Big Bazaar Direct BBD Vision Business Strategy How BBD works. Franchises Pros And Cons

1. Presented By:
Madhur Choudhary

2. Agenda
• Big Bazaar Direct
• BBD Vision
• Business Strategy
• How BBD works.
• Franchises
• Pros And Cons
• Bibliography

3. Big Bazaar Direct
Kishore Biyani, Who is also Known as
“Retail Raja” this time Comes with a new
business model Big Bazaar Direct.
Big Bazaar Direct is basically direct selling
platform where franchisee will personally visit
customers and take orders for products. The
product will be delivered in 3-7 days.

4. Big Bazaar Direct Is based on Intermingling
of three business models into one:
• Ecommerce
• Direct Selling
• Franchisee
Products offers by BBD:
Electronic Items, Jewelry, Furniture, personal care
products, groceries etc.

5. Trials
This new initiative is test marketed in
Nagpur and adjoining towns.
In Nagpur, BBD has sold more than 30
LED TV sets in just three weeks.

6. BBD Vision
• One lakh franchisees in two years.
• Business of Rs 40, 000 Crores annually.
i.e.
1 franchisee will earn Rs 40 lakh per annum
so,
100,00 franchisee X 40 lakh = Rs 40,000 Crores
• To work without FDI.

7. Business Strategy
• First BBD will launched in Tier II and Tier III
cities.
• Target Customers will be Young People and
Time starved.
• 1000+ Unique deals.
• Maximum visit will be done on weekends.

8. How It works
3. The order
get Delivered
in 3 to 7 days.
2.Customer
will pay to
The
Franchisee in
cash.
1.The order
will be placed
on BBD tablet
&
confirmation
SMS is sent to
Customer.

9. Franchisee
• To become Franchisee One have to pay Rs. 3 lakh.
Break Up of Rs. 3 lakh
 Rs. 1lakh for Refundable Security Deposit
 Rs. 1lakh for set up charges
Rs. 1lakh for Franchisee E-wallet.
• Franchisee will get commission of 3 to 20 % on every
sales.

10. Pros and Cons
Pros
• Quick View of 1000+ deals in one sitting.
• Cash payment by customers..
• Opportunity for new entrepreneurs and females.
• Franchisee doesn’t need to stock Goods.
• Franchisee will not be Territory bounded.
• Free shipping charges.

11. Cons
• High Initial Investment for local shopkeepers.
• Delivery timings.
• Delay and errors in delivering good due to
technical errors.
• Uneven customer can hurt the Big Bazaar brand.
• Revenue generation for franchisee is slow with
their investments.
• No suitable for FMCG products.

12. Bibliography
• Business Standards Newspaper.
• The Economics Times Newspaper.
• Bigbazardirect.com
• MoneyControl.in
• Nextbigwhat.com
• Trak.in

13. “If it works, Big Bazaar Direct Will be bigger
than Big Bazzar” – Kishore Biyani. CEO, Big Bazzar
Thank You