The definitive guide
A mind-blowing recipe to become
the leading omnichannel retailer with Magento.
Formulate a winning
Magento omnichannel retail

Table of Contents
Chapter 1: Prepare your omnichannel approach on Magento
Why Magento retailers should adopt the omnichannel approach. 5
The shift in customers’ shopping behaviors. 5
The need for a centralized system to manage multi-channel sales. 7
What consumers want from an omnichannel shopping experience. 8
Consistency across sales channels. 8
Flexible order fulfillment options. 10
Personalized experience. 11
How Magento leads you to omnichannel. 12
Sales activities 14
Why it’s important
Key requirements
Capability of Magento and its ecosystem.
14
15
16
Loyalty & Customer management. 18
Why it’s important 18
Key requirements 18
Capability of Magento and its ecosystem. 19
Inventory & Warehouse Management. 20
Why it’s important 20
Key requirements 20
Capability of Magento and its ecosystem 21
Procurement
Order fulfillment
23
23
23
Why it’s important
24
Key requirements
24
Capability of Magento and its ecosystem
Why it’s important
Key requirements
Capability of Magento and its ecosystem
24
Reports & analytics
25
25
26
To sum up 28

4
Chapter 1: Prepare your
omnichannel approach on Magento
Pursuing omnichannel retail on Magento isn’t for everyone. To achieve
omnichannel, you need to meet customer expectations by upgrading crucial
business operations. Then, let’s consider Magento capabilities, including its core
and ecosystem, in meeting your goals. With this information in hand, you’ll have
the right preparations for your omnichannel success.
If you haven’t rolled out any omnichannel strategies by now, you’d better get
started soon.
Omnichannel, in short, is to ensure consumers easily and seamlessly go from one
channel or device to another to make a purchase.
89% of existing customers are retained by companies
with omnichannel engagement strategies. The number
is only 33% for companies with weak omnichannel
engagement. (1)
Multichannel vs omnichannel retail 2
(1) Khalid Saleh, The State of Omnichannel Shopping – Statistics and Trends
(2) SnapRetail Guest, Omni-Channel vs Multi-Channel – Which One And Why, 2019

Building omnichannel retail on Magento is not for everyone. It’s recommended for
Magento retailers who have:
Sales operations set up well and running stably
Budget is not strictly limited
Why is this the case? Going omnichannel isn’t an overnight process, but a long,
costly, and complex one:
Startups and small-sized businesses may face higher risks in pursuing omnichannel
from the start. The best strategy is to go with multichannel first, then aim at
omnichannel when they feel confident in their resources.
Within the scope of this Magento Omnichannel Retail guide, we will focus on
building omnichannel retail on Magento Open Source version (previously known
as Magento Community). Knowing the possible challenges and Magento
capabilities will prepare you for your omnichannel success.
1. Why Magento retailers should adopt the omnichannel
approach
A. The shift in consumer shopping behavior
Omnichannel unifies sales and other operations on all channels. Retailers
with weak sales operations need to focus on the bottom line to sustain their
business. It’s hard finding the time to spot and improve the loose wheel.
Omnichannel requires considerable investment, especially in an order
management system. Hence, your budget should be flexible enough to
cover the losses before actually seeing results.
5 (3) Think with Google, New Research Shows How Digital Connects Shoppers to Local Stores, 2014
85% of customers begin the purchase process on one
device before finishing it on another. (3)

6
Thanks to the exposure of smart devices and the internet, consumers can easily
find all the information they need. Whether it’s product specifications, buying
policy, or supplier comparison - all are available within a few clicks. Even better,
they can buy a product online and get it delivered to their home. Consumers can
make the purchase whenever and however it’s convenient for them, without
restriction to a place or method.
Moreover, modern consumers are “channel-blind”.
They only care about getting the product and service they need, no matter how
many channels or devices they use to shop. Each of these channels is
interconnected to provide a seamless purchase journey. Consumers want no gaps
or misalignment when navigating from one channel/device to another.
The lines between offline and online shopping experiences are
increasingly blurring (4)
(4) Larisa Bedgood, The First Step on the Road to Becoming a Multi-Channel Marketing Expert, 2015

