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1. Better
Health Pitch
Ideas
Better Health Campaign

2. Presentation
Summary
The topics that will be included are…
1. The Better Health Campaign
2. Target Audience
3. Client Research
4. Theme & Subject Area Research
5. Existing Product Research
6. What two products I am making and
why
7. Ideas for my products and how I know
they will work

3. Better Health
Campaign
For this campaign , I will be working on spreading the awareness of drinking excessively and the short
term and long term consequences on the body and mind. This campaign will eb aged towards 16-20
year olds who may drink a lot socially and think that it wont effect them. For this project, I have been
asked to produce a final outcome which should lead to the audience thinking more about the potential
impact that alcohol has on their body and for them to learn more. The NHS are currently wanting to
spread the word about ‘Better Health’ to the younger generation and I chose drinking alcohol.
About the project

4. Target
Audience
As mentioned before, my target audience is around 16-20 in age
as that is what was required in the brief by the NHS for the
campaign and could be any gender. The social grade for my
target audience could be E-C2. It will be aimed towards the
younger generation that may drink a lot at social events and
think there's not any consequences and people who may have a
bad relationship with alcohol and have no sense of control.
People who have people in their family that have a bad
relationship with alcohol might be more prone to gaining the
habit and normality of drinking so it could be aimed towards
lower class families and potential parents that may suffer from
an addiction.
Researc
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There has been research put into my target audience, this is
evidential as I did a survey on Google Forms for the purpose of this
campaign. By sending the survey around I got 20 responses by
friends, family etc. My survey was based off my theme of alcohol
and drinking. With these amount of responses it means that I have
accurate results for my survey and therefore will have more of an
accurate idea on what my target audience is. I also did a focus
group based on my survey results with a group of about 7/8 people
asking more specific questions.

5. Client Research
For my research on the client I used the official NHS website, and
looked at the past campaigns that the NHS had, they had the
Change4Life one which was mainly aimed at Better Health for the older
generation. The NHS is a globally well known organisation which is well
respected and offer free healthcare.

6. My theme & Subject Area
Research
For my theme I have decided to do drinking alcohol and I have chosen to
do this theme because I believe that the younger generation are more
likely to abuse alcohol and normalise binge drinking than the older
generation. To research this topic I searched many of the long term and
short term consequences of alcohol and then got some statistics about
underage drinking which I used to help with one of my chosen projects.

7. Existing Product Research
For my research and to get a better idea of adverts in my topic area, I
analysed 3 pieces of existing media on drinking alcohol. This helped me
get a better idea on what I could do and maybe what I might not do to
separate my advert to others.

8. Products and ideas
The two products I will be making is one radio advert and multiple posters, I think this is the best as I have a good idea for my radio and posters catch
people attention the most. In my radio advert I would want o show the statistics of underage drinking and the aggression that alcohol can have on people
while in a public setting in the background and make it sound like a house party with speaking and glasses clinking. I don’t want to do any public settings
like a pub because that doesn’t fit a wide majority of the ages for the target audience so instead I have opted for a house party which everyone despite
their age have been to or has experience with so it is relatable in many ways.
With my posters I would want to make them alike the change4life but more suited towards the younger generation and to make them more relatable than
the usual advert just so it is tailored towards the 16-20 year old age limit.
I know my audience will respond well to my ideas as it is aimed towards that generation and it is more relatable than most anti drinking posters you may
see as they are majority aimed towards the older generation.
I want to make the theme very similar to the past NHS campaign but make it more aimed towards the younger generation while keeping it recognisable to
the NHS. Might have a young person drinking while showing damaged lungs and liver on their body.