Assignment By Madeleine Clayden U3068330

1. Drug testing in sport
By Madeleine Jane Budd Clayden
U3068330

2. What is Drug testing in sports?
Drug testing in sports is when athletes or teams are tested for using illegal substances before
and during a competition. Drug testing can be a random selection of athletes or the top
three competitors or winning team, it depends up on the sport.
How does this relate to a coach or teacher?
Discussion
Some points:
• Educating your students about anti-doping and drug testing
• Making your athlete aware of the consequences for doping
• Making your athlete aware of the procedures for drug testing
• Educating students on illegal and legal drugs including the prohibited list of drugs

3. Prohibited drug list
• Includes thing like caffeine and steroids
• The full list, is on the handout (emailed the Keith
with this)

4. The two main types of drug testing
Urine test Blood test
• The athlete is required to provide a • Much the same as a urine test
urine sample on the spot under the except the blood test is taken by a
supervision of an official
needle into your arm, removing a
• the athlete then must complete a sample of blood.
medical declaration form, declaring all
medications, drugs and other • The procedures and protocols are
substances the have taken over the past the same as a urine sample
week, if one of these items are on the
prohibited list the athlete must hold a
TUE form.
• After the athlete and officials sign it the
form and sample are then sent off to be
tested. If test A comes back positive
then the athlete can request test B be
tested.
• Refusal to take the test is an automatic
positive test and the athlete is then
guilty.

5. Social marketing in WADA
Background literature:
The world anti-doping agency (WADA) has stated that “it is
suggested that social marketing is a useful tool by which to
develop and implement strategies and tactics toward changing
behaviours” (WADA, 2007). The background literature is also
suggesting that through social marketing behaviour can
influenced.

6. Barriers to social marketing at WADA
• Reliance on education and the law as approaches to social
change
• There is a difficulty in distinguishing social marketing from
education
• Managers lacking formal marketing training
• The ethics of social marketing
• Lack of top management appreciation of social marketing
• Poor brand positioning of field
• There is a lack of formally documented and publicised
success
• Social marketing lacks academic structure

7. Rothschild’s MOA framework:
this framework positions social marketing along with law and
education as behavioural management tools.
MOTIVATION YES NO
OPPORTUNITY YES NO YES NO
ABILITY yes #1 #2 #3 #4
prone to behave unable to resistant to resistant to
education behave behave behave
marketing law Marketing, law
no #5 #6 #7 #8
Unable to Unable to Resistant to Resistant to
behave behave behave behave
Education, Education, Education, education,
marketing marketing marketing, law marketing, law
Used with permission from the American Marketing Association. Michael L.
Rothschild (1999), “Carrots, Sticks, and Promises: A Conceptual Framework for
the Management of Public Health and Social Issue Behaviors.” Journal of
Marketing, 63 (October), 24-37.

8. WADA Conclusions
• WADA found that using social marketing as a
behavioural changer tool, has significant
barriers it needs to over come before the use
of social marketing can be used effectively.
After the case study undertaken at WADA it is
shown that in fact social marketing is
supported through WADA, without any
understanding of social marketing.

9. The ASADA is an authority
The Australian Sports
Anti–Doping Authority
run by the Australian
government. The Australian
government has setup this
authority to improve the
education of sports doping in
both sport and school.
This website provides
solutions for individuals,
groups and organisations.

10. ASADA services
• Testing procedures and help videos of what to
do if you are chosen to take a doping test
• Substances list of all the prohibited substances
and TUE forms
• Rules and violations
• Education services for everyone on anti-
doping in sport

11. The Education model
The education model that is provided by ASADA is:
• Analyse; analysing and specifying to improve
Australia's sports anti-doping behaviour
• Design & develop; Assessment, learning and
evaluation strategies
• Delivery; on going implementation of education
through the delivery of it
• Evaluation & Reporting; checking how well the
education has prepared the learner for sport anti-
doping and whether they have met the
requirement's

12. The website provides a curriculum framework which can be used in schools and sporting communities to help
them educate anti-doping:
Key elements of the framework, aligned with strategic goals, are:
• understanding the capabilities required of the Australian sporting community to reduce the risk of inadvertent
doping
• understanding the capabilities required of the Australian sporting community to deter doping in sport
• developing a national approach to capability development
• behavioural indicators for the increase in learning complexity.
The framework is designed to ensure all members of the Australian sporting community are provided with a
comprehensive and balanced curriculum that will:
• give them every chance to develop the essential knowledge, understanding, skills and values that allow them to
be active, effective and responsible in protecting Australia’s sporting integrity
• prepare them to contribute positively to the anti-doping cause both now and in the future
• encourage and enable them to identify the attitudes towards anti-doping in sport and to realise their individual
potential
• encourage and enable them to contribute to a fair and level playing field that values diversity
• promote continuity and coherence of learning across the Australian sporting community.
(Australian Government, 5/3/2012)

14. Bibliography
Australian Government. Australian sports anti-doping authority. (5/3/2012).
Education. From: http://www.asada.gov.au/
Teach PE. Drug Testing in Sport. (2012). Urine and Blood Testing. From:
http://www.teachpe.com/drugs/testing.php
Norm O’Reilly, Judith Madill. (2007). World Anti-Doping Agency. By the Haworth Press
Inc. The world anti-doping agency: the role of social marketing. From:
http://jnpsm.haworthpress.com