by Joshua Maa, Founder and CEO, Madhouse Inc.

1. Now and the Future Mobile Marketing in China Joshua Maa Founder and CEO Madhouse Inc.

2. 800 Million Mobile Subscribers

3. 277 Million Mobile Internet Users Source: CNNIC

4. 95% Mobile Internet Users are on Data Flat Rate Plans Source: DCCI

5. The number of Smartphone users are growing rapidly in China 2010E 20 Million 2011E 100 Million

6. Mobile Functionality is Surpassing PC Functionality on Many Fronts Source: DCCI News 79.9% Downloading 74.4% Search 74.2% Readings 60.0% Mobile bank 10.6% Mobile Payment 7.2% Mini Blog 20.9% Online Game 31.5% Mobile Video 27.5% Online Music 32.7% Instant Msg 39.7% SNS 46.9% Mobile Shopping 20.2%

7. Increased App Usage is an EMERGING trend

8. Smartphone Ads Will Become More Visually Engaging and Interactive HTML5 mobile ad is now on its way to enrich user experience with more interactivity

9. Or even a full screen ad like this

10. The Post-click Experience Will Become More Engaging The new Smartphone ads allow us to integrated sounds, touch, motion sensor and vibration, GPS and even more functions

11. The Post-click Experience Will Become More Engaging The new Smartphone ads allow us to integrated sounds, touch, motion sensor and vibration, GPS and even more functions

12. HOWEVER

13. Total Adspend in China (2009) 254.5 Billion RMB Source: GroupM

14. Approx. 0.2% went to Mobile Source: iResearch

15. It should be … And will be BIG

16. In 2010, Mobile internet usage has continued to grow… Source: CNNIC and MIIT, Dec. 2008 vs., June 2010 Mobile phone users 800 mm Internet Mobile Internet 277 mm Total: 420 mm Internet Mobile Internet 118 mm Total: 298 mm Mobile phone users 640mm