Podcast audiences, who are they and what do they do while listening? Why should you consider podcasting as a means to get your message out? Big picture what do you need to do to plan and launch a podcast.

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PODCASTING 101
THE WHAT & WHY

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What is a PODCAST?

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Are People Listening?

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The Battle for Attention

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Serve Your Community
They choose how they consume your content

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Where they listen:
multitasking

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AUDIENCE

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Part of a Holistic Transmedia Strategy

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Serve Your Community

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Apple Podcast / iTunes

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COMPUTER
MOBILE
15.6%
.26 %
84.2 %
SMART

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MOBILE AG.
iTUNES
15.8%
9.6 %
62 %
SPOTIFY
2.1%STITCHER

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AUDIENCE
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YOUR WEBSITE
TIZRA
OTHER PODCASTS
YOUTUBE
LINKEDIN
INSTAGRAM
TWITTER
E MAIL

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THANKS!