7
47% of customers are willing to shop at a competitor
if they continuously encounter poor customer
experience.(5)
As a result of higher customer expectations, Magento retailers are encountering
two huge challenges. You need to deal with fast-paced competition and innovate
technology solutions to manage your retail business at the same time.
The growth of mobile and social preferences has led to intense retail competition.
When information is transparent on the internet, consumers can easily find,
compare, and accept offers from different suppliers. They have a variety of
choices to buy from instead of retaining their loyalty with a specific brand. If you
can’t provide a satisfying experience, they’ll leave.
From another perspective, retailers now have more chances than ever before to
increase sales. Online or on the street - there are several ways to catch the
attention of your prospects. Consumers shopping via multiple channels have a
30% higher customer lifetime value than single-channel shoppers.(6)
In short, in the omnichannel era, retailers have new opportunities to get potential
customers, but also to lose customers to competitors if they can’t meet their
expectations.
B. The need for a centralized system to manage multichannel
sales
(5) Jenn Vande Zande, 47 Percent Of Consumers Will Abandon Your Brand For One Reason, 2017
(6) Julie Krueger, Omnichannel shoppers: An emerging retail reality, 2015

8
Omnichannel shoppers demand clear and consistent information on all channels
they visit. The information can be product availability in-store, store location,
working hours, and pricing. This significantly affects their purchase decision.
2. What consumers want from an omnichannel shopping
experience
A. Consistency across sales channels
39% of consumers are unlikely or very unlikely to visit
a retailer’s store if the online store doesn’t provide
physical store inventory information. (7)
However, selling and operating on different channels require tremendous effort.
The omnichannel era requires an omnichannel management system. The lack of
inventory visibility often leads to costly overselling or underselling situations.
Managing orders from multiple channels are prone to errors and delays in
delivery. At the same time, retailers need to offer a personalized experience in
tune with their branding. They need to adopt new technologies before their
competitors gain the edge.
It’s overwhelming doing everything at once. Without a proper management
system, a retailer can hardly survive, let alone deliver a good shopping
experience.
(7) Forrester, Customer Desires Vs. Retailer Capabilities: Minding The Omni-Channel Commerce Gap, 2014.

9
Transparent information encourages customers to make the purchase faster. For
example, a shopper can pre-search a T-shirt on your website. Then, they drive to
the nearest outlet to try it on and make the purchase. By the time they arrive at
the outlet, they wouldn’t want to learn that the T-shirt is actually out of stock. In
this case, the fault lies with your outdated website. You can imagine their anger
for wasting their time. You’ll probably lose that customer forever.
What they should get, instead, is a smooth shopping journey, from your website
to your physical store, without unexpected incidents.
By providing customers with all the information, you are actually preventing them
from distractions, mostly from your competitors. Customers can actually focus on
the purchase. This translates into more conversions and a better brand image.
Managing multiple channels isn’t easy. It’s a long process which takes time and
costs. But the results would be worthwhile.
(8) Think with Google, New Research Shows How Digital Connects Shoppers to Local Stores, 2014,
Local information can motivate store visits.(8)

In the past, if a customer needed a product urgently, they had to drive to your
store to buy it. Nowadays, they will buy online and select the fast shipping option
to get it within 24 hours. They may make the purchase online at their office, then
pick it up from your store on their way home from work.
Omnichannel is all about seamless integration that breaks down all gaps from
shopping to delivery. To consumers, it’s the possibility to combine physical stores,
web stores, social media, and marketplace listings to make one purchase. To
retailers, it means integrating purchase points with delivery points seamlessly in a
single system.
On the other hand, modern consumers are tech-savvy. They don’t mind new
methods to get the products they want. But keep in mind their demands: quick,
easy and cheap. You may not need to offer all shipping options in the market but
focus on those that really work for your customers. Some popular examples of
fulfillment methods are:
Timely delivery is crucial because it affects buyer satisfaction. Modern customers
want to receive their products in the shortest time, with the least effort.
B. Flexible order fulfillment options
10
60% of shoppers would switch retailers if their
delivery option wasn’t available (9)
Buy online, pickup in-store (also called click and collect): attractive as a
cost-saving method with $0 shipping fee
Ship from store: shorter delivery time by selecting the nearest store to the
customer’s location.
In-store purchase, home delivery: effortless shipping for customers when
buying big or bulky products, or when customers need to go elsewhere after
shopping at your store.
(9) Kibo, The Digitally Demanding Consumer, 2016.

