1. Madris Tomes
Client/Partner Engagement
Client/Partner Type of Engagement Level of Interaction
BrookingsInstitute, Mayo
Clinic, Mercy,Cornell,Kaiser
Permanente,Harvard
Unique Device Identification(UDI)
DemonstrationProjects
Program andstakeholder
managementwithtopthought
leaders andIT experts
Weill Cornell University ResearchPaperforBritishMedical
Journal
Researched adverse eventsand
statisticsforpaper(quotedby
WSJ,Reutersand NYT)
Erin BrockovichFoundation PublicSafetyconsumerportal WorkedwithErinBrockovichto
identifygeo-mappingcapabilities
for publicsafetyinitiatives(EPA,
FDA,USDA, NIH,CDC)
CMS Centerfor Program
Integrity
Medical Device Advisor/Liaison
betweenCMSandFDA for
PhysicianPaymentSystem
AdvisedCMSonuse of FDA
medical device listing/dictionary
for Sunshine ActImplementation
PewCharitable Trusts Congressional Briefing Developedconceptand
presentationonUDIinclaims
and EHRs (firstdraftof device
requirementsforMeaningful
Use Stage III)
ONC,JointCommission,CAQH,
CMS, VA,NCVHS,Epic,Cerner,
NQF,NLM
GUDID (Global Unique Device
IdentificationDatabase)
StakeholderOutreach
Monthly and ad hoc meetings
withBrookingsPanel workgroup
to improve UDIstakeholder
strategyand vetthinktank panel
attendees
CMS (Medicare & Medicaid) IT providerenrollmentprojectwith
large stakeholdermanagement
component(3pilotstates)
Regularface-to-face meetings
withDirector-levelemployees,
occasional meetingswithC-level
FDA (CDER,CBER, CDRH Office
of CombinationProducts)
Adverse EventReportingSystem
(FAERS) forDrugs,Biologicsand
Medical Devices
Weeklymeetingswithsubject
matterexperts,monthly
meetingswithdivisionand
centerdirectors.Representation
of CDRH (Devices) toDrugsand
Biologics Centersonregulatory,
financial andbusinessissues
National Supplier
Clearinghouse(CMS)
DMEPOS (Durable Medical
Equipment) ITprojectforfraud,
waste and abuse identification
Businessprocessand
requirementsmeetingswith
Palmettoleadersanddata
matchingexperts
DepartmentOf Energy PublicService Announcement
outreach
WorkedwithEnergyStar division
for PSA campaigndistribution
and tracking
ElectricPowerSupply
Association
Broadcast newsrelease series--
crisiscommunications
Face-to-face meetingswithEPSA
to create seriesof educational/
informational newsreleases
aboutthe brown-outsin CA

2. Madris Tomes
Client Type of Engagement Level of Interaction
Office of the Secretaryof the
Army
1st
webcasteventforArmy--
eArmyUIndustryDay
Presentedwebcast proposal in-
personat the Pentagon;
managedthe broadcastportion
of the ArmyIndustryDay
AOL Broadcast projects(satellitemedia
tours)
Face-to-face meetingsand
presentationstoVP-level
executivesforpartnership
launchwith AmericanAirlines
(AAdvantage)
Wyeth EtodolacDrug recall VideoandAudionewsrelease
productionanddistributionto
mitigate riskforclientand
protectthe consumer
Firestone Broadcast projectfortire recall—
crisiscommunications
Face-to-face meetingswith
KetchumPRto coordinate
producertime and Firestone
planttours to shoot footage for
eveningnews.Tracked
electronically forNHTSA.
VerizonWireless andSprint Webportal redesign CoordinatedwithVerizon’sweb
developersandKaiser’s
HelpDesk tore-engineerbroken
procurementprocess
CMS and SSA Gatekeeperdesign(provider
enrollmentvalidation)
Initiateddatamatching
requirementsforinterface
betweenCMSandSSA
IBM Productlaunch(Websphere) Pressreleasesforprintandweb
IT journalsto announce the
original releaseof Websphere
U.S. CensusBureau PublicService Announcement
national campaign
Printand audionewsreleasesto
announce significantstatistical
changesto the nation’s
demographics
Cisco Webcastevent(partnershipwith
VISA, SunandCisco) viaKetchum
PublicRelations
Producedwebeventand
distributedb-roll tonetworksfor
coverage
U.S. Postal Service andFedEx Webcastevent(partnership
announcement)
Producedwebcastevent and
managednetworknewscrew
access to pressconference
NASCAR Broadcast tracking Nielsentrackingof NASCAR
eventspriortonetwork
coverage andtracking
U.S. Departmentof Education Broadcast projects(publicservice
announcements)
Local newsreleases to50+ news
outlets receivingmoneytoopen
new publicschools