, as these are seeking
adventure and the opportunity to savour local
culture first hand.
Its skill in enticing the adventurer was also
noted by Hugh Fraser, director, Corinthian
Travel: “Soft adventure and activity holidays
are increasingly in vogue. Oman is in a per-
fect position to capitalise on this trend.”
With an unwavering faith, Six Senses Zighy
Bay clearly depicts that it is possible to
enhance the guest experience by respect-
ing nature. Jad Frem, director of sales and
marketing, Six Senses Zighy Bay said: “The
increase of international flights to Muscat, the
integrated campaign focusing on its natural
beauty, hospitality, luxury in authentic Omani
style and culture definitely entice the inter-
national markets that are more and more
looking for an alternate type of luxury.”
This most prominent change is in the flour-
ishing of a different type of luxury gratifica-
tion on offer in Oman.
Eric Walter, director, Hud Hud Travels pointed
out: “I think there is a gradual but marked
exodus from traditional forms of luxury
towards unique experiential luxury. What
a destination offers is becoming a more
important consideration than the fixtures and
fittings of a specific hotel.”
He noted that the significance of this distinct
Omani style of opulence is considered more
appealing to well-seasoned travellers,
who are now looking for something more
thoughtful, considerate and intelligent.
While Ingrid Hotanijaya, communications
executive, Shangri-La Barr Al Jissah Resort
and Spa additionally asserted that Oman
continues to focus on niche tourism, a quality
tourism destination rather than a mass
tourism destination.
Abdul Wahid Al Farsi, acting chief com-
munications officer, Omran, elaborated that
key projects are under study on developing
Oman’s continued tourism appeal. “[These]
would cover different fields of interest such
as the development of forts and castles and
eco-friendly resorts.”
With the creation of a symbiosis between
nature and develop-
ment, Oman is draw-
ing the keen eye of
the more discerning
elite traveller.
W

26. 26feature Oman
menaluxury.com
Delighting the visitor’s eye with the intoxicating
pairing of the panoramic ocean views and a
dramatic mountainous backdrop, Shangri-La
Barr Al Jissah Resort & Spa has announced
the opening of a stylish new rooftop lounge –
B.A.B. Lounge.
Inviting premium clientele to bask in its
relaxing environment, the B.A.B. Lounge will
provide a chic space to enjoy pre-dinner or late
night drinks, as well as a selection of canapés,
sharing platters, seafood messah or light
snacks prepared by the Bair Al Bahr kitchen
below. The design concept at the venue is to
be contemporary luxury accompanied by the
relaxing entertainment of the resort’s
resident DJ.
Mark Kirk, general manager, Shangri-La Barr
Al Jissah Resort & Spa revealed: “The B.A.B
Lounge will be a wonderful addition to our
existing range of food and beverage venues at
the resort. This will be the first rooftop lounge
in Muscat with views over both the ocean and
the mountains and this will make our venue
truly unique. The ambience created by the
stunning location makes this a very exciting
project for the resort."
A
s Oman begins to emblazon its
status on the luxury hospitality
map, Hamza Selim, CEO, Muriya
Tourism Development elucidates on
how the country’s authentic home grown
offerings are developing.
“People around the world are starting to
discover Oman and what it has to offer.
A number of propositions are topping
the list, including year-round seasonal
climate, varied tourist activities, distinct
attractions and above all a unique and
rich culture,” noted Selim.
Known for providing a sincere welcome,
Selim further enthused that the
friendliness of the Omani people is a
prime factor that counts and tourists get
to experience it from the very moment
they arrive.
He added: “Having a good time on a
getaway destination is not just about
the activities or attractions; it is about
interacting with the locals and learning
about the country through them."
With a plethora of major developments
under way including Jebel Sifah and
Salalah Beach, Muriya is expertly
capitalising on these characteristics.
“We leverage the natural beauty
surrounding our destinations and build
around it. Omani architectural design is
inspiring for local
and international
visitors alike,”
commented
Selim.
BREATHTAKING VIEWS
NATURAL MAGNIFICENCE
Often a visitor’s first glance into Oman’s unique,
luxury prowess is through its national carrier.
Usama Karim Al Haremi, senior manager of
corporate communication and media, Oman Air
reveals how the airline welcomes visitors
How does Oman Air satisfy the needs of luxury
travellers, both regional and international?
The A330’s first class seat is set within its own Mini
Suite and with just six seats in the first class cabin,
and with the two central seats each having their own
retractable screens, privacy should never be an issue,
whilst a luxurious lounge area at the front of the cabin
adds to the sense of space and relaxation.
However, Oman Air’s luxury experience is not
restricted to its inflight products and services. A
limousine service will pick up first class passengers
from their homes and whisk them to the airport in
style, where dedicated first class check-in counters,
fast-track progress through passport control and
airport security, and comfortable lounges – includ-
ing London Heathrow’s Virgin Clubhouse – ensure a
relaxed journey to the aircraft.
What role do you believe Oman Air plays in show-
casing Oman's exclusive luxury offering?