11
As said previously, modern retail comes with fierce competition. Customers are
drowned in too many offers every day. With many sellers offering the same
products, customers have many choices. They can easily look elsewhere to shop
when they’re not satisfied with their shopping experience.
And the competition isn’t only among neighboring retailers but also against giant
commerces like Amazon or eBay. Big corporations have more budget to maintain
different shopping channels and implement several fulfillment methods. It seems
easy for them to dominate the smaller ones with the advanced services that they
provide. Medium-sized retailers won’t be able to keep up if they can’t offer a
memorable experience.
C. Personalized experience
Offer flexible order fulfillment options for customers.

12(10) Investopedia, Repeat Sales, 2019
(11) Internet Retailers, 2019 Leading Vendors to The Top 1000 E-retailers, 2019.
The future of retail isn’t about who has the best widget or offers the highest
coupon. It’s about who makes their customers feel the best in doing business with
them. A good shopping experience endears your brand to customers and keeps
them coming back.
Repeat customers spend 300% more money than
one-time buyers. Return customers would also likely
to buy your more expensive products or services.(10)
Recommending “similar products” to a consumer is no longer enough. Instead, try
to create an exclusive experience of what they like or dislike. The key is to deliver
the right message to the right customer at the right time. Different customer
segments should receive different offers based on historical behavior. The
strategies shouldn’t stop at closing a deal but also to enhance customer loyalty.
With the proper approach and technological system, retailers can provide a
personal experience across all customer touch points. You can learn to create your
own omnichannel strategy in Chapter 3 of this Master guide.
When it comes to eCommerce platforms, Magento is a market leader.
3. How Magento leads you to omnichannel
167 of the Top 1000 merchants use Magento as their
eCommerce platform.(11)

4
Magento built-in modules provide in-depth eCommerce management that no
other platforms can compete. They support multiple seller accounts, pure
ownership of data, multi-currency, real-time tracking of specialized product types,
inventory control, and more. Since the release of version 2.3, Magento has
included Progressive Web App (PWA) in its core. PWA has become a hot topic
among Magento community. It’s promising to change the way developers build
mobile experiences.
Magento Open Source version is 100% free. Using this open-source platform,
retailers can start simple first and upgrade as they grow. Going omnichannel is
quite expensive while few merchants can afford a huge investment at a time. And
there’s no guarantee in quick turnarounds. Scalability by demand is the best path
for their omnichannel journey.
One of your upgrade options is Magento Order Management. It’s ideal for
businesses with multiple brands, sites, stores, warehouses. There’s also Magento
Business Intelligence, which provides smart analytics to learn your top customers,
products, and promotions, and find new opportunities. Or you can upgrade to
Magento Commerce (previously known as Magento Enterprise). This paid version
provides more powerful functions such as drag-and-drop page builder or mobile
commerce.
Magento also has a huge community including merchants, partners, and
developers. They provide a variety of extensions and responsive themes.
13

14
Magento usage statistics (12)
In implementing omnichannel on Magento, the following areas are crucial to
ensure accessibility across channels and enhance customer experience at the
forefront.
Why it’s important
The omnichannel approach is born as shoppers expect to buy seamlessly across
sales channels. Customers can shop online from a computer, smart device, by
telephone, or in a brick-and-mortar store. Nevertheless, the experience should be
unified.
A. Sales activities
(12) Julian Kohl, Magento Facts & Statistics, 2019

