Do you feel like you’re banging your head against a wall every time you update your PPC report for your client or boss? Asking yourself questions like: Why is the process so manual? How do I automate this? What are the right ways to segment all this data? Are they even reading my report?? Don’t worry, you’re not alone! During this session, you’ll be sure to walk away with a completely different approach to how you’re developing your PPC reports, as you’ll learn about:
- Streamlining and automating reporting
- Making your reports more actionable
- Creating reports that stakeholders like your client or boss ACTUALLY read!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
HeroConf 2018 - Your PPC Report Sucks (But It Doesn't Have To!)
1. Your PPC Report Sucks
(But It Doesn’t Have To!)
Maddie Cary
VP of Client Service
2. Hi, I’m Maddie!
hi!
@MaddieMarketer | @point_it
● VP of Client Service at Point It
● US Search Award Winner: Best PPC Agency
● Worked in PPC for 7+ Years
● Lead awesome multi-channel service team
● 3rd year in a row speaking at HeroConf
4. HubSpot, Dec 2015
20 hrs
per month
average time marketers spend
collecting, organizing, and analyzing
data from different sources
@MaddieMarketer | @point_it
5. Optmyzr, Dec 2016
1%
of reports sent
were actually ever opened by clients
@MaddieMarketer | @point_it
6. CMO by Adobe, May 2016
73%
of marketing execs
feel their agencies are incapable of
generating genuine customer insights
@MaddieMarketer | @point_it
18. • Drove 150 conversions, up +233% WoW, with positive gains across campaigns
• CPA finished at $7 this week, which is flat WoW and is below our max of $20
• CPCs was up +22% WoW as we saw click demand increase at a higher rate than cost
• Cost was at $1,000 which is an increase of +69% WoW, but we are still on target to pace to
our total May budget of $10K
• We kicked off our new campaign for the product launch, which helped us drive $5,500 in
total revenue this week
Impr Clicks CTR Cost CPC Avg Pos Conv CPA Conv Rate Revenue ROI Profit
Week 1 100,000 3,200 3.2% $500 $0.16 1.5 30 $17 0.9% $2,000 300% $750
Week 2 124,000 4,216 3.4% $650 $0.15 1.4 30 $22 0.7% $2,200 238% $500
Week 3 150,000 4,650 3.1% $590 $0.13 1.5 45 $13 1.0% $2,400 307% $450
Week 4 175,000 6,475 3.7% $1,000 $0.15 1.2 150 $7 2.3% $5,500 450% $2,000
WoW Δ% 17% 39% 19% 69% 22% -20% 233% -49% 139% 129% 47% 344%
@MaddieMarketer | @point_it
22. ACTION
What did we do to
help your optimize,
learn, and grow?
IMPACT
Secret Recipe
@MaddieMarketer | @point_it
ROADMAP
What was the
resulting impact on
the business?
What is the direct
next step we are
going to take?