Oman Air’s outstanding luxury passenger experience
provides an excellent introduction to Oman’s exclu-
sive luxury offering. In addition to the very high quality
of its aircraft, seats, inflight catering, airport lounges
and limousine services, Oman Air enables custom-
ers to sample a little of the warm, uniquely Omani
hospitality for which the country is renowned. Oman
Air is proud to be helping to raise awareness around
the world of the remarkable beauty and rich culture
that every visitor will discover when they visit. And
because every Oman Air flight lands at either Muscat
or the southern Omani city of Salalah, all our custom-
ers have the opportunity to experience a little of what
this exceptional country has to offer.
What are your latest developments?
Oman Air is currently in the final stages of its
preparations for a major fleet expansion. Between
October 2014 and late 2018, we will receive a further
24 aircraft – three Airbus A330s, 15 Boeing B737 and
six Boeing B787 Dreamliners. Each will feature new
business class cabins, designed to further enhance
the premium passenger experience.
Q&A
People around
the world are
starting to
discover Oman
and what it has
to offer.

27. 27skiing
menaluxury.com
ENERGETIC
REFLECTIONS
here is a quandary in the world of
winter tourism: while sophisticated tour-
ists seek a slowdown from a work-heavy
schedule, there also lies within them a crav-
ing for adrenaline-fuelled action. In answer
to this conundrum, winter destinations are
redefining their approach, ensuring that the
up-tempo vibes of adventure are met with
sleepy renditions of recovery.
Tschuggen Grand Hotel is one of many elite
players that has felt this shift towards a dual
demand. Located at an altitude of 1,860m,
Tschuggen Grand Hotel is devilishly impres-
sive when it comes to satisfying both the
adventure hunter and wellness seeker.
“A winter holiday is not necessarily a ski
holiday anymore. More and more people
come in the winter for relaxation in the spa
or to enjoy winter hiking. We offer them
specials for different kinds of activities,
meeting their interests,” remarked Leo
Maissen, general manager, Tschuggen
Grand Hotel.
Switzerland itself is hailed as a pioneer
of winter tourism and has long catered to
the needs of ski aficionados. Indeed, it is
depicted as the birthplace of winter tourism,
according to Matthias Albrecht, director –
GCC, Switzerland Tourism – Middle East.
Born from a wager 150 years ago, Switzer-
land’s provinces of winter beauty, namely
Gstaad, Zermatt and Davos – led by the
famed St. Moritz – have collectively earned
Switzerland the designation of being ‘the
original’ winter destination, according
to Albrecht.
The forthcoming season marks 150 years of
winter tourism excellence and St. Moritz is
preparing to soak up the international lime-
light: “As the birthplace of winter tourism,
T
The glistening white canvas of winter tourism has, it seems, conjured a new
image – where the warmth of wellness is punctuated by strokes of cold
adventure. And it is fast becoming a most appealing masterpiece
St. Moritz is set to take centre stage. On December 6, the 150-year
winter tourism anniversary celebration will take place,” confirmed
Stéphanie Elmer, market and product communications, Tourism
Organisation Engadin St. Moritz.
A finely-tuned product, St. Moritz retains its status as a scintillating
benchmark, embracing a palate of perfectly appointed properties,
imbued with deliciously exclusive services, a density of gastronomic
hotspots and a wealth of facilities – all set against an epic master-
piece of a backdrop.
Changing curves
It is then unsurprising that such a product is tipping the priority lists
of travellers from the region, particularly from KSA, Kuwait, Oman,
Qatar, Bahrain and the UAE. Albrecht noted that the Middle East
market is among Switzerland’s leading incoming feeders, with the
majority – 77 per cent of the total share – visiting during the summer
months. However, in line with the drive to
expand the season – addressed at this year’s
World Congress on Snow and Mountain Tour-
ism – Albrecht noted that the winter months
are witnessing a rise in regional numbers.

28. 28skiing
menaluxury.com
Likewise, Kempinski Grand Hôtel des
Bains saw an increase of 24.4 per cent
from the GCC during winter 2013/2014,
as reported by the property’s group and
event manager, Karin Kroess. With high
service standards at its core, the property
is ticking the right boxes for the region’s
travellers. Kroess expressed: “Kempinski
Grand Hôtel des Bains is keeping the ser-
vice standards on the highest level and
we question ourselves daily to improve
quality and standards.
“Every season we implement new and
innovative ideas focusing on F&B and
Spa to offer guests something new and
unexpected, while continuing with the
best proven traditions. The Kempinski
DNA, with our individual luxury approach,
differentiates us from the other luxury
hotel products.”
Tschuggen Grand Hotel is also feeling
an uptick in MENA travellers, aided by its
cooperation with Dubai-based profes-
sionals. Maissen elaborated: “We work
together with tour operators and online
channels in our focus markets and pro-
mote the new connection of the ski area,
Arosa Lenzerheide, as well as the USPs
of our hotel.”
A fledgling on Switzerland’s tourism map,
W Verbier is looking forward to captur-
ing its own share of the MENA market,
according to Pierre-Henri Bovsovers, the
property’s general manager. “Due to the
location and being the first international
hotel chain in Verbier, we have a wide
clientele: trendsetters looking for what’s
new, and local and international jet-
setters who appreciate design, luxury and
the high-end whatever/whenever service.