4
“All omnichannel experiences will use multiple channels,
but not all multichannel experiences are omnichannel.
You can have amazing mobile marketing, engaging social
media campaigns, and a well-designed website. But if
they don't work together, it's not omnichannel.” (13)
Key requirements
Omnichannel retail focuses on every customer interaction with your brand. Most
of these interactions come from sales. To achieve omnichannel in sales activities,
retailers should implement the following feature:
Real-time and correct data sync between all front stores (website, physical
stores, mobile app, etc.) and back-office (Magento system).
The flexibility to sell and check out anywhere in the shop. Sales staff can use
a smart device to provide in-depth consultation and convert faster.
Transparent information on in-stock products. This feature is helpful in case a
product runs out in one store. Instead of losing sales, the cashier can check
stock levels at other stores and fulfill for the customers later. Retailers also
avoid dead stock at the other stores.
Custom prices for products in different locations. The store owner still
manages all data in Magento only.
At an advanced level, self-checkout at the brick-and-mortar store. In a survey
by Nuance Enterprise, 67% of respondents prefer self-service over speaking
to a company representative. (14)
15 (13) Aaron Agius, 12 Examples of Brands With Brilliant Omni-Channel Experiences, 2019
(14) Nuance, Giving customers independence through digital self-service, 2017

Capability of Magento and its ecosystem
In terms of sales, Magento has clear advantages that go beyond your eCommerce
website, especially with the release of Magento 2.3.
Besides Magento’s rich features in online sales, its ecosystem complements retail
power, especially in the “offline” part:
For selling on the website, Magento is well-known as the top eCommerce
platform. Retailers can sell any type of product, no matter how complex it is.
You can control everything including inventory, orders, customers, etc. in
real-time in Magento admin. Magento Commerce version makes it even
easier to create a website with Page Builder feature. You can drag and drop
elements without any previous developer experience.
For selling on mobile, Magento embraces Progressive Web App (PWA). This
technology combines the best of the app and the best of the web. Users get
a fast and smooth mobile experience right from their device screen.
If you sell internationally, you’ll love Magento. Its multiple store views feature
allows you to sell products at different price ranges, languages, and taxes in
different regions. It also has 150+ language packs to localize your website.
For selling on social media, you can find many extensions with reasonable
price. Customers can register on your website using their account on
Facebook, Twitter, Google, Pinterest, etc. They can directly share any page of
your store in a click. It’s helpful both in increasing sales and brand awareness.
For selling on marketplaces, Magento can easily integrate with Amazon to
provide an additional conversion channel.
Magento also supports Google Shopping ads to re-target customers
completing specific activities on the website.
16

4
A good point of sale (POS) system is the key to success. It delivers fast
checkout in-store. There are different types of POS software, but
omnichannel retailers must invest in an integrated POS system. This
system provides real-time data update between POS & Magento and the
ability to sell all types of products that Magento supports.
Some advanced solutions like Magestore POS let you view stock levels at
other stores on POS screen. Magestore is the first to apply PWA to POS
system for exceptional performance. It’s fully customizable to meet your
specific needs. You can even sell for multiple store views from 1 POS.
In addition to POS, there’s also barcode scanning at the checkout
counter to correctly and quickly add items to the customer’s cart.
For your website, you’ll also enjoy extra extensions and plugins to optimize
online sales. You can get these Magento-native extensions from providers
such as Amasty or Aheadworks.
17
For selling in physical stores:

18
Why it’s important
Key requirements
50% of customers are willing to change their behavior to reach a higher tier of the
loyalty program. Obviously, an omnichannel retail strategy can’t be complete
without a customer loyalty program.(16)
Rewards and discount codes are useful
incentives to attract price-sensitive shoppers looking for good deals.
Loyalty programs also provide a personal shopping experience to retain
customers. You can reward your existing customers upon buying a product or
referring your brand to their friends. Customers also love to receive gifts on
special occasions like their birthday or 1-year-shopping with you.
Central management of all customer data (including order history, loyalty
points, loyalty history, etc.) on Magento, with the ability to set different
promotions on different sales channels.
The ability to create different promotions targeting different customers, using
custom behavior-based rules.
Seamless integration between online and offline channels, so loyalty points
are applicable and redeemable at any touchpoint (on your website, at physical
store or kiosk, and on mobile).
B. Loyalty & customer management
69% of consumers say that they will choose to shop
where they can earn customer loyalty/reward
program points. (15)
(15) Khalid Saleh, The Importance of Customer Loyalty Programs – Statistics and Trends
(16) COLLOQUY, Fears for Tiers: 2014 COLLOQUY Study on Membership Status In Loyalty Programs, 2014.

