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#TheHappyProject

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Maddievar123

The Happy Project is a digital strategy for McDonald's to target to millennials and families with young children.

Marketing
1 von 10
MADDIE VARLESE
STRATEGY
INSTAGRAM INSTAGRAM • Customers post own pictures like these above • Use hashtag “TheHappyProject” to be selected for our Instagram page
FACEBOOK • Target parents of younger children • Design Examples- Take above concept, but format quotes demonstrated in picture to the right
TWITTER • Target millennials • Use stories by millennials and how their McDonald's experience made them happy Long day at the Michigan State Library, but McDonald's really cheered me up! #TheHappyProject
WEBSITE
ONLINE • Use Grub Hub • Buy one of the two ads we see above Hopcat • Place the hashtag #TheHappyProject in first of the four picture sequences
INBOUND ADVERTISING • Create a McDonald’s blog • Add all of the Happy Project posts • Replace title shown here with #TheHappyProject- McDonald's mission to make limitless happiness
MOBILE MARKETING
THANK YOU!

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