MENA is a clientele base we look forward
to growing as we continue to make our
mark in Verbier.”
Slated as one of the hottest ski resorts
in Switzerland, Verbier has played an
influential role in the property’s design, as
have the changing demands of travellers.
Bovsovers explained: “One of the biggest
trends we are seeing is the new genera-
tion of global elite travellers from both
generations X and Y. Their approach to
luxury is less formal, more personal and
defined more by their interests and mind-
set than their geography and demograph-
ic. This new global traveller is multina-
tional and cross-generational, mobile and
jet-setting, so we are adapting to these
consumers’ changing needs.
For us, it is imperative to be in the know
of what’s new/next, which is also a
fundamental pillar in W Hotels’ brand
philosophy.”
This need-to-
know approach is
evident across the
Starwood Hotels &
Resorts portfolio, with St. Regis Aspen, Colorado, also
keeping a sharp eye on the latest trends. “The biggest
thing we’re seeing from the up-and-coming genera-
tion is that they want to be able to have these exclusive
experiences and have access to things you can’t get by
just walking in the door. Everyone has money, but they
want a truly unique experience,” remarked Justin Todd,
director of sales and marketing, St. Regis Aspen.
In line with this, the property has rolled out a series of
initiatives. “We offer unique experiences such as our
Heli Skiing adventure and our doggie skijoring pro-
gramme. We also work to focus on the non-skier and
provide interesting experiences for them to partake in
while in Aspen and at the resort.”
Being aware of trends is fundamental for veterans and
newcomers alike, as they can truly shape the future.
Berkshire Mountain Club, a Catamount Ski Resort
Hotel, is being planned for Copake, New York, bringing
159 units to the base of the 75-year old ski mountain
located near the border with Connecticut. This project,
developed by Rock Solid Development, BBL Construc-
tion Services and Catamount Ski Resort, will feature
vacation residence units with facilities of an upscale
hotel, including a spa, swimming pool and fitness
centre, according to Harry Freeman, developer, Rock
Solid Development. “The ski industry is changing. It is
becoming more about the amenities that people expect
to be available at the base of the mountain.”
The ability to deliver multiple activities is proving a
powerful advantage. And nowhere is this more appar-
ent than in Japan, which offers over 600 ski resorts,
with some of the best located in the Hokkaido, Nagano,
Niigata and Tohoku regions. And when travellers want
to give the slopes a rest, they can dip into an onsen
(hot spring), take in a festival or savour the
local cuisine.
With domestic competition at a high, Niseko
Village – recently voted as the World’s Best
Ski Resort in Japan – is upping the ante, as
Kylie Clark, head of PR and marketing, Japan
National Tourism Organisation explained:
“YTL Hotels have just launched a collection of
townhouses, KASARA Niseko Village Town-
house, opening this December, each show-
casing the latest in contemporary Japanese
design embracing the Shibumi style aesthetic.
Each townhouse offers ski-in ski-out plus a
traditional tatami room and fantastic facilities
such as the spa and onsen.”
A hub of activity, the Niseko-Hirafu village is
also set to welcome the 94-unit Ki Niseko in
December. According to Chris Pickering, its
general manager, the location of the resort
is its USP. Experienced skiers will have easy
access to the ski lift, and with Gondola Snow-
sports – the new International Ski School of
Niseko-Hirafu resort – less than 50m from
the door of the private ski valet, beginners will
also be able to equally enjoy the experience.
A matter of practicality
While the demands carving their way through
the ski segment twist and turn, there is one
need that remains constant: practicality.
With a distinct focus on improving efficiency
and the experience of its passengers, Munich
Airport has stepped up to this crucial mark
by teaming up with Lufthansa this year to de-
velop and launch the ‘Mountain Hub’ market-
ing campaign.
Munich Airport is well positioned as the ideal
starting point for fast and comfortable travel
to nearby ski resorts. Upon arriving at Ter-
minal 2, travellers are faced with a plethora
of options to unwind, shop and dine. With a
practical porter service in place as well as
special check-in counters at Terminal 2, ski
enthusiasts travelling with outsized luggage
will be sure to find the overall experience
significantly and considerably improved.
“Our transfer bus partners SMS and Four
Seasons Travel pick up ski travellers directly
at the respective terminal and chauffeur them
to their hotel doors. Both shuttle service
companies also offer VIP buses for high-end
demands,” explained Corinna Born, director
international media relations, corporate com-
munications, Munich Airport. “Those passen-
gers who care for luxury treatment can travel
via Munich Airport's VIP wing, where skis and
luggage will be handled/checked-in comfort-
ably by assistants.”
And so the winter tourism experts have this
quandary wrapped up. From the glistening
white peaks to their bistro-lined bases, the
industry’s best continues to carve out the
most unique experiences of contrast, where
exhilaration meets relaxation.

30. 30profile
menaluxury.com
Classically in vogue, Guido Polito, CEO, Ba-
glioni Hotels reveals the company’s timely and
contemporary developments to Natalie Hami
How has luxury changed since the establishment of the company
and how in turn do you interpret the luxury experience through
your properties?
Baglioni Hotels proudly celebrates its 40th
anniversary this year.