4
Magento core already covers 2 types of custom discounts where retailers can
reward customers based on their shopping behavior. Customers can gain a
discount automatically when they meet your pre-set conditions or using a valid
coupon code. These discounts are applicable to specific products or the whole
shopping cart.
It’s also possible to set up different pricing for different loyalty levels in
Magento. Tier pricing lets you offer discount for a specific customer group
when they buy in bulk. It’s one of the best promotional programs to encourage
your customers to buy more.
Magento Commerce 2.3 also comes with a Reward Point program. Customers
can redeem or refund in points during checkout on the website.
Whether you use the paid Commerce or free Open Source version, you have a
variety of choices to provide advanced loyalty programs - all thanks to the huge
ecosystem of Magento:
Free or affordable loyalty programs and promotion rules. Some of the most
popular are Gift card, Reward points, and Store credits. Normally you can
install these modules straight into Magento and control all loyalty data plus
order history in Magento only.
Banners and labels to highlight promotions so customers can’t help noticing
these offers.
These loyalty programs and promotions can also enhance customer’s
experience in-store if integrated into a Magento-native POS such as
Magestore. Customers can use or send their loyalty balances both in-store or
on the website, even refund in the form of store credits.
Capability of Magento and its ecosystem
19

20
Some POS allow custom discounts at the checkout counter so you can
attract more customers to your outlet. This often increases the chance of an
impulse buy.
Inventory visibility across sales channels. Both customers and staff need
correct and real-time stock updates anywhere, anytime to make the
purchase and fulfill orders.
(17) TJ McCue, Inventory Shrink Cost The US Retail Industry $46.8 Billion, 2019
C. Inventory & warehouse management
Why it’s important
The fast-paced growth of omnichannel shopping behavior has kept many retailers
playing catch-up. The reason is that most of these retailers still maintain separate
inventory streams and order management systems for their different sales
channels. They get stuck retaining an optimal level of inventory on hand while
trying to meet and exceed customer expectations. In other words, they avoid
overselling and underselling at the same time.
The problem becomes worse when you have more than one warehouse. Too often
inventory shrinkage happens for unknown reasons, resulting in a big loss in profit.
According to a 2018 survey by the National Retail
Federation (NRF), inventory shrink cost the US retail
industry $46.8 billion. (17)
Key requirements

4
21
Inventory management by bin or shelf location to locate, pick, and pack
orders faster
Barcode support to ensure correct order fulfillment and prevent frauds. One
great practice is to double-verify at the beginning of the picking process and
right before packaging.
Ability to adjust stock at POS and the updates are instantly synced to
Magento system
For multi-warehouse owners: stock transfers between warehouses
Stocktaking with tiered staff permissions to monitor and reduce waste
Assign products to different fulfillment sources (e.g. warehouses, stores,
distribution centers, etc) and track their quantities at each source
Create rules to prioritize sources to fulfill orders for each website
Alert low levels of inventory to prevent stockout
Track business performance by a suite of real-time reports
Quickly deliver an item in an order by making a separate shipment from a
different warehouse, in case a customer wants to receive a particular item in
advance
Magento is powerful in managing various types of products (configurable,
bundle, virtual). Hence, complex businesses in a specialized industry find no
difficulties selling their products/services to the market.
The recent release of Magento 2.3 comes with a dynamic inventory management
feature. Multi Source Inventory (MSI) is one of the most awaited releases that
Magento has ever had. Merchants using MSI can now:
Capability of Magento and its ecosystem

