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Advertising & its ill effects
1.
2. Advertising is any paid
form of non personal
presentation and
promotion of goods,
services & ideas by an
identified sponsor.
It is a general phrase
used for the
announcements made
by sellers to promote
the sales of their
products.
3.
4. an ad is simply a public notice meant to convey
information and invite patronage or some other
response. And as that suggests, ads have two
basic purposes: to inform and to persuade.
In today's society, advertising has a
profound impact on how people
understand life, the world and
themselves, especially in regard to
their values and their ways of
choosing and behaving.
5. Advertising communicates that men should be
handsome, tall, athletic, caring husbands,
thoughtful fathers and virile at all times. These
images are often unrealistic and unattainable.
6. Talking of certain Negative
Aspects…
Hidden costs - when you're buying a product you're
paying for the product itself-meaning its packaging,
costs of development.
Lying to customers - Advertising company can
exaggerate certain features of their products up to an
overly lame degree.
Degradation of art - Everything we see or hear on TV is
meant to sell us something.
Misrepresentation - The problem arises when the
dramatization crosses the line into falsely representing a
product. Hefty fines can result from false advertising.
7. •While Advertising Medicinal Drugs
Advertisers often hide side effects of
products and drugs and then people face
miserable circumstances .
8. • Unrealistic Expectations
Ad for prescription drugs has resulted in unrealistic
expectations about the effectiveness of drugs and their side-
effectS. Voice-overs give the downside to the drug, but the
visual images show healthy, happy people. It's not unusual to
hear that even death may be a side-effect of a prescription
drug.
Beauty and health products may also not
live up to their promises, resulting in
wasted consumer dollars. Disclaimers
are often hidden in very small print on
product packaging and in out-of-the way
spots in ads.
9. Based on the images they see in advertising,
women often feel they should be thin and
beautiful and hold down full-time jobs while
also being full-time mothers.
10. • False Images –
It's not an accident when a movie hero holds up a can of Coke
instead of Pepsi. Ad influences how people feel about
themselves -- often in a negative way.
11. • Children
In recent research, it was found that there is a link between food
advertising and children's preferences regarding what they will consume.
Ads for many sugary cereals encourage children to ask their parents for
those particular products -- regardless of whether the products are good
for the children.
12. Fast food for example is high in calories
and sugar that contribute to increased-
weight gain.
Fast foods also replace
healthy eating habits,
People who consume fast
foods are less likely to eat
fruits, vegetables, milk etc.
This change in eating
habits can easily lead to
obesity. Not just on kids
but also prominent in
adults.
13. Infact It's not coincidental that the most
heavily advertised toys during the holiday
season end up being the top sellers.
Children are susceptible to advertising.
14. Social Aspects Of Advertising that
often have a negative impact.
• Taste - Sometimes ads are offensive,
tasteless, irritating, boring and so on.
16. Ultimately, advertising intents to
make us buy their product and they
achieve this by studying their target
audience, getting to know us intimately,
find our fears and desires and
ultimately exploit them in order to
achieve a profit margin. the problem
with this is that by exploiting the fears
and desires of an entire society, we
continue to maintain a dysfunctional
society full of insecurities, paranoia,
cynicism, jadedness, narcissism.