The Collection’s first hotel opened its doors in 1974 when Roberto
Polito built his first establishment in Punta Ala, Tuscany (Hotel
Cala del Porto). After this first step, he started working with his
wife Lisa to develop a unique concept of hospitality in terms of life
experience: a journey in the Italian style through its culture and
various traditions.
The company’s brand management is implementing a series of
strategic actions with a focus on rebranding activities following
close analysis of its offering and positioning. The payoff ‘Luxury
with an Italian touch’, which has made the Baglioni Hotels brand
internationally recognised in recent years by emphasising the key
values of hospitality, luxury, Italian style, personalised services,
prestigious locations and historicity of his dwelling, has given way
to a new definition of hospitality.
The desire to put more and more emphasis on the guest’s hotel
experience, led to the review of the company’s brand values that
have become: unforgettable experiences, uniqueness, Italian hos-
pitality. ‘The Unforgettable Italian Touch’ sounds like the
promise of a one-time experience of the highest value,
unique, and making every guest feel special, in true
Italian style.
Our hotels are like our home; they are elegant and
discreet yet open and alive, made up of people who, together with our guests, seek
experiences for which it is worth undertaking a long journey. This is the new con-
temporary concept of luxury for Baglioni Hotels.
Baglioni has long since been associated with quintessential, classic luxury, how-
ever the opening of the UK property marked a transition. Can you please explain
this change and how it has paved the way for the concept of future hotels?
Baglioni Hotel London marked a turning point in the design concept of the group, be-
ing one of the most significant examples of the new generation running the company.
Its innovative and chic style has reinvigorated the image of the brand thanks to a
close attention to detail, the careful selection of materials, and a constant balance
between tradition and modernity, in the search for a less formal and more subtle
vision of elegance and hospitality. This new concept of contemporary luxury is aimed
at an increasingly demanding public that is attentive to new trends, such as our most
exclusive suite – Roman Penthouse – a 590m2
apartment with the best panoramic
view of the Eternal City.
How will Baglioni Marrakech compete with homegrown luxury brands in the
region and do you have any further plans for openings within the MENA region?
We are looking to expand our PR activity in the Middle East and are in the process of
creating joint ventures with some of the fine luxury Italian brands already established
in the region. Italian brands are perceived in the highest regard in the Middle East
particularly among the young generation who make regular shopping trips to our
property ’The Carlton Hotel Baglioni’ which is in the heart of Milan, the fashion capital
of the world. The young men in particular are aficionados of famous Italian cars such
as Maserati and Ferrari so we are establishing a social media platform to connect
with these young upwardly mobile travellers through our strong connection with
these brands. In fact, we have noted that Venice and Florence are already becoming
popular destinations for young Middle Eastern honeymooners.
How are you engaging the young affluent traveller?
The new course of Baglioni Hotels’ communication, increasingly present on and
orientated towards the Internet and social networks, aims to interact with users in
a fresh and engaging way. Thanks to the ability of each hotel to live in harmony with
their city and act as a meeting point between art, culture, fashion and intellect, the
content offered on the major social networks, but also through the blog ’Italian Talks’
of which Baglioni Hotels is the proud publisher, will be newer and of ever
increasing quality.
Q&A

31. Experience
A GOLDEN
ADVENTURE

32. 32
to pan for my own gold, which I was allowed to
keep. Little did I know that the following day I
would have yet another opportunity to pan for
gold whilst sitting with my feet in Gold River – a
soothing experience.
Highly fitting for the adrenaline junkie, within the
carefully planned itinerary, Kakslauttanen Arctic
Resort offered the opportunity to enjoy an ATV/
Quad biking expedition on day two. A memory
that I will savour was the freedom afforded to me
to roam the dense Lappish woods and distinctly
majestic vistas while encountering the graceful
reindeer playfully weaving in and out of the trees.
To unwind after this adventure, I relished a
traditional outdoor lunch around a crackling
fire, with homemade delicacies such as mouth-
watering salmon and potato soup, freshly caught
trout, homemade berry cake, hot coffee and
tea. This delectable lunch was complemented
by the beautiful voice of a renowned Sami (the
indigenous Finno-Ugric people inhabiting the
Arctic area of Sapmi) singer, who serenaded the
crowd with joik, a traditional Sami form of song.
apland offers a refreshing
tonic to the traditional definition of luxury
that elite travellers may be familiar with,
instead providing an authentic experiential
opulence designed to enchant.
This magical Nordic region is an ideal
escape for the high-end MENA traveller
in search of an alternative experiential
expedition. And I can confidently express
this sentiment because I was lucky enough
to experience this destination first hand,
having been invited to be part of a Midnight
Sun familiarisation trip organised by the
unique Kakslauttanen Arctic Resort; a resort
most well-known for its glowing Snow Igloo
winter accommodation offering.
While one might instantaneously associate
the Lapland region with snow, I was able
to discover another version of this fairytale
expanse during the summer (a season
which graces the verdant lands for just two
months a year).
Conjuring an otherworldly glow, the intense
summer sun illuminated my stay for 24
hours a day. As my
seamless Finnair
flight prepared to
land at Ivalo Airport,
I was in awe of the
epic view of luscious, dense greenery and striking
blue lakes appearing before my eyes.