Inventory management remains one of Magento’s greatest strengths, partially
thanks to the help of its active community.
Merchants can utilize advanced inventory and warehouse management
modules to track inventory across all inventory sources. Stock transfers
between inventory locations are now 100% paperless. Magento-native
modules like Magestore solution is embedded into Magento admin. Hence,
you always have real-time and correct inventory visibility both in-store (via
POS) and on your website. All data including products in warehouses, at
outlets, or upcoming from suppliers, will remain in Magento.
In Magento 2.3, Magestore Inventory management module lets you adjust
and transfer stock directly on-page.
Barcode generator is available via a free or paid extension. A barcode scanner
makes managing thousands of SKUs faster and securer.
22

4
Advanced inventory forecast based on custom threshold. Auto alert ensures
you always have the right product amount on-hand.
Manage all purchases and suppliers in one place, ensure smooth purchasing
process
Integrate purchasing and inventory levels with sales velocity to avoid
stockouts and overbuying
Connect to the warehouse system to directly transfer stocks to desired
warehouses
Create purchases based on business trends and monitor end-to-end
purchasing process
D. Procurement
As the number of sales and fulfillment channels increase, retail operations
become complex. Many retailers struggle with managing products across
channels, aligning inventory and delivery, and coordinating with suppliers.
Customers often feel let down when you don’t have what they’re looking for. So
it’s critical for retailers to match resources, especially stocks, with demand.
However, the purchasing activity of many retailers remains inefficient. This makes
it difficult for them to reduce costs and satisfy consumer demand.
To overcome these challenges, retailers have to move beyond outdated
procurement processes and adopt a new approach that’s better suited for
today’s highly competitive market.
Why it’s important
Key requirements
23

24
Get a clear overview of supplier lists. They give you access to basic
information like supplier names, products, and contact details. You can
evaluate supplier credentials and pick the best that suits your budget.
Monitor end-to-end purchase process with different statuses
Refill stock on time thanks to being integrated with inventory, sales
channels, and reports
Transfer POs to desired destination warehouses, or return products with
ease
Use barcode scanners to add and receive purchase order faster and easier.
Create POs manually or convert them from quotations. With advanced
purchasing system like Magestore, you can automate purchasing based on
supply needs or low-stock notification.
E. Order fulfillment
Running a retail business means that you have to deal with a high volume of sales
orders every day.
Why it’s important
Purchase orders (PO) in Magento are a promise for orders with prior
authorization. There’s currently no way to manage these POs beyond their
numbers. So there’s always room for Magento solution providers to enhance this
default capability. Many advanced purchase management solutions are available
to help you turn your eCommerce store into a robust retail system. These
solutions help you:
Capability of Magento & its ecosystem

4
Centralize all orders in one system and keep data synced in real time. This
helps execute flexible fulfillment strategies in the most efficient manner.
Provide customers with flexible fulfillment options. Some popular model
includes buy online, pick up in-store (BOPIS), ship from store, ship to store.
Deliver products to customers faster using the closest fulfillment centers
Reduce shipping costs without compromising customer experience
Ensure inventory visibility across all channels to accurately forecast future
demand.
Track end-to-end order fulfillment process (pick, pack, ship)
Offer customers easy return. Your customer can visit the closest retail store
or return by mail.
Quick and on-time response is the only way to meet the demands of
omnichannel customers. Yet, as retailers, it’s imperative to balance customer
expectations with profitability. Having a well-functioning order fulfillment system
is crucial to a successful omnichannel strategy. Many retailers devote endless
hours to improving their system that helps:
Key requirements in this area:
Magento offers retailers basic order management capabilities.
Amazon Sales Channel, for example, is a free sales channel extension. It helps
retailers seamlessly sell and distribute on the world's largest marketplace.
You can manage all your orders from Magento backend, ship or cancel
orders, and build customer profiles with ease.
You can use Fulfillment by Amazon (FBA) to fulfill orders.
Capability of Magento & its ecosystem
25

