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ARIN6912         Digital Research and Publishing

Charper 8 Databases


         Database as Genre of New Media

                      Lev Manovich




                                          Week 10, 2010
Experts




          2
Experts




          3
Definition




›In computer science database is defined as a structured collection of data.
The data stored in a database is organized for fast search and retrieval by a
computer and therefore it is anything but a simple collection of information.


›In computer age, database is a new way to structure our experience of
ourselves and of the world. It is a new symbolic form of computer age.




                                                                                4
Advantages




›Convenience

›Professionalism


›Example:
Imperial Collection of Four


                              79,337 volumes



                                                            5
6
Advantages



›Receptive

   - Always grow

   - Never to be complete




                                         7
8
Data and Algorithm




›No matter what the background or story is, any task or process
can be reduced to an algorithm, a final sequence of simple
operations with which a computer can execute a given task.




                                                                  9
Data and Algorithm
Data and Algorithm




                 11
Data and Algorithm




                 12
Data and Algorithm




› If in physical the world is made of atoms and in genetics it is
 made of genes, computer programming encapsulates the
 world according to its own logic.

› The world is reduced to two kinds of software objects which
 are complementary to each other: data structures and
 algorithms.
Data and Algorithm



   Data
Structures

             Ontology
                of
             Computer
              World
Algorithms



                                  14
Data and Algorithm




                 15
Data and Algorithm




Reality   Media   Data         Database




                                          16
Database and Narrative



› As a cultural form, the database represents the world as a list of items and
 it refuses to order this list.

› In contrast, a narrative creates a cause-and-effect trajectory of seemingly
 unordered items.




                              Database               Narrative




                                                                                 17
Games and Narrative




› Narrative and games are similar in that the user, while proceeding through
  them, must uncover its algorithm.




› Just like a game player, a reader of a novel gradually reconstructs an
  algorithm which the writer used to create the settings, the characters, and
  the events.




                                                                                18
Database and Narrative

› CD-ROMs, Web sites and other new media objects which are organized
  as databases correspond to the data structure


› Narratives correspond to the algorithms


                             Databases


                                             Ontology
                                                of
                                             Computer
                                              World
                             Narratives



                                                                       19
Database and Narrative




› In general, creating a work in new media can be understood as the
  construction of an interface to a database.




› Example: World Builder http://www.youtube.com/watch?v=VzFpg271sm8




                                                                      20
Database and Narrative




› Although each of these works engages the user in a set of behaviours and
  cognitive which are quite distinct from going through the records of a
  database, all of them are databases.




› With new media, the content of the work and the interface become
  separate. It is therefore possible to create different interfaces to the same
  material.




                                                                                  21
Database and Narrative




                     22
Database and Narrative




                     23
Database and Narrative




                     24
Database and Narrative




                     25
Database and Narrative




› The new formulation places the opposition between database and
  narrative in a new light, thus redefining our concept of narrative.


› An interactive narrative can then be understood as the sum of multiple
  trajectories through a database. A traditional linear narrative is one among
  many other possible trajectories.




                                                                                 26
Conclusion




› In summary, database and narrative do not have the same status in
  computer culture. Regardless of whether new media objects present
  themselves as linear narratives, interactive narratives, databases, or
  something else, underneath, on the level of material organisation, they are
  all databases.




                                                                                27
My Reflection Journal




                    28
The Cost of Free




               29
The Cost of Free

› How much would you charge to let a stranger read your personal daily?


› How much would cost them to find out your religion, political or sexual
  preference?




                                                                            30
The Cost of Free




               31
The Cost of Free

› Google's Adwords System




› 'Cookie'




                                           32
The Cost of Free




               33
Conclusion




› We are watched and traded.




› We are becoming a resource of databases ourselves.




                                                                34
More information about ‘Virtual Revolution’, click on
             bbc.co.uk/virtualrevolution

                                                        35
Bibliography

› Neil Taylar, 2005, Search me: The Surprising Success of Google, London:
  CYANBOOKS.
› Moxon B., 1997, "Database Out of This Universe." DB2 Magazine 2, 3(Fall): 9-
  16
› English Larry, 1999, Business Information Quality: Methods for Reducing Costs
  and Improving Profits. New York: Wiley.
› Mullims C., 2002, Database Administration: The Complete Guide to Practice and
  Procedures, Bostion: Addison- Wesley.
› David A. Vise, 2005, The Google Story, New York: Bantam Dell Publishing
  Group.
› Randoll Stress, 2008, Planet Google: how one company is transforming our lives,
  London: Atlantic.
› John Battelle, 2005, The Search: How Google and its Rivals Rewrote the Rules of
  Business and Transformed Our Culture, London: Penguin Books Ltd.
                                                                                    36

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Databases week 8

  • 1. ARIN6912 Digital Research and Publishing Charper 8 Databases Database as Genre of New Media Lev Manovich Week 10, 2010
  • 4. Definition ›In computer science database is defined as a structured collection of data. The data stored in a database is organized for fast search and retrieval by a computer and therefore it is anything but a simple collection of information. ›In computer age, database is a new way to structure our experience of ourselves and of the world. It is a new symbolic form of computer age. 4
  • 6. 6
  • 7. Advantages ›Receptive - Always grow - Never to be complete 7
  • 8. 8
  • 9. Data and Algorithm ›No matter what the background or story is, any task or process can be reduced to an algorithm, a final sequence of simple operations with which a computer can execute a given task. 9
  • 13. Data and Algorithm › If in physical the world is made of atoms and in genetics it is made of genes, computer programming encapsulates the world according to its own logic. › The world is reduced to two kinds of software objects which are complementary to each other: data structures and algorithms.
  • 14. Data and Algorithm Data Structures Ontology of Computer World Algorithms 14
  • 16. Data and Algorithm Reality Media Data Database 16
  • 17. Database and Narrative › As a cultural form, the database represents the world as a list of items and it refuses to order this list. › In contrast, a narrative creates a cause-and-effect trajectory of seemingly unordered items. Database Narrative 17
  • 18. Games and Narrative › Narrative and games are similar in that the user, while proceeding through them, must uncover its algorithm. › Just like a game player, a reader of a novel gradually reconstructs an algorithm which the writer used to create the settings, the characters, and the events. 18
  • 19. Database and Narrative › CD-ROMs, Web sites and other new media objects which are organized as databases correspond to the data structure › Narratives correspond to the algorithms Databases Ontology of Computer World Narratives 19
  • 20. Database and Narrative › In general, creating a work in new media can be understood as the construction of an interface to a database. › Example: World Builder http://www.youtube.com/watch?v=VzFpg271sm8 20
  • 21. Database and Narrative › Although each of these works engages the user in a set of behaviours and cognitive which are quite distinct from going through the records of a database, all of them are databases. › With new media, the content of the work and the interface become separate. It is therefore possible to create different interfaces to the same material. 21
  • 26. Database and Narrative › The new formulation places the opposition between database and narrative in a new light, thus redefining our concept of narrative. › An interactive narrative can then be understood as the sum of multiple trajectories through a database. A traditional linear narrative is one among many other possible trajectories. 26
  • 27. Conclusion › In summary, database and narrative do not have the same status in computer culture. Regardless of whether new media objects present themselves as linear narratives, interactive narratives, databases, or something else, underneath, on the level of material organisation, they are all databases. 27
  • 29. The Cost of Free 29
  • 30. The Cost of Free › How much would you charge to let a stranger read your personal daily? › How much would cost them to find out your religion, political or sexual preference? 30
  • 31. The Cost of Free 31
  • 32. The Cost of Free › Google's Adwords System › 'Cookie' 32
  • 33. The Cost of Free 33
  • 34. Conclusion › We are watched and traded. › We are becoming a resource of databases ourselves. 34
  • 35. More information about ‘Virtual Revolution’, click on bbc.co.uk/virtualrevolution 35
  • 36. Bibliography › Neil Taylar, 2005, Search me: The Surprising Success of Google, London: CYANBOOKS. › Moxon B., 1997, "Database Out of This Universe." DB2 Magazine 2, 3(Fall): 9- 16 › English Larry, 1999, Business Information Quality: Methods for Reducing Costs and Improving Profits. New York: Wiley. › Mullims C., 2002, Database Administration: The Complete Guide to Practice and Procedures, Bostion: Addison- Wesley. › David A. Vise, 2005, The Google Story, New York: Bantam Dell Publishing Group. › Randoll Stress, 2008, Planet Google: how one company is transforming our lives, London: Atlantic. › John Battelle, 2005, The Search: How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture, London: Penguin Books Ltd. 36