Upon arriving at Kakslauttanen Arctic Resort, I was
greeted by the welcoming staff who personally
accompanied me to my authentic log cabin in the
woods. The accommodation boasted incomparable
facilities such as a personal sauna and a fireplace,
a rocking chair, a sitting area, a large bathroom, a
kitchenette and an extremely comfortable bed.
Within walking distance was the resort’s rustic Log
Restaurant; an outlet designed in accordance with the
beautiful architecture of the surrounding log cabins.
The restaurant invited me each morning and evening
with delectable, authentic indigenous cuisine and
friendly, warming service.
NORDIC ESCAPE
Marking the start of my extraordinary adventure
was my first activity, Husky Hiking in the Kaunispää
Fell. I was handed the reigns of my very own husky,
Vera, who accompanied me during a picturesque
excursion, led by two friendly guides who carefully
explained how to control and interact with the
huskies. At the pinnacle of Kaunispää, one can only
express utter admiration for the breathtaking natural
landscape laced in wild berries, some of which are
edible, as well as its sweeping flora.
Soon after my hiking experience, I was whisked
off to the Gold Prospector Museum in Tankavaara.
With gold forming a fundamental part of Lapland’s
history, the museum clearly depicts everything a
visitor needs to know about the region’s deeply-
rooted infatuation with gold. Mesmerised by the
glittering element before me, my educational tour of
the museum was complemented by the opportunity
L
A GOLDEN
ADVENTURE
Emanating a natural beauty that can melt the heart of every visitor,
Lapland in Finland promises a tranquil environment to those
yearning for a picture perfect haven to soothe the soul, yet it can
simultaneously offer an action packed itinerary for those craving
adventure, adrenaline and unique cultural immersion
luxury experience
menaluxury.com
for premium travel professionals
Experience
By TATIANA TSIERKEZOU

33. 33
This magical
Nordic region is
an ideal escape
for the high-end
MENA traveller.
Closing that part of the day was a horse-
drawn wagon ride and horseback ride,
which was followed by a visit to the husky
quarters, a meet and greet at Santa Claus’
home and a tour of the vast West Village
of the resort.
Upon my return to my cosy log cabin,
I changed and headed towards one of
Kakslauttanen Arctic Resort’s three smoke
luxury experience
menaluxury.com
a Lemmenjoki River Cruise, which was followed by a
short hike to the Ravadas Falls. Following another
picturesque, tree-lined river hike through the wilderness,
an enjoyable lunch of reindeer soup, cake and coffee by
the fire were elevated by compelling stories of reindeer
herding, traditional Sami joiking and some reindeer feeding.
Concluding my Lapland adventure on an educational
note was a visit to the Siida Sami Museum and Nature
Centre. The museum depicts Sami history and culture
as well as the nature of the northern part of Sapmi in
an encyclopaedic manner, with installations and many
interactive features.
Following one last meal at Kakslauttanen Arctic Resort’s
Log Restaurant, at 23:00 we made our way back to our
first activity spot, Kaunispää Fell. Here I experienced the
hauntingly exquisite Midnight Sun. Words cannot even
begin to articulate this fascinating spectacle, which is
to be forever ingrained in my memory.
Inspired by this rare indulgence
in nature’s splendour, my visit to
Kakslauttanen Arctic Resort offered
a simple, yet so uniquely beautiful
experience, in its entirety.
saunas by the river, which was
within walking distance. Having
relaxed and revitalised my mind and
body after a busy day of activities,
I proceeded to jump into the
Kakslauttanen River to cool off and
bathe in its still, crystal clear waters.
A MEMORABLE CONCLUSION
The last day of my once-in-a-
lifetime adventure comprised of
something extra special. Following
a coach journey, the unmitigated
serenity before my eyes took the
words from my mouth. Before me,
was the untouched Lemmenjoki
National Park.
Welcoming and briefing me on the
history of Lemmenjoki was the
Paltto Saami family, who acted as
informative guides and hosts during
my adventure. Enjoying the wind
flowing through my hair, I revelled in

34. 34luxury experience
menaluxury.com
akslauttanen Arctic Resort offers
unique experiences all year
round. During the winter, sleeping
under a million stars and viewing the
dancing Northern Lights is a truly inspiring
experience and, during the summer season,
admiring the Midnight Sun from the top of
a mountain in the middle of the night is an
unforgettable moment.
Our accommodation comprises the
unique Glass Igloos, offering normal room
temperatures, cosy log cabins from two up
to 10 people, luxurious Queen Suites and
Arctic Snow Igloos.
We offer the largest Log Restaurant in
Finland, Glass Igloos Bar, piano bar and
conference facilities in Celebration House,
as well as the Snow Chapel for weddings,
Snow Restaurant, Ice Gallery and Ice Bar.
We also boast the world´s largest smoke
sauna which can accommodate 100 guests.
Santa lives in West Village, only five
minutes away, offering a winter wonderland
experience. During our organised visits,
the elves show guests around the area,
visiting Smith Elf's Hut, feeding the reindeer,
enjoying a hot drink and, naturally, visiting
ENDLESS
ENCHANTMENT
Jussi Eiramo, director,
Hotel Kakslauttanen reveals
how Kakslauttanen Arctic Resort
is the ideal all-season luxury
escape for the MENA visitor
Santa himself in his home. All the guests can take
their own photos and videos with Santa.
People are always happy to experience
something unique, as well as having a holiday
in the middle of the forest, almost disconnected
from the daily hustle and bustle of life.
Kakslauttanen Arctic Resort offers a break,
allowing for rejuvenation, so visitors go back
ready for new challenges.
ESSENTIALS
FOR VISITING
KAKSLAUTTANEN
ARCTIC RESORT
The resort offers a versatile venue, Celebration House,
perfect for a wide variety of events, and fully equipped
with the very latest in audio-visual equipment. The
venue is able to accommodate over 250 guests and is
suitable for launches, conferences, concerts and
weddings, and boasts a dramatic hydraulic floor in the
main hall.
Those seeking an unconventional wedding can revel
in Kakslauttanen Arctic Resort‘s unique offering. The
couple can opt for a nightless summer wedding,
celebrating under the midnight sun, or a winter service
beneath the Northern Lights. As for accommodation,
the resort offers the beautifully appointed Queen Suites
and a highly-luxurious Wedding Chamber.
Only 250km north of the Arctic Circle, this stunning
family hotel is a mere 30-minute drive from Ivalo
Airport. Finnair and Norwegian Air offer regular
services between Helsinki Airport and Ivalo Airport.
A Visa is required for travellers hailing from the MENA
region. Travellers may apply for a visa outside of
Finland from a Finnish embassy operating under the
Ministry for Foreign Affairs of Finland.
+358 166 671 00☎
KAKSLAUTTANEN, FI-99830 SAARISELKÄ, FINLAND
www.kakslauttanen.com
HOTEL@KAKSLAUTTANEN.FI
GETTING THERE
CONFERENCES
& EVENTS
WEDDINGS &
HONEYMOONS

36. 36
NATURAL
SPLENDOUR
Africa’s luxury travel sector is enthralling visitors with its vibrant and dynamic
majesty. Panayiotis Markides showcases the continent’s colourful flair for
offering captivating high-end incentives
haracterised by expanses of uninter-
rupted wilderness and fauna, as well as sprawling
with burgeoning urban landscapes, Africa boasts a
plethora of luxurious opportunities.
And with the continent’s exceptional capacity to pro-
vide opulence that is unique unto itself, from its most
southern tip, to its most eastern coast, all the way to
its most western cape, Africa illustrates its growing
prominence in its MICE offerings, most notably in the
incentive arena.
Indeed, in line with this promising development,
Cape Town in South Africa recently played host to
the inaugural Africa Travel Week,
proving that Africa’s southernmost
city has the capability to success-
fully host world-class events.
Enver Duminy, CEO, Cape Town
africa
menaluxury.com
Tourism explained the city’s confidence when
it comes to welcoming the luxury market. “It
is very easy to feel close to luxury in Cape
Town, and one of the reasons it is such a
popular destination is the fact that there is
extraordinary value for money to be found
along with an abundance of beauty, good
food, exciting experiences, spas, bespoke
creations and luxury global retail brands.”
Examining the continent’s numerous luxury
offerings and brandishing an aptitude for
exciting the incentive industry, the questions
remained, how do the two go hand in hand,
and how can Africa’s various stakeholders in-
centivise MICE travellers to hold their events
on the continent?
Unadulterated experiences
The African continent's high-end tourism of-
fering is gloriously forged and sculpted by its
greatest asset: Mother Nature.
Lianne Kelly-Maartens, international
marketing manager, Sun International de-
scribed how the group’s property, The Royal
Livingstone Hotel utilises its sense of place
in Zambia impeccably: “Zambia is the real
Africa: wide and unspoilt, etched with dusty
roads, great valleys and vast tracts of unde-
veloped land. With splendid wildlife, wide-
open spaces and incredible wilderness, the
country is a real discovery for the luxury
traveller, and with three main national parks
as well as many smaller national parks,
the high-end visitor has plenty of options to
choose from.
“The Royal Livingstone Hotel defines this
luxury experience in its prestigious location
on the Zambian side of the Victoria Falls –
one of the Seven Natural Wonders of the
World. The hotel has an exclusive private
entrance to the Victoria Falls – the distant
sound of it cascading into the Bakota Gorge
in an awe-inspiring, crashing curtain of
C

37. The African
continent's high-end
tourism offering is
gloriously forged
and sculpted by
its greatest asset:
Mother Nature.
water can be heard from the hotel – a unique
experience in Zambia. The Royal Livingstone
is perched on the banks of the Zambezi River
within Victoria Falls National Park.”
Across the plains, on Africa’s tropical west
coast, Philippe Moreau, head of tourism, Bom
Bom Island Resort and Omali Lodge Boutique
Hotel illustrated how Principe Island grati-
fies visitors, where its lush, exotic rainforest
beach setting takes centre stage: “Blissfully
unspoiled, Principe Island is located in the
Gulf of Guinea and in part of Sao Tomé and
Principe. Sao Tomé and Principe is fast be-
coming one of the most exciting experiential
luxury destinations in West Africa with a very
strong focus on responsible tourism.”