26
Magento-native modules like Magestore solution help streamline order
fulfillment process. Retailers can track item status with simple steps: pick,
pack, ship.
In case you want to reduce inventory holding costs, dropshipping can be the
optimal choice for your business.
It’s necessary to mention Magento Order Management. This solution is
integrated with Magento Commerce. It gives retailers centralized inventory
and order management. The system helps gather all data from all sources
and create optimal rules for each order. Also, the fulfillment feature lets
retailers offer additional shipping options such buy online, pick up in-store,
ship from store, or ship to store.
F. Reports & analytics
Managing multiple sales channels is hard. Making the right decisions is harder.
Retailers need to get the right insights across the system. In other words, you
need comprehensive reports to understand business performance. The most
important data are from sales, inventory, and order fulfillment. By analyzing top
customers, products, and promotions daily, retailers can explore new growth
opportunities.
Why it’s important
Magento 2.3 also introduces popular fulfillment options like Click & Collect and
Dropship. Retailers can now add Click & Collect as a shipping method right from
Magento store. This is a great addition to your omnichannel strategy.
In addition, Magento gives retailers the flexibility to integrate with third party
shipping providers. There’s also smart source selection algorithm, which helps
select the most suitable source to reduce delivery costs and time.
However, if your business needs an advanced order fulfillment system,
Magento-native solutions are available:

4
Having one central dashboard with fully integrated inventory, procurement,
and order fulfillment data. You'll always have correct and updated insights
for decision making.
Understanding business performance by identifying which channels or
locations are making good profits.
Knowing who your top customers are to boost their satisfaction for brand
advocacy.
Knowing which products are driving sales and which are slow-moving to
develop the right strategies.
Analytics is also important in catching early trends in customer behavior.
Omnichannel is about delivering a personalized experience based on in-depth
insights. By embracing the fast pace of the modern market, retailers will retain
their competitive edge.
Key requirements
If you are using Magento 2.3, the Open Source version already comes with
several built-in reports. They cover sales, shopping cart, product, etc. It only
takes a few clicks to know how your online supply chain is performing.
If you’re a fast-growing retail business, you may want to consider an upgrade to
Magento Business Intelligence (BI). You can define your own metrics to create
an unlimited number of custom reports. This is a fundamental feature to boost
the retailer’s performance.
Capability of Magento and its ecosystem
27

4
Not many report extensions are available for Magento 2.3 (yet!) since Magento
have done a very good job in this area. However, as a pioneer in solutions for
Magento 2.3, Magestore complements Magento power with 6 types of inventory
reports. Based on moving average costs, retailers can calculate the actual profit
margin of their products and set the proper pricing.
Besides, Magestore is working on an advanced BI application for store owners.
Magestore BI focuses on sales and inventory data to extract in-depth insights.
While some beginners may find Magento BI rather tricky, Magestore BI lets you
customize your reports in a wider range of dimensions without a developer
team.
We ensure our BI application passes through quality tests for the best
performance. We’re also planning to include auto prediction and suggestion to
minimize the merchant’s effort.
To sum up
Omnichannel retail is NOT one-size-fits-all. Omnichannel retail on Magento is
not for everyone, either. It’s best for retailers who are confident in their sales
operations and budget to cover initial expenses.
In an omnichannel experience, consumers look for consistency throughout their
shopping journey, flexible delivery options, and personalized offers. There are
crucial areas which retailers need to focus on. For these, Magento has many
advantages both in its core and the huge ecosystem. Once you know what you
can do on Magento, it’s time to build your omnichannel roadmap in the next
chapter.
28

About Magestore
Magestore is a scalable and easy-to-customize POS system
to bring your Magento site to the physical world.
Our Magento-native solution enables omnichannel retailers to manage all
operations from one central system. Magestore POS is designed to transform and
automate retail so merchants can focus on scaling their business.
We believe in building a meaningful and long-term relationship with Magento
retailers. With over 10 years in business, we’ve made omnichannel easy for over
10,000 merchants around the world. With Magestore, retailers can enjoy product
excellence and top-class customization service, delivered weekly through an agile
and transparent process.
Magestore is proud to be a Magento Select Extension Partner.
www.magestore.com
support@magestore.com
306 - GP Invest Building, 170 De La Thanh Street,
Dong Da, Hanoi, Vietnam
Book Free Consultation With Us
Find out more about us at: