3. INTRODUCTION
FOUNDER: LEE BYUNG-CHUL
FOUNDED: MARCH 1, 1938, SEOUL, SOUTH KOREA
HEADQUARTERS: SEOUL, SOUTH KOREA
REVENUE : $47.4 billion (56.13 trillion won)2019
• It started as a grocery store, trading and exporting goods produce in and around city.
• Samsung is now one of the world's largest producers of electronic devices.
• Samsung has maintained the number SIX RANK in Interbrand's “Best Global Brands 2019.
4. • Samsung specializes in the production of a wide variety of consumer and
industry electronics, including appliances, digital media devices, semiconductors,
memory chips, and integrated systems.
Subsidiaries
Samsung Life
Insurance
Samsung Heavy
Industries
Samsung Engineering&
Construction
Samsung Electronics
Samsung Fire & Marine Insurance
Cheil Worldwide Samsung SDS
6. • Teenagers to early adults (age 14 ‘ 25) ‘ This age group of Samsung product consumers is usually
Samsung’s smartphone target customers.
• Adults (age 26 ‘ 50) ‘ This specific group of targets the largest portion of Samsung’s target market as
this is the group of consumers that have the most ability to purchase any of the product Samsung.
• OTHERS CUSTOMER
• Samsung was Apple’s main supplier for the iPhones from the very beginning, making the A-series
processors and supplying both NAND flash and DRAM memory chips.
TARGET CUSTOMERS
Retail
Education
Government
Healthcare
Logistics and Transportation
Finance
7. CONNECTION WITH CUSTOMERS
(MARKETING STRATEGY)
• Samsung marketing strategy integrates various forms of advertising, events and experiences, public
relations, direct marketing and personal selling.
• More devices means there is more chance to build loyal Samsung customers for life.
• Unveiled its truck on the streets of New York City that can service customers similar to how a food
truck operates.
• Samsung lets its employees, especially those in the service areas, use their products for personal use
so they can fall in love with them and naturally want to provide amazing service.
• Samsung has also introduced improvements to its online digital service platform, the Samsung Tech
Guide (STG).
• Digital Service Request (DSR) platform will enable consumers to request updates via SMS message.
• With Connected Care–Anytime, Anywhere, Samsung is committed to elevating the skills of our
authorized technicians.
• Customers can still request service on-demand via Samsung.com or the Samsung Members app.
8. APPROACH TO SUSTANIBILITY
• As a global corporate citizen, Samsung fulfill their social responsibility, deliver innovative
products and services, and create economic, social, and environmental values.
9. SOCIAL RESPONSIBILITIES
• Working in cooperation with our project sites and regional offices around the world, Samsung
ensures that our corporate social responsibilities are fulfilled everywhere we do business.
• Samsung create social values in a way that is aligned with the UN Sustainable Development
Goals (SDGs).
• TECHNICAL SCHOOL
• BUILDING LIBRARIES
• VOLUNTARY SERVICES
• JUNIOR ENGINEERING ACADEMY
• CHILD LABOR PROHIBITION
• HEALTH AND FINANCE TRAINING
• SUPPLY CHAIN MANAGEMENT
10. ENVIRONMENT
• ECO MANAGEMENT
• ECO DESIGN
• SUSTAINABLE MATERIAL
• USED OF RECYCLE PLASTIC
Recycled plastic used in travel adaptor, packaging tray,
ear phone case.
• GREENHOUSE GAS REDUCTION
• E WASTE COLLECTION
11. SAMSUNG BEGINS 2020 BY WINNING THREE AWARDS FOR
COMMITMENT TO SUSTAINABILITY
• Samsung received the Champion and Tier Awards, and (CES) Innovation Awards.
• The award-winning Galaxy Upcycling project transforms obsolete mobile phones no longer in use
into internet-of-things (IoT) devices, recycled smartphone devices for the development of portable eye
examination equipment, and last year supplied 90 portable ophthalmoscopes for use in Vietnam,
benefitting the lives and vision of around 14,000 residents.
• Samsung was recognized for collecting and recycling 60,000 tons of waste electronics in 2018,(e-
waste collection program ).
• The Eco-Packaging design allows consumers to upcycle the packaging of a product into small,
versatile pieces of furniture, guided by manuals available by scanning a QR code on the box
• Samsung has launched a sustainable mini-wardrobe which refreshes clothes without washing them
12. • Samsung was able to introduce Green Memory, a high-speed, low-power and highly reliable
semiconductor solution, the 5G Green Memory Solution, 45 TWh of electricity would
be saved overall annually.
• Samsung’s Quantum Dot TV, launched in 2016, was the first TV product to not use
cadmium, a material found to be harmful to both the human body as well as the
environment.
• Samsung plans to source 100% renewable energy for factories, office buildings and
operational facilities through solar panels and geothermal power generators.
• Samsung Launches ‘Good Vibes’ – An App For DeafBlind.