Moreau further noted that the key to offering
the most high-end experience possible at the
resorts lies in ensuring that guests are
surrounded by nature.
In contrast to the tropical environs of West
Africa, East Africa utilises its golden savannah
and roaming wildlife to create an unforget-
table epicurean experience. Rosemary
Mugambi, regional sales and marketing
director, Serena Hotels described: “Over time
East Africa has progressively developed into
a destination that caters for multiple levels
of travellers including the high-end market,
especially given its unique position of being
both a beach and safari destination blessed
with natural wonders, beautiful locations and
warm hearted people.
Mugambi remarked that continuing the
development and improvement of hospital-
ity products and services that meet the high
expectations of the high-end leisure and
business travellers in the region is indicative
of growth of the sector in Africa.
Antonia Glenn, international sales director,
Cheli & Peacock Safaris reinforced the senti-
ment and noted: “Kenya is a wonderful safari
destination, unlike anywhere in Africa. It is a
world class destination – we have some of
the finest boutique properties, best wildlife
and a huge variety in landscape, habitat and
local culture.”
With such incomparable and abundant natural
assets, it comes as no surprise that African
destinations make for exceptional incentive
offerings during corporate and MICE business
trips, to which delegates are expertly and
uniquely catered to.
Dedication supreme
Hailing South Africa’s Johannesburg’s inimi-
table and diverse elite incentive appeal, Laura
Vercueil, PR and communication manager,
Johannesburg Tourism remarked: “As one
of Africa’s leading cities, Johannesburg is a
trendsetter in terms of high-end lifestyle and
consumer events, activities and experiences.
The metropolis is a multi-cultural hub for
fashion, the arts, culture, music, entertain-
ment, dining out, shopping and sporting
events. High-end incentive groups enjoy
the varied entertainment and lifestyle scene
which includes cuisine, shopping (global pre-
mium clothing brands, gold and diamonds),
golfing, sightseeing and destination spas.”
Vercueil additionally revealed the city’s MICE
capabilities: “The City of Johannesburg can
comfortably host any event from small, pro-
fessional meetings to global conferences and
sporting events. There are approximately 130
venues in Johannesburg, varying in capacity,
including the four biggest which are capable
of accommodating over 5,000 delegates.
Moreover, we have the accommodation stock
to match.”
Featuring a portfolio of boutique properties
across the continent, Annie-Claude Bergon-
zoli, director, Relais & Châteaux Africa and
Indian Ocean Islands Delegation spoke about
the importance of the incentive market to the
group’s hotel offering: “We have found that,
during all the annual workshops we conduct
and trade fairs worldwide, keen interest in Af-
rica and the Indian Ocean islands is constantly
growing year-on-year. People are keen to
explore the many unique opportunities within
our region and at our member properties.”
She expressed the group’s notable profes-
sionalism which frequently sees guests
returning. Bergonzoli commented that the
group sees many guests travelling on busi-
ness and then returning with their families
once they have had a taste of what is on offer
at the properties, and added: “With AtholPlace
boutique hotel in Johannesburg, it’s even
more convenient for guests to have a base in
which to explore the region.” She further re-
marked that the group’s main feeder markets
consist of visitors from Europe and the US.
Speaking on behalf of Sun International’s
SUNLUX Collection, Kelly-Maartens described
how the company relishes the MICE market:
“The business and MICE markets are booming
for the SUNLUX Collection as a whole: The
Table Bay Hotel in Cape Town, the Palace of
the Lost City in Sun City, and the Maslow Hotel
in Johannesburg.” According to Maartens, the
continued growth in interest in MICE pack-
ages and also from business travellers from
the Middle East region as well as China, India,
Australia and Europe, highlights the conti-
nent’s rising potential.
Kelly-Maartens further revealed that the
group’s priority is to ensure each MICE del-
egate or business traveller has an authentic
African experience, but still has a piece of
home with them.
An entire continent dedicated to exceed-
ing expectations ensures Africa’s travel
sector can harness its pristine natural gifts,
fuelling its luxury of-
ferings, and likewise
growing its incen-
tive capabilities in
strength year by year.
37africa
menaluxury.com

38. 38profile
menaluxury.com
Inspired by a classic elegance, Christopher
Cowdray, CEO, The Dorchester Collection shares
with Naomi Leach how the brand continues to
gratify the upper echelons with its distinctive style
What key elements distinguish The Dorchester Collection in the high-
end hospitality sector?
Our legendary addresses are in key cities but our company is built on the
iconic value of the hotels in our portfolio. This distinguishes the company
and that is complemented by high levels of service in our organisation.
We invest very heavily in our people to make sure that our service levels
are exceptional and memorable. We also invest heavily in the physical
side to make sure that they are always up-to-date. We partner with some
of the world’s best chefs and designers. These partnerships are really
key to ensuring that we have the best of the best.
How do you define a luxury experience through your own spectrum
of business?
The experience is authentic to the city which you are in. Our focus is not
just on delivering an efficient service but one that creates an emotional
attachment. There is an engagement in our guests’ experiences that
is the key.
As a hospitality industry veteran, with a wealth of interna-
tional experience, which regions do you feel are ripe for
luxury development? Does The Dorchester Collection have
plans to expand in any new destinations?
We are looking at key cities in Europe where we are not repre-
sented and particularly, New York City. We are going more for the Far East
– Singapore, Beijing, Tokyo and Sydney. We’d like to expand the brand in
China, which is getting representation in a rapidly growing arena. We are
also looking at Dubai, Abu Dhabi and Qatar.
How important is the Middle Eastern market to The Dorchester Collec-
tion? And how are classical destinations retaining their luxury status
in the face of the challenge of emerging new luxury hotspots?
In the Middle East region, it’s most likely to be a new build. We are very
actively looking at sites within the next year and will be making some
announcements.
The Middle East is a very important market to us. Many of our customers
and guests are very loyal. Royal families stay with us in Paris and London
where we have iconic hotels. These families have stayed in and experi-
enced luxury, and therefore, our hotels are well received. A high number
of rooms are suites and we have the location, reputation and service – all
of these aspects are very important. Key cities will never go out of favour.
There is new competition coming into these cities but as long as we are
managing our properties to a very high standard and are delivering an ex-
perience that travellers are looking for, then our key cities such as London,
Paris, New York and Geneva are always going to be successful.
What are the latest trends that you are witnessing from the discern-
ing luxury traveller and how in turn are you responding to these new
demands?
Key trends include is dining experiences or facilities that offer guests
great or exceptional dining experiences and culinary journeys. What we
are doing is working with world renowned chefs to be able to ensure that
our guests are having an amazing experience. Three of our hotels have
three-star Michelin chefs and this is a very important aspect. For bars we
have a formal approach and through this dynamic, we attract also the local
community. The F&B offering is aimed at the local community as well as
the hotel guests, and they feed off each other. It becomes a destination
for both.
Also, these days technology in hotels has to be relevant. This is the ap-
proach that we take, technology must be relevant to our guests' needs, not
just purely from an efficiency point of view. Our technology has to support
the guest experience.
Q&A
MEET... CHRISTOPHER COWDRAY
What has been your ultimate luxury experience?
Travelling from New York City, the US to Southampton, the UK with my
wife on the Queen Mary II. We stayed in a beautiful suite, dined in a nice
restaurant and spent most of our time together in the fresh sea air. The
whole experience, leaving NYC and sailing past the Statue of Liberty
was truly amazing.
What is your favourite destination to escape to?
Nepal, up in the mountains, where you are out of touch with no tel-
ephones or emails able to reach you.
What three little luxuries do you always carry with you or seek on
a trip?
One thing I always seek is a seamless journey from the check-in, to the
flight, to the stay in the hotel. I also like a phone charger near the bed
and an espresso machine in my room to make myself a coffee.

39. ILLUMINATED
JOURNEY
A radiant realm lusted after by those devoted to
travel imbued with indulgence, the retail industry
has reimagined itself to incorporate experiential
encounters, adding an intensified sparkle to the
thrilling adventure. Tatiana Tsierkezou reports
destination, showcasing its
retail prowess will undeniably entice the con-
temporary shopper – an individual seeking
an incomparable retail expedition.
This distinguished shopping enthusiast
wishes to revel in lavish products, the very
latest fashion and state-of-the-art electron-
ics, supplied by the most respected brands.
But something has shifted in the world of
shopping. The new wave of traveller now
yearns for more – an enlightening experi-
ence that will fulfil all of their needs as a
shopper as well as those as a curious tourist
in an unfamiliar destination. Experiential
shopping, an amalgamation of retail therapy,
wellness, adventure and culture, is now the
whisper on everyone’s lips, an experience to
revolutionise and add a scintillating sparkle
to the retail industry.
A dazzling synergy
Dubai, the glittering high-rise metropolis, is
renowned for its impressive and elevated re-
tail portfolio. In recent years, it has welcomed
an influx of tourists specifically visiting to
relish in its international collection of outlets.
With approximately 70 per cent of its high-
end clientele visiting for retail purposes,
Dubai’s ultra-luxurious Kempinski Hotel Mall
of the Emirates, linked to the ever popular
Mall of the Emirates, holds shopping close to
its rhythmically beating heart.
Konstantin Zeuke, general manager, Kem-
pinski Hotel Mall of the Emirates explained:
“We work very closely with Mall of the Emir-
ates to ensure the best experiences for our
guests. We have several partnerships with
leisure agencies in Dubai and luxury shops
from the mall, thus, promising our guests
an unforgettable stay with us.” Zeuke further
elaborated that the upscale property enjoys
the support of the Dubai Government, as well
as further backing from Dubai Tourism and
Commerce Marketing (DTCM).
In a bid to cater to the discerning needs of
those seeking a shopping haven, comple-
mented by a dash of adventure, Kempinski
Hotel Mall of the Emirates has meticulously
crafted the perfect recipe.
Offering a multi-generational adventure, Zue-
ke revealed that one of the hotel’s bestsell-
ers is its ‘We are Family’ package, combining
entries to Ski Dubai
and Magic Planet, VOX
Cinema tickets and a
Mall of the Emirates
shopping voucher.
39retail therapy
menaluxury.com
A