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The New Era of News: How Social Media is Impacting The U.S Presidential Election
1. H O W S O C I A L M E D I A I S
I M PA C T I N G T H E U . S
P R E S I D E N T I A L E L E C T I O N
T H E N E W E R A O F N E W S
Credit: Public Domain /
Marc Nozell Remix
2. 2 5 % O F M I L L E N N I A L S H A V E N E V E R
T O U C H E D A N E W S PA P E R …
Photo: freestocks.org
via Pexels
3. …but 85% believe that keeping up
with news is important
…and 69% check it daily[3]
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via Pexels
4. “The internet,
particularly social
media, has radically
changed the way
people consume
information” [2]
B U T T H E WAY W E R E C E I V E N E W S N O W
I S D I F F E R E N T
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via Pexels
5. Social Media has become the primary source for news
and information among people aged 18-29
Photo: http://www.mytotalretail.com/wp-content/uploads/
sites/14/2015/06/social_media.jpg
6. “The effects of mobile devices and social media have changed
traditional news media’s role of dominant agenda setting because
of the ease of information seeking and sharing” [11]
latest news on presidential election
7. The power of social media can be represented by the fact that even
millennials who did not intend to become informed, end up discovering
information just by logging onto their social accounts
“[Students] are already on social media and
mobile devices; the news just happens to find
them there…” [5]
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via Pexels
8. “Political crises in the Middle East, the Japanese Tsunami disaster,
and the recent elections are noted as events that generated
significant use in new media for news and information sharing” [11]
M O B I L E N E W S S H A R I N G H A S P L AY E D A K E Y R O L E I N
S P R E A D I N G I N F O R M AT I O N A S E V E N T S U N F O L D [ 3 ]
9. “61% of Americans born between 1981 and 1996 get their political
news from Facebook in a given week. Only 37% of Americans in
the same age group get political news from local TV.” [2]
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via Pexels
10. Over the past few years
we’ve seen social media
drastically impact how
political campaigns have
been run
Photo: acclaimimages
11. “Today, with the public looking to smartphones for news and
entertainment, we seem to be at the start of the third big
technological makeover of modern electioneering” [1]
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via Pexels
12. Millennials have
become a voting
force to be
reckoned with, as
approximately
69.2 million
American
millennials are
now eligible to
vote [9]
13. The voice of millennial voters has become
increasingly more powerful
“In 2004, 2006 and 2008 young voters gave
the Democrats the majority of their votes and
they were the party’s most supportive age
group.” [10]Photo: freestocks.org
via Pexels
14. With the abundance of information being
circulated on social media about the 2016
election, millennials gain the opportunity form
their own opinions on the candidates
Photo: http://theprimefactory.com/wp-content/
uploads/2016/01/Digital-Marketing-Header.jpg
15. “Hillary Clinton and Donald Trump both use social
media to their advantages, but it's often the surrogates,
supporters and influencers who shape perceptions,
according to whatever views serve their preferred
candidate's interests.” [5]
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via Pexels
16. Part of the dilemma with social media news,
is what degree of information is factual?
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via Pexels
News about celebrities, and in this case the presidential
candidates, is controlled by those who are generating it, whether
that be by the celebrities themselves or the organizational
promotions and publicity teams [12]
17. The opinions of millennials are swayed by the political
discussions and comments made by both parties and
their representatives online
34% of 18-24 year olds indicated that
reading something on social media
would influence their vote [4]
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via Pexels
18. Photo: @DonaldTrump on twitter
“In [just] 12 months, [America] has collectively
spent more than 1,284 years reading about
Donald Trump on social media.” [7]
20. Photo: freestocks.org
via Pexels
Social media used solely be a means of
communication and an outlet for sharing photos with
the goal of accumulating a vast amount of likes
21. Over the years we have watched it grow into apart of
our daily lives, which now includes the news
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wp-content/uploads/2015/07/
news-750x422.jpg
22. Works Cited
1. Carr, N. (2015, September 2). How Social Media Is Ruining Politics - POLITICO Magazine. Retrieved
October 17, 2016, from http://www.politico.com/magazine/story/2015/09/2016-election-social-media-
ruining-politics-213104
2.Davidson, J. L. (2014, April 8). Millennials Are Changing The Way We Get News, Says Steven W. Korn.
Retrieved October 17, 2016, from http://www.business2community.com/sponsored/millennials-changing-
way-get-news-says-steven-w-korn-0840746#uj8ZleXLAip6ta5j.97
3.Fromm, J. (2016, June 22). New Study Finds Social Media Shapes Millennial Political Involvement And
Engagement. Retrieved October 17, 2016, from http://www.forbes.com/sites/jefffromm/2016/06/22/new-
study-finds-social-media-shapes-millennial-political-involvement-and-engagement/#33c0a82a15de
4.Green, R. K. (2015, November 16). The Game Changer: Social Media and the 2016 Presidential ...
Retrieved October 18, 2016, from http://www.huffingtonpost.com/r-kay-green/the-game-changer-social-
m_b_8568432.html
5.Kapko, M. (2016, September 29). How social media is shaping the 2016 presidential election ... Retrieved
October 17, 2016, from http://www.cio.com/article/3125120/social-networking/how-social-media-is-
shaping-the-2016-presidential-election.html
6.Krashinsky, S. (2014, December 4). Four ways Canadians are consuming media differently - The ...
Retrieved October 20, 2016, from http://www.theglobeandmail.com/report-on-business/industry-news/
marketing/four-ways-canadians-are-consuming-media-differently/article21949630/
7.Lang, M. (2016, April 5). 2016 Presidential Election Circus: Is Social Media the Cause? Retrieved October
17, 2016, from http://www.govtech.com/social/2016-Presidential-Election-Circus-Is-Social-Media-the-
Cause.html
23. 8. Litchterman, J. (2014, July 14). New Pew data: More Americans are getting news on Facebook and
Twitter. Retrieved October 17, 2016, from http://www.niemanlab.org/2015/07/new-pew-data-more-
americans-are-getting-news-on-facebook-and-twitter/
9. Luhby, T. (2016, June 2). Millennial voters rise up - CNNPolitics.com. Retrieved October 20, 2016, from
http://www.cnn.com/2016/06/02/politics/millennial-voters-2016-turnout/index.html
10. Mcclennen, S. (2016, October 15). Nobody 2016: The millennial voters are engaged, not ... Retrieved
October 18, 2016, from http://millennialmessaging.com/2016/10/nobody-2016-the-millennial-voters-are-
engaged-not-apathetic-but-the-candidates-are-pathetic/
11. Rosengard, D., Tucker-Mclaughlin, M., & Brown, T. (2014, June). Students and Social News: How
College Students Share News Through Social Media. Electronic News, 8(2), 120-137. doi:
10.1177/1931243114546448
12. Turner, G. (2013, February/March). Is celebrity news, news? Journalism, 15(2), 144-152. doi:
10.1177/1464884913488719
13. Williams, A. (2014, November 7). For Millennials, the End of the TV Viewing Party - The New ...
Retrieved October 20, 2016, from http://www.nytimes.com/2014/11/09/fashion/for-millennials-the-end-of-
the-tv-viewing-party.html
Works Cited
